November 10, 2014

From Adelaide to Amsterdam

Cafetto has come a long way since launching its very first product, Espresso Clean. After many years in the family commercial cleaning products company Dominant, Chris Short saw a gap in the market for a range of quality cleaning products for the coffee industry. 

It was just over 10 years ago now that the very first Cafetto product, Espresso Clean®, was launched in the Australian market. Following the great success of Espresso Clean, an entire range of products was developed to cover all types of espresso machines and coffee brewing equipment.

In recent years Cafetto has expanded into New Zealand and Asia, establishing themselves as the number one provider in espresso machine cleaning products in these regions.

With the Asia Pacific region growing steadily, Chris has now turned his focus towards extending the business’ reach into the USA and Europe.

“There is just so much opportunity in Europe when it comes to coffee. You have the traditional espresso drinking countries like Italy and strong newcomers to the market like Denmark and Sweden. Plus, most of the big players in traditional and automatic espresso machine manufacturing are based there,” says Chris Short.

“I’m extremely excited to finally announce the opening of Cafetto BV, the distributor of Cafetto products in Europe.”

With headquarters and warehousing based in the Netherlands, Cafetto BV is responsible for sales and distribution of Cafetto products throughout continental Europe.

Peter Elissen, CEO of Cafetto BV told us, “Being the first distributor of the Cafetto range in Europe is a great opportunity to provide customers with another choice of cleaning product. The fact that Cafetto is known for its quality and performance is a bonus.”

Cafetto has also recently announced that UK-based Coffee Hit has been appointed the official distributor of Cafetto products in the UK and Ireland. Paul Radin, owner and CEO and New Zealander Andrew Stantiall are strong advocates of Cafetto and have already begun distributing Cafetto products to the UK and Irish coffee markets.

For more information, contact Cafetto on +61 8245 6901 or


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