Advertisement



Industry

August 8, 2014

Globe-trotting coffee pioneer finds his place in the cloud

Two decades before establishing St. ALi, one of Melbourne’s most loved and respected coffee shops, café iconoclast and game-changer Salvatore Malatesta was headed down a very different career path.
“I was a suited-up tax lawyer working crazy hours for an inner city firm … and hating it. I knew within a few months that tax law wasn’t for me, but I stuck it out for two years before leaving to pursue my real passions in life: brilliant food, coffee and café culture,” Salvatore said.
Spurred on by his Italian heritage and memories of a childhood filled with the aroma of coffee, Salvatore established his first café in 1993 at the tender age of 21 while studying Law at Melbourne University.
Salvatore’s coffee journey started when he was young. He grew up in a household where the smell of freshly-brewed coffee was the norm and celebrated in his house. And yet, he struggled to find a decent cup at uni. So that heritage, together with the need for a good caffeine fix, was the inspiration for setting up a café on-campus.
But good coffee wasn’t the only thing lacking on campus. A lack of culinary options also drove Salvatore to set up Plush Fish, one of Melbourne’s first sushi bars.
“A lot of students, myself included, were desperate for a decent bite to eat, but the only thing on the menu was heart-attack material. So I found a small shopfront, set up Plush Fish, and it took off.”
When it came to graduation time, Salvatore had 15 cafés to his name, a newfound love for specialty coffees and a head brimming with new ideas. This entrepreneurial spirit not only laid a solid foundation for Salvatore’s future business ventures such as St. ALi, it also gave rise to his game-changing view of the café scene, and the way he’s disrupted the status quo.
Specialty coffees were the real eye-opener for Salvatore and paved the way for the point of difference in his business. At the time, people viewed coffee a certain way. Salvatore disrupted the coffee industry by positioning coffee as a celebration of the work farmers have done, rather than just another commodity.
It’s this unique take on an industry, and a challenging of conventions, that leads one to draw parallels between Salvatore’s game-changing work ethic and the disruption Xero has created in the accounting space.
“I’m not just an early adopter. I like to align myself with brands that share my passion for shaking things up. Xero has done that in the accounting space, taking something I used to dislike – accounting – and making it fun, accessible and easy to do, from wherever I am: airports, music festivals, propped up in bed – and overseas.”
With St.ALi coffee houses firmly entrenched in café scenes in Melbourne, Sydney and London – together with a range of popular specialty coffee roasting brands – Salvatore’s expansion plans show no bounds. With Paris, Berlin, New York and Tokyo in his sights, it’s no wonder he uses Xero to keep track of his business.
“We want to grow and expand and go global, but we want to do it in the right way, retaining our brand essence across every touch point. Keeping a close eye on the numbers plays a big part in all that – as does Xero, of course.”
While Salvatore had heard the Xero name bandied about, it took a meeting with his business advisor (over coffee, of course) for him to ditch his desktop package once and for all and convert to Xero.
Said Jane Meinert, Salvatore’s business advisor from Base Ten Advisory: “Salvatore’s a busy guy with a lot going on: retail venues and wholesale operations, as well as other business interests. He has several accountants on-the-ground, and we work with him on an advisory level, so Xero’s been a great way to make sure we’re all on the same page and facilitate accurate collaboration between all parties.”
Having handled the conversion to Xero for Salvatore, Jane and the team have been focused on getting the most out of Xero. With faster ways of capturing data and better reconciliation methods, the St. Ali team are on the path for more efficiency and control. Jane added:
“Xero has allowed Salvatore to use those small pockets of free time, when he’s in a taxi or stuck at an airport, to check in on the numbers across his businesses, and we’ll often log in at the same time to chat about how the various businesses are travelling financially.”
Despite his high profile in the food and beverage scene, Salvatore still has a well-considered answer to the question: what do you do with yourself?
“While I’m in charge of 500 staff and have to inspire and lead them, I also see myself as a futurist who is always thinking about what hot new idea is around the next corner. Xero has, through its convenience and ease of use, freed up my time, giving me the headspace to focus on new ideas and the future of my business. Because that’s what it’s all about: looking after the now and the future – and doing both of those things really, really well.”
CONTACT
To find out more about Xero, visit
www.xero.com





MPM Advertisment
 
 

 

Austraw

p: +61738880566 e: sales@austraw.com.au w: www.austraw.com.au f: @austraw.au i: #austraw.au Austraw P/L soon to be trading as Bygreen, is a family owned Australian business manufacturing and importing a range of Food Packaging ...
by Cafe Culture Mag
 

 
 

Almond Breeze Wants to Make You #Instafamous

Sydney, Australia, 19 July 2018: Almond Breeze, the world’s leading almond milk brand, is celebrating the mouth-watering creations made by its social media fans by featuring the tastiest in its new advertising campaign. A min...
by Cafe Culture Mag
 

 
 

5 simple ways to protect your business from scammers this tax time

The end of the financial year isn’t just a busy time for businesses – it’s also a prime time for cybercriminals who try to steal your information and money. It’s a good time to stop and remind your employees of the ...
by Cafe Culture Mag
 

 

 

Givex

p: 61 7 5322 5360 e: sean.brandon@givex.com w: www.givex.com f: @GivexCorporation Givex offers omnichannel POS, gift card, loyalty and stored value ticketing solutions which drive sales for our clients, help them better underst...
by Cafe Culture Mag
 

 
Advertisement
 

Honest to Goodness

p: 02 8310 1800 e: info@goodness.com.au w: www.goodness.com.au f: @organicfoodsydney i: #teamgoodness Honest to Goodness is a leading Australian supplier of certified organic wholefoods & natural products. Our extensive ran...
by Cafe Culture Mag
 

 

 

Skip

p: 1800 001 852 e: support@skip.com.au w: www.skip.com.au/venues f: @SkipApp i: #skipapp Skip – the smarter way to offer online pre-order, cashless payment and loyalty. Skip is the app that allows customers to skip the qu...
by Cafe Culture Mag
 

 
 

Introductory Espresso Machine Technician Course – July 25-26

Do you have a handy team member in your coffee business that is repairing your espresso equipment but needs some assistance in understanding the technical side of being a coffee technician? This two-day course is designed for n...
by Cafe Culture Mag
 

 

 

Sanremo Australia

p: 02 9898 2200 e: info@sanremoaustralia.com.au w: http://www.sanremoaustralia.com.au f: @SanremoCoffeeMachinesAustralia i: #sanremoaustralia Sanremo Australia is relatively young company driven by a team of dedicated professio...
by Cafe Culture Mag
 

 
 

REDCAT

p: 1300473322 e: hello@redcat.com.au w: www2.redcat.com.au/cafes f: @RedcatPOS i: #RedcatPOS Hospitality software, by hospitality people, for your hospitality business. Redcat provides a locally developed and supported, integra...
by Cafe Culture Mag
 

 
 

Golden Bean pioneering the competition space

It was just over ten years ago that I had a vision as to how we could showcase the hidden heroes of the coffee world. The Coffee Roaster was the little gem working at the back end of the business, developing the product that ma...
by Cafe Culture Mag
 

 

 

KEVIN BACON’S RETIRING!

It’s been a roller coaster and wonderful ride with Kev, who’s been a star of The Grounds for over 5 years now and we’d like to honour the big guy with 7 Weeks of Kevin – a celebration of all he’s given to The Grounds ...
by Cafe Culture Mag
 

 
 

The Health Nutt

t: 1300 557848 e: info@thehealthnutt.com.au w: thehealthnutt.com.au f: @thehealthnutt1 i: #thehealthnutt The famous Protein Balls, Raw Slices and What The Fudge by The Health Nutt – Sydney’s leading cafe supplier for ra...
by Cafe Culture Mag
 

 

 

Coffee drinkers may live longer

For people who love a morning cup of coffee, and a few more cups throughout the day, there is good news. Coffee drinkers may live longer, according to a new study published in the Journal of the American Medical Association (JA...
by Cafe Culture Mag
 

 
 

New minimum wage takes effect

The Fair Work Ombudsman is calling on businesses to check the new minimum pay rates that apply ahead of a new national minimum wage coming into effect from the first pay period on or after Sunday, 1 July 2018. From this date, t...
by Cafe Culture Mag
 

 

 

Registering a business just got easier

Use the Business Registration Service to help you get your business up and running.     Are you looking at registering a business? The Business Registration Service makes it easy to apply for key business and tax regi...
by Cafe Culture Mag
 

 
 

Cafe Culture Digital Issue 5 – Now available

Latest news, trends, products and reviews – every month.       THIS MONTHS FEATURES: – The Grounds discuss the value of baristas – Mixing with the best – with Alchemy – Uniwell’...
by Cafe Culture Mag
 

 
 
by Cafe Culture Mag
 

 

 

NEW APP GIVES FARMERS REAL-TIME GRAIN OF TRUTH

For the first time, Australian farmers can forecast grain yield at the touch of a button, thanks to a new smart phone app developed by Australia’s national science agency, CSIRO. The innovation, known as ‘Graincast&...
by Cafe Culture Mag
 

 
 

DINING A TOP PRIORITY FOR DOMESTIC TOURISTS

Data from the most recent National Visitor Survey (NVS) released today has shown an increase in domestic tourists’ overnight spend on restaurant and takeaway meals, both in terms of the dollar amount and as a proportion of ov...
by Cafe Culture Mag
 

 
 

Don’t pay for government grant information

Watch out for government grant scams… Last updated: 27 June 2018 Are you looking for a government grant to help fund your business? Don’t get caught out by scams and paying for access to government grant information. Go...
by Cafe Culture Mag
 

 

 

Buhler

p: +61 (0) 3 9872 7900 e: buhler.melbourne@buhlergroup.com w: www.buhlergroup.com f: www.facebook.com/buhlergroup Bühler is setting worldwide standards in the production of coffee machinery. Product quality, process efficiency...
by Cafe Culture Mag
 

 
 

Harney Teas

t: 03 9099 0293 e: Info@Harneyteas.com.au w: www.harneyteas.com.au/ f: @harneyandsonsaustralasia/ i: #harneyandsons_australasia/ Harney and Sons luxury tea have a wide range of wholesale products that include the traditional to...
by Cafe Culture Mag
 

 
 

Essential Coffee

t. 1300 324 111 e. info@ebg.com.au w. www.essentialcoffee.com.au Essential Coffee provides managed coffee solutions to thousands of businesses across Australia, New Zealand, South East Asia, The Middle East and United Kingdom. ...
by Cafe Culture Mag
 

 

 

Essential Coffee

t. 1300 324 111 e. info@ebg.com.au w. www.essentialcoffee.com.au Essential Coffee provides managed coffee solutions to thousands of businesses across Australia, New Zealand, South East Asia, The Middle East and United Kingdom. ...
by Cafe Culture Mag
 

 
 

Milkadamia – macadamia milk:

w. www.milkadamia.com.au e. enquiries@milkadamia.com.au f. facebook.com/milkadamiaau i. Insta – @milkadamiaau Milkadamia is a family owned, vertically integrated human sized macadamia endeavour. Because our family grows t...
by Cafe Culture Mag
 

 
 

Assisting students with special behavioural needs.

  Café Culture recently was asked to assist in setting up a practice café at the Naremburn School. This kitchen project is being run by 2016 Master Chef Australia session eight winner, Elena Duggan, and is aimed at assis...
by Cafe Culture Mag
 

 

 

Artisti Coffee Roasters

E: info@artisti.com.au P: 66 53 1182 W: www.artisti.com.au Insta: #artisticoffeeroasters FB: @artisticoffee Address: Unit 3/11 craft Close, Toormina. NSW 2452 Living and breathing coffee with 24/7 good coffee vibes! Yes, of cou...
by Cafe Culture Mag
 

 
 

Start your business off on the right foot!

Don’t start a business in Australia without using business.gov.au’s new Starting a Business Guide!   Thinking of starting a business? Or maybe you’re in the early phases of operating? Setting up your own business is exci...
by Cafe Culture Mag
 

 
 

The Gig Economy: Navigating new ways to work

It’s Friday night and it has been a long week.  The fridge is as depleted as you are and the mob needs feeding. But that’s okay, because there are endless choices for dinner and several ways in which it can be delivered to...
by Cafe Culture Mag
 

 

 

R&CA WELCOMES PAYROLL TAX AND TRAINING INITIATIVES IN NSW BUDGET

Restaurant & Catering Australia (R&CA) has welcomed initiatives aimed at reducing the cost of doing business as well as expanding the accessibility of apprenticeships throughout NSW unveiled as part of today’s 2018 &#...
by Cafe Culture Mag
 

 
 

Is your tax practitioner registered?

A reminder for all small business owners.   The Tax Practitioners Board (TPB) is reminding all small business owners to check their tax agents, BAS agents or tax (financial) advisers are registered with the TPB, if you use one...
by Cafe Culture Mag
 

 
 

TOURISM AND SMALL BUSINESS WINNERS IN QUEENSLAND’S 2018 – 19 BUDGET

Restaurant & Catering Australia (R&CA)  has welcomed the Queensland Government’s  budget measures to support the State’s tourism and small business  sectors  as outlined in  its  2018 – 19 State  Budget...
by Cafe Culture Mag
 

 

 

Cultured Products: Riverina Fresh

P. 1800 993 081 E. consumer.relations@riverinafresh.com.au W. www.riverinafresh.com.au FB. www.facebook.com/riverinafresh I. www.instagram.com/riverinafresh At Riverina Fresh, we’re proudly Australian owned and sourced exclus...
by Cafe Culture Mag
 

 
 

HELP NEEDED FOR VICTIMS OF GUATEMALAN DISASTER

You’re invited to help with the funeral expenses at the Santa Clara Dry Mill in Antigua where workers died in the recent volcanic eruption in Guatemala. And with medical expenses of local children who’ve suffered massive bu...
by Cafe Culture Mag
 

 
 

Our thoughts are with Guatemala

Our thoughts are with Guatemala and it’s people, and with our coffee friends, during this time of hardship. These photos were sent to us from our friends at Terra Negra Trade  and show the force of the volcanic eruption...
by Cafe Culture Mag
 

 

 

What is a Broccoli Latte?

The product, developed by Hort Innovation and CSIRO, Australia’s national science agency, packs a healthy punch with approximately one serve of broccoli in every two tablespoons of powder. A Melbourne café became the fir...
by Cafe Culture Mag
 

 
 

Rubia Coffee Traders Vertical Gravity Fed Destoner

The aim of the Vertical Gravity Fed Destoner is to separate foreign heavy materials encountered in roasted coffee seeds. The design of this system is based on the principle that roasted coffee seeds are lighter than the mass we...
by Cafe Culture Mag
 

 
 

Changes are coming to GST

Make sure your business is ready from 1 July 2018. Last updated: 30 May 2018 From 1 July 2018, the goods and services tax (GST) will apply to retail sales of low value physical goods ($1000 or less) that have been imported to A...
by Cafe Culture Mag
 

 

 

ACT’S ONE – STOP CAFÉ PROGRAM TO CUT THROUGH RED TAPE BURDEN

Restaurant & Catering Australia (R&CA) has welcomed the AC T Government’s new One Stop Café program, as announced in the 2018 – 19 Territory Budget. Under the program, café – owners will be able to acces...
by Cafe Culture Mag
 

 
 

The WTBC experience with Tania Stacey

WTBC experience – Tania Stacey The opportunity to participate in the Shanghai WTBC was an experience that helped to build on my knowledge of the modern tea world.  It is a competition platform that suits competitors from...
by Cafe Culture Mag
 

 
 

Countrywide Café of the Year – Winners

In February this year, Countrywide, Australia’s largest Food Service Distributor Group, launched a brand new promotion, ‘Countrywide Café of the Year’. The competition created quite a buzz across the nation, giving away ...
by Cafe Culture Mag
 

 

 

Cafe Culture Digital Issue 4 – now available!

Latest news, trends, products and reviews – every month. THIS MONTH FEATURES: – Insights to what shapes your industry report – Styling with The Grounds – Politics, logistics and direct trade with Phil Di...
by Cafe Culture Mag
 

 
 

2018 Speciality Tea Awards

Royal Hobart Fine Foods has opened up to the blossoming Australian specialty tea industry and created 15 categories which will be awarded Gold, Silver & Bronze Metals n the 29thof July.   entries.hobartshowground.com.a...
by Cafe Culture Mag
 

 
 

Barista Supplies

Proudly designed and made in Australia, the Temptag milk thermometer sticker gives baristas greater control when steaming milk. An important part of serving a great coffee is the consistency in milk temperature. The patented Te...
by Cafe Culture Mag
 

 

 

2018 Breezey Masters Latte Art Competition enjoys a wildly successful 2nd heat in Perth

The WA heat for Breezey Masters 2018 made for an intense spectacle on the evening of May 30th. Once again we had a fantastic turnout of 20 competitors fighting for their place in November’s Melbourne Grand Final. We were extr...
by Cafe Culture Mag
 

 
 

Brazil to host coffee world championships for the first time

In November, the International Coffee Week will host 4 international championships with competitors of over 40 nationalities and thousands of visitors The World Cup of Coffee with its various categories is happening, and it wil...
by Cafe Culture Mag
 

 
 

The battle for Australia’s best brew heats up

The claim of Australia’s coffee capital is officially up for grabs, as international travel authority Lonely Planet publishes its Global Coffee Tour this month. Melbourne has the famed reputation for Australia’s best coffee...
by Cafe Culture Mag
 

 

 

Cafe Culture Digital Issue 3

Cafe Culture Digital Cafe Culture Digital Issue 3 – Reusable cup feature  
by Cafe Culture Mag
 

 
 

Cultured Products – DaVinci Gourmet

DaVinci Gourmet, The Story of Flavour Genius. We believe that Baristas and Mixologists are creative and that they seek perfection to amaze their audiences. We are the contemporary choice for professional drink makers inspired b...
by Cafe Culture Mag
 

 
 

Coffee Waste Is Now Fetching a 480% Premium Over Coffee Itself

“Aida Batlle grows coffee on her family’s farm in the hills surrounding El Salvador’s Santa Ana Volcano. Like generations before her, she had little use for the skin that encases the beans, so she’d turn it into ...
by Cafe Culture Mag
 

 




ad