Advertisement



Industry

June 9, 2015

Changing Trends – Almond Breeze Roadshow

Café Culture Consulting recently partnered with well known Australian foodservice business Freedom Foods to launch their latest Barista Almond Milk, manufactured under licence in Australia for Blue Diamond Brands. 

The product, called Almond Breeze, was launched at Fine Foods last September in Melbourne, winning best new product on show. This prompted the Blue Diamond team’s head honcho Roger Ringwood and National Account Manager for Almond Breeze, Renee Rogers of Freedom, to get their thinking caps on and get this popular product to market.

This is where the team at Café Culture International came into the scenario and set up a national roadshow, taking a team of baristas to every capital city to launch Almond Breeze directly to café owners, who would push back to their distributors to stock the milk. Café Culture, through their established networks, set up a series of latte art smackdowns, where the best barista from the hosting states came along to win the cash prizes offered on the nights and of course, the prestige of winning. This activity brought many late nights in November and December, as the barista parties raged on after the smackdowns.

The sales push was very successful, exposing the benefits of an alternative healthy milk choice for café owners and helping convince baristas that this specially designed milk would perform under the pressure of a full café espresso service. Many of the cafés put immediate orders in place once their eager customers sampled the product.

A memorable café experience in Sydney was at the Corner Café, located on a busy walkway from George Street to Central Railway Station, who is now selling eight litres a day of Almond Breeze due to the fact that the owner, Deanna Myer, has put up a sign saying she is offering this choice. Deanna knew she had issues when selling coffee to those with lactose free diets; it was affecting her coffee sales. Deanna went forward to solve this problem by creating more choice for her customers, instead of ignoring them, and offered a range of alternative milks. She struggled getting good supply of a product that would work well with her coffee, and Almond Breeze solved any quality issues. Many almond milks she tried would split when heat was applied, affecting the look and taste. The Almond Breeze acted like real milk and steamed perfectly, allowing for latte art practices.

Another good story from the Breezey team, who were having a hard time convincing the café owner to give the sample a try, was when in less than an hour later they received a phone call from the café asking for another litre, because of the immediate take up from customers. This happened more than once and proved that the café owner needs to listen to their customer base.

It was a great project as a supplier to go out and spend time with the market and get real feedback about what the industry really wants. Too many foodservice companies just drop the product and run, and feedback is rarely given and data is not collected. Freedom Foods now understands the needs of five thousand café owners, and they also have a very good concept of what the next food trends will be by working from the café floor.

Freedom Foods was very excited about the project and decided that the New Zealand market also would be assisted in undertaking a similar initiative. This led to the full resources of the New Zealand Freedom agents and Café Culture International going into full swing to deliver the same sales results in a not too dissimilar marketplace.

Almond Breeze is suitable for many dietary situations, such as vegan and lactose intolerant people who may not like the flavours of some soy milks. Almond breeze is low in sugar and calories, so many users are switching mainly for the heath benefits that the product offers. Freedom Foods is predominately a health food business and was started, and is still owned by, an Australian rural family.





MPM Advertisment
 
 

 

Tavalon Tea – An International premium lifestyle tea company

Tavalon Tea is an international premium lifestyle tea company based in New York City. Since 2005, Tavalon has operated global offices in Dubai, Cairo, Hong Kong, Phnom Pehn, Tokyo, Seoul and Shanghai. Tavalon offer the finest, ...
by Cafe Culture Mag
 

 
 

Progress for smallholder coffees at 2018 PNG competition

PORT MORESBY, PAPUA NEW GUINEA (October 16, 2018) – Smallholder coffees excelled at the 2018 Papua New Guinea Coffee Cupping Competition, with top lots achieving over 85 points on Specialty Coffee Association (SCA) scoresheet...
by Cafe Culture Mag
 

 
 

Roastville – Cafe Review

157 Victoria Rd, Marrickville NSW Roast ‘Ville’ inspired by the word village was to become a place where both owners George and Destiny would create a space which is a true reflection of their craft and passion for the hosp...
by Cafe Culture Mag
 

 

 

Fun Fact: Benefits of Parsley

Did you know? Parsley is great for use as a digestive aid. It is a natural breath freshener, anti-carcinogen, contains three times the amount of vitamin C as oranges, and twice the amount of iron as in spinach. Parsley is usefu...
by Cafe Culture Mag
 

 
Advertisement
 

Almond Breeze Barista Blend

Almond Breeze Barista Blend is Australia’s first almond milk developed in partnership with baristas, specifically for baristas. Available to the food service market, this industry-first milk alternative has been designed to d...
by Cafe Culture Mag
 

 

 

Seven steps to boost business profits and help the environment

Love food – Hate waste – a NSW Governement inititaive: These practical steps will not only help you reduce food waste in your business, but also save you time and money in the long run. If you’re looking to cut co...
by Cafe Culture Mag
 

 
 

Top four food trends you’ll soon see on supermarket shelves

CSIRO News: Food trends come and go. Think matcha, salted caramel and quinoa. But some hang around for longer and are actually based on science. We’ve worked with KPMG to develop a report using our latest science in heath, fo...
by Cafe Culture Mag
 

 

 

Introductory Espresso Machine Technician Course – Oct 30th-31st 2018

Do you have a handy team member in your coffee business that is repairing your espresso equipment but needs some assistance in understanding the technical side of being a coffee technician? This two-day course is designed for n...
by Cafe Culture Mag
 

 
 

Breaking News – Federal Government pushes to stop plant-based products labelled as ‘meat’ or ‘milk’

Plant-based products labelled “meat” or “milk” will have to be rebranded if the Federal Government is successful in lobbying for a change of food standards. Regional Services Minister Bridget McKenzie wi...
by Cafe Culture Mag
 

 
 

Taste is key in promoting insect-based food

New study finds promoting enjoyable aspects of insect-based food is more effective than highlighting health or environmental benefits A new study finds that promoting insect-based food as pleasurable, rather than healthy or env...
by Cafe Culture Mag
 

 




ad