Golden Bean

December 10, 2013

Chain/Franchise Espresso Category Winner – Aroma Cafe

Aroma Café is a franchise that originated in the Perth CBD in 1996. Since then it has grown to 60 stores across WA, SA, VIC and QLD. It was founded, and is still run by, my parents, Robert and Angela Mule, and remains a family business to this day.

After working as baristas in numerous stores throughout our teens, my brother, Adrian, and I took on the challenge of learning to roast coffee. Two years ago we made the decision to make the Aroma Café blend seasonal, which has allowed us to change our blend with the crop cycles as well as explore a rotating supply of coffees and origins. Our autumn blend currently consists of El Salvador, Brazilian and Ethiopian beans. We very carefully highlight the characteristics of each origin when we roast, so that each distinct flavour and attribute can come together in every coffee served in any one of our stores.
Our focus has always been on creating a better cup for our customers, whether it be from sourcing higher quality coffees, developing new roast profiles or exploring various extraction methods. Our barista trainer, Andrew Martin, also works hard to ensure that our franchise partners have the knowledge they need to serve high quality espresso in their stores every day. 

Participating in the Golden Bean has been a great and worthwhile exercise over the years, as it has allowed us to further our knowledge and skills in the pursuit of that perfect cup. We’d like to thank Café Culture, as well as all of our franchise partners and suppliers that we have worked with over the years.

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