October 20, 2014

After 37 issues Café Culture turns 10

In 2004 Sean Edwards was a budding entrepreneur; he had owned two cafés, and he had just launched an educational event for the café industry to assist café owners and start ups with information that he had difficulty finding during his time in cafés.

Sean and his buddy and graphic designer Jay Beaumont, with whom he shared an office, were putting together the program for the second Café Biz when they had a light bulb moment. With so much interest from café suppliers regarding advertising in this printed program, they could make a full-blown magazine … and so Café Culture Magazine was born. Back then it was the yellow pages and a limited internet that Kristine (Sean’s wife) scoured to create what has now grown into a database of over 20,000 café businesses within Australia.
Sean has continued down the path of café and 10 years later, he still believes that education is the key to the success of the industry, which has also been the success of his business in pioneering many educational events and opportunities for cafés, baristas and roasters. Jay and his wife, Louise, have gone on to build their own successful business in print media with four monthly regional lifestyle magazines printed under the name of Focus Mag. Jay is still integral in overseeing the final design of Café Culture Magazine.
And so Café Culture Magazine grew from a family business into a professionally run outfit with a fully pimped up office to keep the sales team pumped, and the designers and writers creative. Sean could not be tied to a desk and so with his innate networking ability and irresistible urge to travel, he has met hundreds of amazing people who have inspired his storytelling and kept current and newsworthy information on tap for the magazine.
Today’s world is one of constantly growing and shifting potential. The world of print media must evolve and embrace new technology to keep readers engaged. Café Culture recognises this and by communicating through website, social media engagement, electronic communications and recently in building a film production division, we can ensure our clients continue to engage on all levels within this dynamic industry.
10 years on, Café Culture Magazine continues to be the anchor for a business that has now become a leading international industry specialist.

Cafe Culture Magazine :: 10 Year Anniversary from Cafe Culture on Vimeo.


What We Do

Café Culture Magazine
Four issues per year distributed to over 12,000 cafés Australia-wide.
Café Biz Expo
The annual tradeshow for the café industry.
The Golden Bean Coffee Roaster Competition and Conference
The largest coffee roaster competition in the world.
Café Pulse
Annual state of the industry reporting, market surveying, supplying data to government, industry and educational institutions.
Multimedia production, graphic design, PR and image creation.
Assisting businesses with a successful entry into the café market and beyond, including industry trends and Route To Market consultancy sessions for café suppliers, corporate foodservice and beverage companies.
CCI has been at the forefront of the accreditation process and is one of the few registered private organisations to have certification for hospitality training. CCI has assisted in writing the national training standards that are utilised in cafés today.Covers


Meet the Team

Sean Edwards – Managing Director
Sean has been involved in the Australian café industry for over 20 years. Originally owning several regional café businesses, he became passionate about the growth of the world coffee and Australian café industries. He has been committed to the development of the Australian Barista Standards and travels the world uncovering new trends, emerging markets and sharpening the focus on the profitable and sustainable business side of the café industry. Sean lives on a rural property on the Mid North Coast of New South Wales with his wife, Kristine, and children, Charlie and Matilda.
Justeen Single – Café Culture Magazine Chief Editor and Events Manager
With a passion for travelling and writing, Justeen spent 10 years managing high end North American inbound incentive and conference programs as well as outbound tourism and events to Africa, South America, Israel and Egypt. Involved in the café industry for almost 10 years, Justeen is committed to supporting the growth and education of the industry through the promotion, management and co-ordination of events for suppliers, baristas and roasters. As editor of Café Culture Magazine, Justeen ensures editorial that is interesting, informative and relevant to all segments of the industry.
Kevin Chilvers – Director of Sales
Kevin joined the Café Culture team in 2010 to utilise his market knowledge and assist Australian businesses on a larger, more involved scale.
He brought with him 10 years’ experience and a comprehensive understanding of the foodservice route to market model. His passion for the café market grew through the development of customised business plans at Merisant (Equal) and Sugar Australia.
Known as the “Ideas Man”, Kevin has an uncanny ability to enter an environment, assess the situation very quickly then propose simple initiatives and solutions which will assist a business to connect with their target market.
Robert Marlowe – Resident Brit, Sales Executive
Straight off the boat in 2011 in search of a decent cup of coffee. Previously involved in Business Development for the Nespresso Pod market at their head office in Brussels. He has learned to surf and has run the Sydney City to Surf, as he understands this is his initiation to become an Aussie citizen. Robert has spent the last two years cementing relations with existing clients and generating new business for Café Culture. “Australia’s passion for coffee is infectious and absolutely second to none from anywhere I have lived or travelled,” says Rob.
Bronwyn Martin – Graphic Designer
Bronwyn’s expertise in graphic design comes from more than 10 years in the industry. With time spent working in both Sydney and London, her skills cover all facets of creative design from logo/identity and ad design to promotional ideas, photography and marketing campaigns.
Experienced and hard working with a flair for creativity and a love of good food and coffee, Bronwyn’s experience ensures Café Culture and its clients are represented in a fresh, creative and innovative way.
Jarad Mea – Head Trainer
Having seventeen years’ experience within the hospitality industry, Jarad has a dynamic portfolio of experience ranging from café, restaurants, bars and five star hotels. Furthermore, Jarad has had the invaluable experience of working in a coffee roasting facility. Utilising his broad experience, Jarad is a passionate trainer and really believes in the power of education. Jarad is in touch with the high end side of the coffee industry, working with the world’s best baristas and coffee trainers.
David Parnham – Research Director
David has been involved in the Australian food industry for over 30 years, originally managing many retail stores, supermarkets and then food wholesale operations. Over the past four years he has been committed to the development of the Australian café market by researching the café industry as the leader of Café Pulse, to assist café suppliers and coffee companies in uncovering new trends, emerging markets and sharpening the focus on the profitable and sustainable business side of the café industry.
Dean Georgio – The Producer & PR
With a natural flair for creative multimedia production, Dean is an integral addition to the direction of Café Culture Int. based out of Melbourne. With his marketing and creative skills in video production and a sound knowledge of PR and business development, Dean will assist your business in reaching its potential through his out of the box thinking and café industry engagement.teampic


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