Over 75% of Cafe Owners have used the same Coffee brand for over 3+ years, with 25% of those for 6 years or more.
That is a telling statistic in today’s industry and in such a tough economic climate. Of special note in the Café Pulse Day Survey was to understand that larger volume Café bean usage has a long term loyalty to their chosen Coffee brand of choice and that most Café Owners are satisfied with their long term Coffee Roaster
However, Coffee Roasters and their suppliers would be foolish to believe that loyalty is shielded from pricing, profitability and consumer change in behaviour in particular. Note the reduced loyalty to their choice of Coffee brand when there is a lesser bean usage. It seems at the Average Café volume up to 15 KG’s per week that while one eye on their current coffee supplier and brand, Cafe Owners have their other eye open to other offerings, probably instigated by Coffee Roaster representatives knocking on their door on a regular call period, or even weekly basis. So what’s on the wish list for Cafe Owners – here’s what they said, given they have the option and/or a desire to change from their current brand:
Of special note in the Café Pulse Day Survey was to understand that larger volume Café bean usage has a long term loyalty to their chosen Coffee brand of choice and that most Café Owners are satisfied with their preferred long term Coffee Roaster – Next two weeks Café Culture and Café Pulse will launch the 2015 series of ONE DAY café industry surveys with your chance to win – stay tuned for more details