Advertisement


Industry

June 2, 2016

Organic Certification Update

The market for all things organic is exploding, but with labels such as ‘all natural’ and ‘100% organic’, are we buying the real deal or just buying into the marketing hype?

There is no doubt Australians can recognise bad coffee. Australia is a country where the proximity to the hippest coffee joint can determine real estate value. However, is there a difference between organic and regular coffee, and how is it going to better your bottom line?Australian Certified Organic is Australia’s leading certifier for organic and biodynamic produce. They protect consumers from misleading claims and are the mark of a genuine organic product. Often consumers are exposed to non-certified organic products claiming to be organic, as the words ‘natural’ and ‘organic’ aren’t regulated. They are just unsubstantiated marketing claims, with no guarantee of integrity.

To avoid confusion, consumers and retailers need to be aware of the certified organic logo, such as the Australian Certified Organic ‘bud’ logo, which appears on about 80% of certified organic products sold in Australia.

All products with the ACO logo are produced the way Mother Nature intended. They are made without genetically modified organisms and other nasties. All animals are pasture-fed, free range and have cruelty free methods employed. Simply put, the product is something people can trust. The whole supply chain is audited, from farm to manufacturer, to wholesaler and then finally retailer. Even after a company has attained certification, they still require annual audits to ensure the organic integrity of the systems has been maintained.

Personal health and wellbeing, as well as environmental consciousness and the support of socially responsible businesses are key motives for consumers. What some people once thought was a health fad has evolved over the past few years and is here to stay: The movement has motivated consumers to seek truly certified organic alternatives where in the past there has been none or few options driving demand. Consumers know that certified organic products have gone through the strict requirements of the ACO Standard. It gives them comfort, knowing they are products they can trust.

I believe that the increased availability and better value for money is making the purchase of certified organic products easier. The exceptional quality of a certified organic product is just too good to refuse! You are paying for products in their most natural form: They are nutrient-dense foods grown without genetic modifications, they are pure and healthy. People are realising that it’s simply better value for money.

When it comes to nourishing your family and yourself – if you’re preparing breakfast, lunch and dinner every day, you want to make sure you use the best possible product to live the healthiest life possible. In my eyes, consuming certified organic products is an investment in the future! And personally, if you’re like me, and have an average of two cups of coffee a day, why not make this everyday ritual a sustainable one – for both the environment and your energy levels.

According to the 2014 Australian Organic Market Report, the demand for organic products is growing at an average of 15% YoY. Consumers want to make educated decisions about what they are consuming and this is no exception for the coffee industry – an 8% annual growth of organic coffee was also cited in the report. This comes down to consumers wanting to know where their products come from, how it was farmed and the impact on the environment – these are now important factors that consumers take into account.

Paul Stadhams, CEO of Australian Organic

Want to get in contact with a certified organic supplier? Head to www.aco.net.au to find all coffee companies certified by Australian Certified Organic. Or, if you want to sample and talk to the faces behind the brand head to The Naturally Good Expo, an annual trade only event that will be held in Sydney from May 1st -2nd.





MPM Advertisment
ad