Advertisement



Industry

January 19, 2016

Ned Kelly of the East

One of the new cafés opened over the past five years, as the focus on quality coffee continues in Malaysia, is The Good Golly Miss Molly café. This café has its hands full when it comes to customers. Located in Millennium Square, Jalan 14/1, Seksyen 14, 46100 Petaling Jaya, Selangor (that’s Kuala Lumpur to you), Malaysia.As usual, it’s the staff who make the place and like anywhere, good staff are hard to find. The stand out in this one, however, is the manager, head barista trainer, Amin Ghasem Zadeh.
I first met Amin in a latte art competition run by Gold Choice on the island of Penang. Amin was happily pouring away for the two days and showed a great command of his craft. While not placing in the top three in the highly contested finals, he landed a respectable fifth spot.
Amin brings his passion for coffee all the way from Iran. It’s not often that you meet Iranians around the place and of course, it’s always interesting to find out more about different cultures when it comes to coffee. So I asked him about some of his experiences to get an insight into the coffee culture there.
Born in the capital of Iran, Tehran, as a teenager he was always hopping from one café to another in search of the perfect coffee and the latest gossip. The history that is steeped in this country dates back to the 15th Century, when coffee moved through the Middle East before it found its way to Europe. There are stories of an Indian trader who took seeds back to India through Iran, and these coffee trees still grow today, while much of the Indonesian archipelago was seeded through the Dutch East Indies company.
Amin talks of the old historical café culture there – the cultural history of the world intertwined with the history of coffee in Iran.
“I have some fond memories of the ‘Ghahveh-Khaneh’, the traditional coffee houses in Tehran. The people would gather to exchange ideas or discuss the latest news. Not just a meeting place, but a place that played a substantial role in communities, and this tradition has been around for years and years.
“In the old part of the city, some of the cafés have been in operation for over a century and ironically, over the years they stopped serving coffee and mostly served tea. The recent coffee wave and movement is taking these historical spots back to their roots, and they are serving coffee again.”
Coffee is now the second most popular beverage in Iran after tea. There are cafés that date back more than half a century, but they mostly focus on the traditional style.
As for specialty coffee, there has been some noticeable movement within the past few years.  The industry is rapidly growing and some big names like Laila Ghambary (2014 US Barista Champion) are currently making an effort by going to Iran and training baristas there and promoting the coffee culture.
Moving to Malaysia in 2008 to study electrical engineering, Amin ended up pursuing his true passion, coffee.
Asking him for a cup of his favourite coffee, his quick reply is, “Hand brew?” It’s a treat for your taste buds, as he makes one of the best filter coffees in town. Perhaps his preference comes from a connection to the past hand brew methods used to brew coffee in the Middle East historically.
It is mesmerising to watch how elegantly he moves behind the bar, with precision in his craft. His latte art is also extremely well delivered. When asked the secret behind his hand brewed coffees, he explains, “I prefer to hand brew coffee using the V60 or Chemex methods, as I enjoy the challenge of obtaining the delicious flavours of the coffee and that small changes can give you a variety of tastes; this keeps me ever interested in brewing the next cup for the next customer.”
His philosophy on espresso shots is rather interesting too. A good espresso shot to him is not just defined by it being balanced through tastes: sweet, sour and bitter, but that it should hypnotise you with the first sip, engaging all senses.
His Ned Kelly looks, charming smile, penetrating blue eyes and easy going relaxed manner complement the café and have his customers coming back for more.
Ahmad, Amin’s brother, is also a professional head barista, and they worked together in developing Amin’s skills, training him personally and giving him the chance, early on in his career, to run one of the biggest cafés in Malaysia.
“I wish for our efforts and hard work to blossom throughout the globe and for people to appreciate coffee culture on a larger scale,” said Amin, when asked about his biggest dream. Opening a specialty café to train baristas and promote true coffee culture would be his career plans in the foreseeable future.
“I think it’s everyone’s dream to be able to give back to their mother land one way or another. It would be quite ideal if one day I were to open a café in Iran but if not, I will most definitely try to help the coffee industry in Iran in some form from my new home in Malaysia,” was his reply when asked if he intended to go back to Iran anytime.
Malaysia now has a large following within the specialty movement; it’s not uncommon to see the whole line up of the high spec machines and grinders adorning the countertops in the city as testament to how great their coffee is.
There are a number of high profile events run on a yearly basis in KL, like the CAFFA event (Coffee and Art Fringe Festival Asia) held this past September, where over 15,000 people attended – a little down on the previous year by half, but as it’s an outdoor event and the haze from the fires in Sumatra were blowing over at the time, it was still a good turn out.
There is also of course the WBC series of competitions now run on a yearly basis, with the formation of the Speciality Coffee Association of Malaysia holding the Latte Art Brewers Cup and Barista Competitions. These are usually being run at Café Asia, a yearly event on the coffee calendar in Malaysia.
As in Singapore, many of Malaysia’s new generation have studied in Australia and during their time in Oz took up our drinking habits. Upon returning to Malaysia, they found that the local roasted coffee did not quite cut the mustard anymore, so to speak.  It can still be hard for one to find a good flat white due to the irresistible urge to pour a five leaf tulip somehow overshadowing the need to provide what the customer actually requests. It’s probably more like a lack of understanding of what a flat white is. You can decide for yourself if that’s a good or a bad thing. Personally, I think its time to stop calling it a “Flat White” and just come out, move on and call it an “Australiano.”
Oh and by the way, Vegemite is still a struggle to find (unless you’re at Shangri La in KL) so make sure you pack some of your own.
So, if you get the travel urge and find yourself in Kuala Lumpur or on a stop over traveling further afield, look up Good Golly Miss Molly’s and say hi to Amin; you’ll be glad you did. There are be plenty of cafés in KL to keep the addiction under control, as always a quick web search will bring forth the directions.
www.coffeegoodgollymissmolly.com

Author: Ross Bright
Ross Bright has lived and worked in Singapore for the past 15 years, spending his time developing specialty coffee in South East Asia. He is Master Roaster at Spinelli Coffee in Singapore, an SCAE Certified Trainer (2012 to 2018) and National Co-coordinator for the SCAE Singapore Chapter.





MPM Advertisment
 
 

 

Austraw

p: +61738880566 e: sales@austraw.com.au w: www.austraw.com.au f: @austraw.au i: #austraw.au Austraw P/L soon to be trading as Bygreen, is a family owned Australian business manufacturing and importing a range of Food Packaging ...
by Cafe Culture Mag
 

 
 

Almond Breeze Wants to Make You #Instafamous

Sydney, Australia, 19 July 2018: Almond Breeze, the world’s leading almond milk brand, is celebrating the mouth-watering creations made by its social media fans by featuring the tastiest in its new advertising campaign. A min...
by Cafe Culture Mag
 

 
 

5 simple ways to protect your business from scammers this tax time

The end of the financial year isn’t just a busy time for businesses – it’s also a prime time for cybercriminals who try to steal your information and money. It’s a good time to stop and remind your employees of the ...
by Cafe Culture Mag
 

 

 

Givex

p: 61 7 5322 5360 e: sean.brandon@givex.com w: www.givex.com f: @GivexCorporation Givex offers omnichannel POS, gift card, loyalty and stored value ticketing solutions which drive sales for our clients, help them better underst...
by Cafe Culture Mag
 

 
Advertisement
 

Honest to Goodness

p: 02 8310 1800 e: info@goodness.com.au w: www.goodness.com.au f: @organicfoodsydney i: #teamgoodness Honest to Goodness is a leading Australian supplier of certified organic wholefoods & natural products. Our extensive ran...
by Cafe Culture Mag
 

 

 

Skip

p: 1800 001 852 e: support@skip.com.au w: www.skip.com.au/venues f: @SkipApp i: #skipapp Skip – the smarter way to offer online pre-order, cashless payment and loyalty. Skip is the app that allows customers to skip the qu...
by Cafe Culture Mag
 

 
 

Introductory Espresso Machine Technician Course – July 25-26

Do you have a handy team member in your coffee business that is repairing your espresso equipment but needs some assistance in understanding the technical side of being a coffee technician? This two-day course is designed for n...
by Cafe Culture Mag
 

 

 

Sanremo Australia

p: 02 9898 2200 e: info@sanremoaustralia.com.au w: http://www.sanremoaustralia.com.au f: @SanremoCoffeeMachinesAustralia i: #sanremoaustralia Sanremo Australia is relatively young company driven by a team of dedicated professio...
by Cafe Culture Mag
 

 
 

REDCAT

p: 1300473322 e: hello@redcat.com.au w: www2.redcat.com.au/cafes f: @RedcatPOS i: #RedcatPOS Hospitality software, by hospitality people, for your hospitality business. Redcat provides a locally developed and supported, integra...
by Cafe Culture Mag
 

 
 

Golden Bean pioneering the competition space

It was just over ten years ago that I had a vision as to how we could showcase the hidden heroes of the coffee world. The Coffee Roaster was the little gem working at the back end of the business, developing the product that ma...
by Cafe Culture Mag
 

 

 

KEVIN BACON’S RETIRING!

It’s been a roller coaster and wonderful ride with Kev, who’s been a star of The Grounds for over 5 years now and we’d like to honour the big guy with 7 Weeks of Kevin – a celebration of all he’s given to The Grounds ...
by Cafe Culture Mag
 

 
 

The Health Nutt

t: 1300 557848 e: info@thehealthnutt.com.au w: thehealthnutt.com.au f: @thehealthnutt1 i: #thehealthnutt The famous Protein Balls, Raw Slices and What The Fudge by The Health Nutt – Sydney’s leading cafe supplier for ra...
by Cafe Culture Mag
 

 

 

Coffee drinkers may live longer

For people who love a morning cup of coffee, and a few more cups throughout the day, there is good news. Coffee drinkers may live longer, according to a new study published in the Journal of the American Medical Association (JA...
by Cafe Culture Mag
 

 
 

New minimum wage takes effect

The Fair Work Ombudsman is calling on businesses to check the new minimum pay rates that apply ahead of a new national minimum wage coming into effect from the first pay period on or after Sunday, 1 July 2018. From this date, t...
by Cafe Culture Mag
 

 

 

Registering a business just got easier

Use the Business Registration Service to help you get your business up and running.     Are you looking at registering a business? The Business Registration Service makes it easy to apply for key business and tax regi...
by Cafe Culture Mag
 

 
 

Cafe Culture Digital Issue 5 – Now available

Latest news, trends, products and reviews – every month.       THIS MONTHS FEATURES: – The Grounds discuss the value of baristas – Mixing with the best – with Alchemy – Uniwell’...
by Cafe Culture Mag
 

 
 
by Cafe Culture Mag
 

 

 

NEW APP GIVES FARMERS REAL-TIME GRAIN OF TRUTH

For the first time, Australian farmers can forecast grain yield at the touch of a button, thanks to a new smart phone app developed by Australia’s national science agency, CSIRO. The innovation, known as ‘Graincast&...
by Cafe Culture Mag
 

 
 

DINING A TOP PRIORITY FOR DOMESTIC TOURISTS

Data from the most recent National Visitor Survey (NVS) released today has shown an increase in domestic tourists’ overnight spend on restaurant and takeaway meals, both in terms of the dollar amount and as a proportion of ov...
by Cafe Culture Mag
 

 
 

Don’t pay for government grant information

Watch out for government grant scams… Last updated: 27 June 2018 Are you looking for a government grant to help fund your business? Don’t get caught out by scams and paying for access to government grant information. Go...
by Cafe Culture Mag
 

 

 

Buhler

p: +61 (0) 3 9872 7900 e: buhler.melbourne@buhlergroup.com w: www.buhlergroup.com f: www.facebook.com/buhlergroup Bühler is setting worldwide standards in the production of coffee machinery. Product quality, process efficiency...
by Cafe Culture Mag
 

 
 

Harney Teas

t: 03 9099 0293 e: Info@Harneyteas.com.au w: www.harneyteas.com.au/ f: @harneyandsonsaustralasia/ i: #harneyandsons_australasia/ Harney and Sons luxury tea have a wide range of wholesale products that include the traditional to...
by Cafe Culture Mag
 

 
 

Essential Coffee

t. 1300 324 111 e. info@ebg.com.au w. www.essentialcoffee.com.au Essential Coffee provides managed coffee solutions to thousands of businesses across Australia, New Zealand, South East Asia, The Middle East and United Kingdom. ...
by Cafe Culture Mag
 

 

 

Essential Coffee

t. 1300 324 111 e. info@ebg.com.au w. www.essentialcoffee.com.au Essential Coffee provides managed coffee solutions to thousands of businesses across Australia, New Zealand, South East Asia, The Middle East and United Kingdom. ...
by Cafe Culture Mag
 

 
 

Milkadamia – macadamia milk:

w. www.milkadamia.com.au e. enquiries@milkadamia.com.au f. facebook.com/milkadamiaau i. Insta – @milkadamiaau Milkadamia is a family owned, vertically integrated human sized macadamia endeavour. Because our family grows t...
by Cafe Culture Mag
 

 
 

Assisting students with special behavioural needs.

  Café Culture recently was asked to assist in setting up a practice café at the Naremburn School. This kitchen project is being run by 2016 Master Chef Australia session eight winner, Elena Duggan, and is aimed at assis...
by Cafe Culture Mag
 

 

 

Artisti Coffee Roasters

E: info@artisti.com.au P: 66 53 1182 W: www.artisti.com.au Insta: #artisticoffeeroasters FB: @artisticoffee Address: Unit 3/11 craft Close, Toormina. NSW 2452 Living and breathing coffee with 24/7 good coffee vibes! Yes, of cou...
by Cafe Culture Mag
 

 
 

Start your business off on the right foot!

Don’t start a business in Australia without using business.gov.au’s new Starting a Business Guide!   Thinking of starting a business? Or maybe you’re in the early phases of operating? Setting up your own business is exci...
by Cafe Culture Mag
 

 
 

The Gig Economy: Navigating new ways to work

It’s Friday night and it has been a long week.  The fridge is as depleted as you are and the mob needs feeding. But that’s okay, because there are endless choices for dinner and several ways in which it can be delivered to...
by Cafe Culture Mag
 

 

 

R&CA WELCOMES PAYROLL TAX AND TRAINING INITIATIVES IN NSW BUDGET

Restaurant & Catering Australia (R&CA) has welcomed initiatives aimed at reducing the cost of doing business as well as expanding the accessibility of apprenticeships throughout NSW unveiled as part of today’s 2018 &#...
by Cafe Culture Mag
 

 
 

Is your tax practitioner registered?

A reminder for all small business owners.   The Tax Practitioners Board (TPB) is reminding all small business owners to check their tax agents, BAS agents or tax (financial) advisers are registered with the TPB, if you use one...
by Cafe Culture Mag
 

 
 

TOURISM AND SMALL BUSINESS WINNERS IN QUEENSLAND’S 2018 – 19 BUDGET

Restaurant & Catering Australia (R&CA)  has welcomed the Queensland Government’s  budget measures to support the State’s tourism and small business  sectors  as outlined in  its  2018 – 19 State  Budget...
by Cafe Culture Mag
 

 

 

Cultured Products: Riverina Fresh

P. 1800 993 081 E. consumer.relations@riverinafresh.com.au W. www.riverinafresh.com.au FB. www.facebook.com/riverinafresh I. www.instagram.com/riverinafresh At Riverina Fresh, we’re proudly Australian owned and sourced exclus...
by Cafe Culture Mag
 

 
 

HELP NEEDED FOR VICTIMS OF GUATEMALAN DISASTER

You’re invited to help with the funeral expenses at the Santa Clara Dry Mill in Antigua where workers died in the recent volcanic eruption in Guatemala. And with medical expenses of local children who’ve suffered massive bu...
by Cafe Culture Mag
 

 
 

Our thoughts are with Guatemala

Our thoughts are with Guatemala and it’s people, and with our coffee friends, during this time of hardship. These photos were sent to us from our friends at Terra Negra Trade  and show the force of the volcanic eruption...
by Cafe Culture Mag
 

 

 

What is a Broccoli Latte?

The product, developed by Hort Innovation and CSIRO, Australia’s national science agency, packs a healthy punch with approximately one serve of broccoli in every two tablespoons of powder. A Melbourne café became the fir...
by Cafe Culture Mag
 

 
 

Rubia Coffee Traders Vertical Gravity Fed Destoner

The aim of the Vertical Gravity Fed Destoner is to separate foreign heavy materials encountered in roasted coffee seeds. The design of this system is based on the principle that roasted coffee seeds are lighter than the mass we...
by Cafe Culture Mag
 

 
 

Changes are coming to GST

Make sure your business is ready from 1 July 2018. Last updated: 30 May 2018 From 1 July 2018, the goods and services tax (GST) will apply to retail sales of low value physical goods ($1000 or less) that have been imported to A...
by Cafe Culture Mag
 

 

 

ACT’S ONE – STOP CAFÉ PROGRAM TO CUT THROUGH RED TAPE BURDEN

Restaurant & Catering Australia (R&CA) has welcomed the AC T Government’s new One Stop Café program, as announced in the 2018 – 19 Territory Budget. Under the program, café – owners will be able to acces...
by Cafe Culture Mag
 

 
 

The WTBC experience with Tania Stacey

WTBC experience – Tania Stacey The opportunity to participate in the Shanghai WTBC was an experience that helped to build on my knowledge of the modern tea world.  It is a competition platform that suits competitors from...
by Cafe Culture Mag
 

 
 

Countrywide Café of the Year – Winners

In February this year, Countrywide, Australia’s largest Food Service Distributor Group, launched a brand new promotion, ‘Countrywide Café of the Year’. The competition created quite a buzz across the nation, giving away ...
by Cafe Culture Mag
 

 

 

Cafe Culture Digital Issue 4 – now available!

Latest news, trends, products and reviews – every month. THIS MONTH FEATURES: – Insights to what shapes your industry report – Styling with The Grounds – Politics, logistics and direct trade with Phil Di...
by Cafe Culture Mag
 

 
 

2018 Speciality Tea Awards

Royal Hobart Fine Foods has opened up to the blossoming Australian specialty tea industry and created 15 categories which will be awarded Gold, Silver & Bronze Metals n the 29thof July.   entries.hobartshowground.com.a...
by Cafe Culture Mag
 

 
 

Barista Supplies

Proudly designed and made in Australia, the Temptag milk thermometer sticker gives baristas greater control when steaming milk. An important part of serving a great coffee is the consistency in milk temperature. The patented Te...
by Cafe Culture Mag
 

 

 

2018 Breezey Masters Latte Art Competition enjoys a wildly successful 2nd heat in Perth

The WA heat for Breezey Masters 2018 made for an intense spectacle on the evening of May 30th. Once again we had a fantastic turnout of 20 competitors fighting for their place in November’s Melbourne Grand Final. We were extr...
by Cafe Culture Mag
 

 
 

Brazil to host coffee world championships for the first time

In November, the International Coffee Week will host 4 international championships with competitors of over 40 nationalities and thousands of visitors The World Cup of Coffee with its various categories is happening, and it wil...
by Cafe Culture Mag
 

 
 

The battle for Australia’s best brew heats up

The claim of Australia’s coffee capital is officially up for grabs, as international travel authority Lonely Planet publishes its Global Coffee Tour this month. Melbourne has the famed reputation for Australia’s best coffee...
by Cafe Culture Mag
 

 

 

Cafe Culture Digital Issue 3

Cafe Culture Digital Cafe Culture Digital Issue 3 – Reusable cup feature  
by Cafe Culture Mag
 

 
 

Cultured Products – DaVinci Gourmet

DaVinci Gourmet, The Story of Flavour Genius. We believe that Baristas and Mixologists are creative and that they seek perfection to amaze their audiences. We are the contemporary choice for professional drink makers inspired b...
by Cafe Culture Mag
 

 
 

Coffee Waste Is Now Fetching a 480% Premium Over Coffee Itself

“Aida Batlle grows coffee on her family’s farm in the hills surrounding El Salvador’s Santa Ana Volcano. Like generations before her, she had little use for the skin that encases the beans, so she’d turn it into ...
by Cafe Culture Mag
 

 




ad