Golden Bean

December 10, 2013

Milk Based Category Winner – Proud Mary

What makes Ghost Rider a Natvia Golden Bean Winner?

Proud Mary likes to keep things real; if a coffee tastes good, then why would you want to blend it? Often simple really is better. Ghost Rider has now been awarded the gold in the Natvia Golden Bean Milk Based category two years running, and it is a testament to the quality of the coffee in this blend that makes it stand out in the crowd.

Head Roaster Marichi Clarke says the beauty of this blend is really in its origins, its simple design and the gutsy move of developing a blend made 100% with fruit driven full natural process coffees. Pairing high altitude full natural process yellow bourbon Brazil with sweet Ethiopian Yirgacheffe naturals gives the blend a complexity you don’t often find in a house blend.

When Proud Mary develops a blend, the conversation will always turn to music. The idea is analysisng how a blend harmonises in the mouth and tweaking it until that harmony is just right. They are looking for bass notes, mid tones (the alto or tenor) and the high notes (the soprano) to make up the whole triad chord. Ghost Rider, although made up of only two coffees, has an amazing ability of filling these three roles and producing a great balance. The notes of stone fruit and brown sugar of the Brazil complements the sweet acidity and berry components of the Ethiopian, which in turn supports the Brazil.

Quality coffee is, of course, the key. Owner Nolan Hirte, who sources all the beans for Proud Mary, has established lasting relationships with the farmers who contribute to Ghost Rider. When informed of the win last year, Brazilian farmer Jose Wagner was proud to know that the hard work he is putting in is really paying off.

It used to be a crazy idea to blend two full natural coffees together: a blend like that would not sell. But with the quality of coffee now reaching Australian shores and the techniques improving in natural coffee production, this is now not only possible but also able to hold its own in the competitive wholesale market. Proud Mary wholesales its coffee out to customers across Australia, with the Ghost Rider blend by far the most popular product in its portfolio.

MPM Advertisment


Cafe Review – Queen of Leads

Queen of Leeds 114 Oxford Street Leederville, WA This May 2018 the team behind Felix and Co. Specialty Coffee opened a sister café in Leederville called “Queen of Leeds”. Felix & Co.’s long-time Manager Anisa Hirte h...
by Cafe Culture Mag


What is PR?

Recently on an interstate trip I was reading Virgin’s inflight magazine and came across an interesting article on the benefits of public relations in our new business world. It inspired me to seek out its author – PR an...
by Cafe Culture Mag


Innovative Product – Smartpay

No Eftpos fees. Ka-ching! Want to add a surcharge to your Eftpos transactions but worried about keeping ACCC compliant? Smartpay can help. Their SmartCharge solution automatically calculates an appropriate surcharge for each tr...
by Cafe Culture Mag



Specialty Tea Shines in Melbourne Fine Food Expo

Taking out the title of the nation’s best tea maker during the hotly contested Australian leg of the World Tea Brewers Cup (WTBC), Danny will now travel to Shanghai to compete in the China WTBC finals. The WTBC  – ran for ...
by Cafe Culture Mag


Innovative Products – Halo Wipes

The BEST performing professional wet wipes. Halo Wipes are a new product that take the unique Halo formula and transform it into a hygienic, convenient wet wipe. Designed for on-the-spot and single use cleaning, Halo Wipes wipe...
by Cafe Culture Mag



Meningitis Centre Australia is looking for a café supporter

Meningitis Centre Australia is a not for profit organisation that raises awareness and educates people about meningococcal disease. The Centre is looking for a café supporter Australia wide that can help them generate interest...
by Cafe Culture Mag



The world’s leading almond milk brand, Blue Diamond Almond Breeze, has teamed up with one of Australia’s leading athletes, professional surfer Sally Fitzgibbons, encouraging Australians to live a healthier, happier and more...
by Cafe Culture Mag



Browse and purchase past and current issues of Cafe Culture Magazine

Do you like to have an actual magazine in your hand ? Do you need to keep up to date with the Cafe Industry? Do you have to have something worthy of reading with your morning coffee? We have the answer to all your concerns… P...
by Cafe Culture Mag


Innovative Products – MACADAMIA MILK

e: [email protected] t: (02) 6628 5111 w: Milkadamia is macadamia milk, innocently made from raw {not roasted} macadamias, yielding a smooth, creamy taste. Grown on our Jindilli family farm, nestled ...
by Cafe Culture Mag


Annual Print Bumper Issue – Now Online

The Cafe Culture annual bumper edition is available now online. Featuring; Top 10 series, Australian Cafe Supplier Directory, Innovative products, Cafes in focus plus a whole lot more. Our printed version will be ready very soo...
by Cafe Culture Mag