Advertisement



Industry

May 1, 2013

Mission Impossible

“Mr Hunt, here is your mission … Should you decide to accept it. A great little not-for-profit called STREAT needs some help. They have no money (as usual) and they want to print and sell 3,000 copies of a cookbook. OK, it is going to be a fabulous cookbook – but they don’t actually have a copy to show or sell to anyone!”

So, you start brainstorming and despairing in equal parts. How do you sell something you haven’t got, to get the money to produce it – and not get disavowed? This is for real; we are not talking movies here. Despair takes the lead.

Then the CEO says she needs over $150,000 to build a new café at Melbourne Central. Make no small plans, they say! Is it time to quit acting and go surfing for the summer? No, hang in there, smiling CEO says, “It’s possible because there is a thing called Pozible”.

“Run that riddle past me again,” says Hunt.

The good news is STREAT has lots of wonderful fans, because they really love the way its cafés and coffee business helps young homeless people get off the streets and into training and jobs in the hospitality industry.

Well guess what … the cookbook did turn out to be fabulous and has now hit good book shelves around Australia. On top of that, STREAT actually sold over 500 copies without even having a book to show anyone! Thanks to all those wonderful fans.

OK, that is a great result – but did they find a way to turn that fabulous little cookbook into a café?

“You bet,” says the smiling CEO.

Then how did this crazy plot all come together?

At the heart of it was an amazing, 90-day campaign on Pozible, Australia’s leading crowd-funding platform. By the end of the campaign (Nov 30, 2012) hundreds of people and many companies had pledged their support online by pre-ordering; copies of the cookbook, cups of coffee, bags of coffee, brunches, lunches, dinners, functions and all sorts of other items. This fantastic public and corporate support enabled STREAT to raise the cash and gather the in-kind support to build the new café – and it began operating in February!

The sole purpose of the café is to enable STREAT to provide many more thousands of hours of work experience, plus life skills and hospitality training, for young homeless and disengaged people in Melbourne.

The vibrant 160-page hardcover cookbook, a first for STREAT, is in selected stores now and will be formally launched in April at the official opening of the new café. It is filled with delicious recipes from around the world, created by STREAT’s executive chef, Rob Auger, as well as recipes from graduates and trainees of the STREAT hospitality-training program. The cookbook also features beautiful photography and artwork and a foreword and recipe from celebrity chef Poh Ling Yeow, of ABC’s Poh’s Kitchen.

The STREAT Cookbook was conceived in 2011, when publisher Jonette Wilton of Smudge Publishing featured STREAT in her own cookbook and fundraising dinner. This simple act of generosity, with the help of hundreds of others, raised about $4,000, which was put aside to be used as seed capital for STREAT’s cookbook.

Then in March 2012, STREAT and a bunch of talented volunteers, graphic designers, photographers, artists, communicators, chefs and trainees all started working frantically on the book. The final, fully designed and curated version of the book was ready for the printers in August. In September, STREAT launched the crowd-funding campaign on Pozible, which raised $41,406. Then Melbourne Central’s owners, The GPT Group, donated $40,000. Extra corporate sales of the cookbook and other major donations pushed the total cash raised to just on $115,000. In addition, architects Six Degrees and a number of other suppliers contributed over $85,000 of amazing in-kind support to help build the café.

Reflecting on the whole project now, STREAT’s co-founder and smiling CEO, Rebecca Scott, says, “It makes me think that anthropologist Margaret Mead was right when she said – ‘Never doubt that a small group of thoughtful, committed citizens can change the world; indeed, it’s the only thing that ever has’. Well, we are not changing the world yet, but our fantastic little cookbook is really helping us change some young lives.”

Purchasing a copy of STREAT’s cookbook, or its coffee or frequenting their cafés, is a great way to take part in STREAT’s crusade to stop youth homelessness and to turn a young person’s life around.

Simply visit STREAT’s website:

www.streat.com.au/cookbook

What is STREAT? 

There are over 100 million people living and working on the world’s streets, and 105,000 of those people are in our own Australian communities. STREAT is a not-for-profit social enterprise that provides homeless and disengaged people aged 16 – 25 years with a supported pathway from the streets to careers in hospitality and other industries.

The organisation currently runs three cafés and a coffee roasting business in Melbourne where the young people receive their social support, life skills and hospitality training. STREAT is almost half way to becoming fully sustainable (i.e. generating all of its income needs through its businesses) and plans to  expand into other cities/states once that objective is achieved – in about 2015.

STREAT’s social support team works extremely hard to find young people who are willing and able to take on the program, which leads to accredited hospitality qualifications through the William Angliss Institute. Committing to three or six months of training is a big challenge. Turning up on time every day, in good shape, ready for a class or a café shift is one of the biggest challenges for the trainees. It is also their biggest achievement and the first key step in rebuilding young lives.

To date, 60 young people have taken part in the program and helped STREAT serve its customers over 400,000 meals and coffees. Through its businesses, STREAT gives all these wonderful customers a tangible way to help stop homelessness – through every delicious mouthful.

 





MPM Advertisment
 
 

 

Milkadamia – macadamia milk:

facebook.com/milkadamiaau Insta – @milkadmiaau Milkadamia is a family owned, vertically integrated human sized macadamia endeavour. Because our family grows the macadamias we can ensure Milkadamia uses the highest quality...
by Cafe Culture Mag
 

 
 

Assisting students with special behavioural needs.

  Café Culture recently was asked to assist in setting up a practice café at the Naremburn School. This kitchen project is being run by 2016 Master Chef Australia session eight winner, Elena Duggan, and is aimed at assis...
by Cafe Culture Mag
 

 
 

Artisti Coffee Roasters

E: info@artisti.com.au P: 66 53 1182 W: www.artisti.com.au Insta: #artisticoffeeroasters FB: @artisticoffee Address: Unit 3/11 craft Close, Toormina. NSW 2452 Living and breathing coffee with 24/7 good coffee vibes! Yes, of cou...
by Cafe Culture Mag
 

 

 

Start your business off on the right foot!

Don’t start a business in Australia without using business.gov.au’s new Starting a Business Guide!   Thinking of starting a business? Or maybe you’re in the early phases of operating? Setting up your own business is exci...
by Cafe Culture Mag
 

 
Advertisement
 

The Gig Economy: Navigating new ways to work

It’s Friday night and it has been a long week.  The fridge is as depleted as you are and the mob needs feeding. But that’s okay, because there are endless choices for dinner and several ways in which it can be delivered to...
by Cafe Culture Mag
 

 

 

R&CA WELCOMES PAYROLL TAX AND TRAINING INITIATIVES IN NSW BUDGET

Restaurant & Catering Australia (R&CA) has welcomed initiatives aimed at reducing the cost of doing business as well as expanding the accessibility of apprenticeships throughout NSW unveiled as part of today’s 2018 &#...
by Cafe Culture Mag
 

 
 

Is your tax practitioner registered?

A reminder for all small business owners.   The Tax Practitioners Board (TPB) is reminding all small business owners to check their tax agents, BAS agents or tax (financial) advisers are registered with the TPB, if you use one...
by Cafe Culture Mag
 

 

 

TOURISM AND SMALL BUSINESS WINNERS IN QUEENSLAND’S 2018 – 19 BUDGET

Restaurant & Catering Australia (R&CA)  has welcomed the Queensland Government’s  budget measures to support the State’s tourism and small business  sectors  as outlined in  its  2018 – 19 State  Budget...
by Cafe Culture Mag
 

 
 

Cultured Products: Riverina Fresh

P. 1800 993 081 E. consumer.relations@riverinafresh.com.au W. www.riverinafresh.com.au FB. www.facebook.com/riverinafresh I. www.instagram.com/riverinafresh At Riverina Fresh, we’re proudly Australian owned and sourced exclus...
by Cafe Culture Mag
 

 
 

HELP NEEDED FOR VICTIMS OF GUATEMALAN DISASTER

You’re invited to help with the funeral expenses at the Santa Clara Dry Mill in Antigua where workers died in the recent volcanic eruption in Guatemala. And with medical expenses of local children who’ve suffered massive bu...
by Cafe Culture Mag
 

 

 

Our thoughts are with Guatemala

Our thoughts are with Guatemala and it’s people, and with our coffee friends, during this time of hardship. These photos were sent to us from our friends at Terra Negra Trade  and show the force of the volcanic eruption...
by Cafe Culture Mag
 

 
 

What is a Broccoli Latte?

The product, developed by Hort Innovation and CSIRO, Australia’s national science agency, packs a healthy punch with approximately one serve of broccoli in every two tablespoons of powder. A Melbourne café became the fir...
by Cafe Culture Mag
 

 

 

Rubia Coffee Traders Vertical Gravity Fed Destoner

The aim of the Vertical Gravity Fed Destoner is to separate foreign heavy materials encountered in roasted coffee seeds. The design of this system is based on the principle that roasted coffee seeds are lighter than the mass we...
by Cafe Culture Mag
 

 
 

Changes are coming to GST

Make sure your business is ready from 1 July 2018. Last updated: 30 May 2018 From 1 July 2018, the goods and services tax (GST) will apply to retail sales of low value physical goods ($1000 or less) that have been imported to A...
by Cafe Culture Mag
 

 

 

ACT’S ONE – STOP CAFÉ PROGRAM TO CUT THROUGH RED TAPE BURDEN

Restaurant & Catering Australia (R&CA) has welcomed the AC T Government’s new One Stop Café program, as announced in the 2018 – 19 Territory Budget. Under the program, café – owners will be able to acces...
by Cafe Culture Mag
 

 
 

The WTBC experience with Tania Stacey

WTBC experience – Tania Stacey The opportunity to participate in the Shanghai WTBC was an experience that helped to build on my knowledge of the modern tea world.  It is a competition platform that suits competitors from...
by Cafe Culture Mag
 

 
 

Countrywide Café of the Year – Winners

In February this year, Countrywide, Australia’s largest Food Service Distributor Group, launched a brand new promotion, ‘Countrywide Café of the Year’. The competition created quite a buzz across the nation, giving away ...
by Cafe Culture Mag
 

 

 

Cafe Culture Digital Issue 4 – now available!

Latest news, trends, products and reviews – every month. THIS MONTH FEATURES: – Insights to what shapes your industry report – Styling with The Grounds – Politics, logistics and direct trade with Phil Di...
by Cafe Culture Mag
 

 
 

2018 Speciality Tea Awards

Royal Hobart Fine Foods has opened up to the blossoming Australian specialty tea industry and created 15 categories which will be awarded Gold, Silver & Bronze Metals n the 29thof July.   entries.hobartshowground.com.a...
by Cafe Culture Mag
 

 
 

Barista Supplies

Proudly designed and made in Australia, the Temptag milk thermometer sticker gives baristas greater control when steaming milk. An important part of serving a great coffee is the consistency in milk temperature. The patented Te...
by Cafe Culture Mag
 

 

 

2018 Breezey Masters Latte Art Competition enjoys a wildly successful 2nd heat in Perth

The WA heat for Breezey Masters 2018 made for an intense spectacle on the evening of May 30th. Once again we had a fantastic turnout of 20 competitors fighting for their place in November’s Melbourne Grand Final. We were extr...
by Cafe Culture Mag
 

 
 

Brazil to host coffee world championships for the first time

In November, the International Coffee Week will host 4 international championships with competitors of over 40 nationalities and thousands of visitors The World Cup of Coffee with its various categories is happening, and it wil...
by Cafe Culture Mag
 

 
 

The battle for Australia’s best brew heats up

The claim of Australia’s coffee capital is officially up for grabs, as international travel authority Lonely Planet publishes its Global Coffee Tour this month. Melbourne has the famed reputation for Australia’s best coffee...
by Cafe Culture Mag
 

 

 

Cafe Culture Digital Issue 3

Cafe Culture Digital Cafe Culture Digital Issue 3 – Reusable cup feature  
by Cafe Culture Mag
 

 
 

Cultured Products – DaVinci Gourmet

DaVinci Gourmet, The Story of Flavour Genius. We believe that Baristas and Mixologists are creative and that they seek perfection to amaze their audiences. We are the contemporary choice for professional drink makers inspired b...
by Cafe Culture Mag
 

 
 

Coffee Waste Is Now Fetching a 480% Premium Over Coffee Itself

“Aida Batlle grows coffee on her family’s farm in the hills surrounding El Salvador’s Santa Ana Volcano. Like generations before her, she had little use for the skin that encases the beans, so she’d turn it into ...
by Cafe Culture Mag
 

 

 

Want to grow your business?

Advertising and online A key element of marketing is advertising. You can market your business through a variety of advertising means, including mail, email, developing your own website, online advertising, newspapers, magazine...
by Cafe Culture Mag
 

 
 

Is your business compliant with workplace laws?

200 regional NSW businesses being audited by the Fair Work Ombudsman in New England and North West 24 May 2018 The Fair Work Ombudsman has commenced audits of more than 200 businesses across the New England and North West regio...
by Cafe Culture Mag
 

 
 

Cultured Product – Cheeki Cups

Cheeki is Australia’s number one brand of reusable Food Grade #304 Food (18/8) Stainless Steel Cups, Bottles and Food Jars. Double walled, vacuum insulated cups keep drinks hot for up to 8 hours and cold for up to 12 hours. A...
by Cafe Culture Mag
 

 

 

Record penalty against Townsville café operator over failure to pay compensation

  A record penalty has been imposed against the former operator of a café at Townsville in regional Queensland, for ignoring a Fair Work Commission order to compensate an employee who was unfairly dismissed. Theo Sourlos,...
by Cafe Culture Mag
 

 
 

R&CA ’S PILOT PROGRAM TO FAST-TRACK YOUNG COOKS INTO THE KITCHEN

Restaurant & Catering Australia (R&CA) has announced details of its upcoming fast – track pilot program to encourage more young people to become cooks and pursue a long – term career within the hospitality s...
by Cafe Culture Mag
 

 
 

2018 Breezey Masters Latte Art Competition kicks off with a bang in Brisbane

Tuesday 8th May marked the return of one of the biggest Barista events in Australia, with 21 competitors from across Queensland fighting through 3 rounds to earn their place in the Breezey Masters Grand Final. Now into its 3rd ...
by Cafe Culture Mag
 

 

 

Josie Coffee

P. 0418985417 E. hello@josiecoffee.com.a Josie Coffee is a specialty coffee roaster based in Newcastle, NSW. We specialise in wholesale supply of coffee and equipment for the quality focused café environment. We have a range o...
by Cafe Culture Mag
 

 
 

Nero Contact Grill – Cultured Product

The demand for the right mix of crunchy-creamy-ooze factor is real. Much more than bread, cheese, fillings and fixings, the secret sauce is the equipment. And it’s Weatherdon’s Nero Contact Grill, specifically designed for ...
by Cafe Culture Mag
 

 
 

Coffee beauty tips – just in time for Mother’s Day

The Independent tapped up a bunch of experts to find out how you can go from America-No to American beauty, by incorporating coffee into your face, body and hair regimes. Rick “The Superfoodist” Hay, TV presenter and auth...
by Cafe Culture Mag
 

 

 

Budget 2018-19

Find out about the proposed changes and initiatives for business as announced as part of the Budget 2018-19. The Australian Government announced its 2018-19 Budget on Tuesday, 8 May 2018. There are a number of initiatives for A...
by Cafe Culture Mag
 

 
 

Cafe Culture Digital Issue 3 – now available!

Latest news, trends, products and reviews – every month. This issue we relay news from around the globe from the London Coffee Festival to the SCA event in Seattle. As Autumn well and truly settles in you can enjoy food a...
by Cafe Culture Mag
 

 
 

Cultured product: Coffee Tools Distributing – The BOD by BodyBrew

The BOD cold brew system is a simple and elegant way to produce sweet, delicious coffee concentrate that stays fresh in the fridge for up to two weeks. Drink it cold or hot, on demand. Place 250 g of your favourite coarse groun...
by Cafe Culture Mag
 

 

 

2018 Breezey Masters Latte Art Competition Launches Across Australia

Brisbane will kick off the first heat of the Breezey Masters Australia on the 8th of May at Bare Bones Specialty Coffee. The Breezey Masters is in its third year and will be holding state heats to find the Australian National B...
by Cafe Culture Mag
 

 
 

Saputo has successfully acquired Murray Goulburn

In an historic deal, Canadian dairy giant Saputo has successfully acquired the Murray Goulburn dairy co-op for $1.31 billion (CAD). This is excellent news for MG following their half-yearly results stating that “if the Saputo...
by Cafe Culture Mag
 

 
 

Cafe Culture Digital Issue 2

Cafe Culture Digital Cafe Culture Digital Issue 2 – Cafe Culture Goes Sustainable  
by Cafe Culture Mag
 

 

 

Almond Breeze Barista Blend Reveals its Dark(ish) Side

Almond Breeze Barista Blend, Australian baristas almond milk brand of choice, has revealed its sleek new packaging design after asking Australia which new designs got them frothing the most. Over 3,000 Australian baristas, coff...
by Cafe Culture Mag
 

 
 

Coffee chain becomes first to announce complete ban on disposable cups

A bold move by the Boston Tea Party…. Have your say on facebook. Bold move by the Boston Tea Party in Britain…. Posted by Cafe Culture Magazine on Wednesday, 25 April 2018
by Cafe Culture Mag
 

 
 

Announcing the best new product winners at SCA, Seattle 2018

   The Specialty Coffee Association (SCA) have announced the winners of the Best New Product Awards at the 2018 Specialty Coffee Expo in Seattle. The Best New Product Awards, a long running feature of Expo, recognize new prod...
by Cafe Culture Mag
 

 

 

Alter Eco Truffles

Alter Eco’s delicious truffles are certified fairtrade, organic, non-GMO and carbon neutral. In addition, they’re endorsed Gluten Free by Coeliac Australia and free of refined sugars, soy, palm oil, emulsifiers and ...
by Cafe Culture Mag
 

 
 

Half a million calls from small business reveals strong demand for online support

The Fair Work Ombudsman has today launched its Small Business Showcase, a virtual hub providing a wealth of resources for small business owners seeking information about their workplace obligations. The showcase commences as th...
by Cafe Culture Mag
 

 
 

Do you provide excellent training for your staff or apprentices?

Apply for the 2018 Australian Training Awards and get recognition for training your staff.   The Australian Training Awards are national awards for the vocational education and training (VET) sector that recognise excellence i...
by Cafe Culture Mag
 

 

 

International Coffee Traders

M. 0410 450 369 E. michael@ict.coffee W. www.ict.coffee/ United by a shared passion for sourcing and providing the world’s best beans, the team at ICT has spent years creating their worldwide network of coffee producers. We d...
by Cafe Culture Mag
 

 
 

Roband Milkshake Mixers

Roband Milkshake Mixers are the ideal machine for making perfect thickshakes or milkshakes every time. The Saturn Beater produces extra fluffy shakes using minimal ingredients, time after time. Merging style, power and performa...
by Cafe Culture Mag
 

 
 

Peter Doyle Retires

Well known Chef, Peter Doyle, has decided to hang up his apron after a stellar career in the hospitality industry. Arguably the most prized career in Sydney hospitality, he has worked at many top-shelf establishments including ...
by Cafe Culture Mag
 

 




ad