Advertisement



Industry

May 1, 2013

Mission Impossible

“Mr Hunt, here is your mission … Should you decide to accept it. A great little not-for-profit called STREAT needs some help. They have no money (as usual) and they want to print and sell 3,000 copies of a cookbook. OK, it is going to be a fabulous cookbook – but they don’t actually have a copy to show or sell to anyone!”

So, you start brainstorming and despairing in equal parts. How do you sell something you haven’t got, to get the money to produce it – and not get disavowed? This is for real; we are not talking movies here. Despair takes the lead.

Then the CEO says she needs over $150,000 to build a new café at Melbourne Central. Make no small plans, they say! Is it time to quit acting and go surfing for the summer? No, hang in there, smiling CEO says, “It’s possible because there is a thing called Pozible”.

“Run that riddle past me again,” says Hunt.

The good news is STREAT has lots of wonderful fans, because they really love the way its cafés and coffee business helps young homeless people get off the streets and into training and jobs in the hospitality industry.

Well guess what … the cookbook did turn out to be fabulous and has now hit good book shelves around Australia. On top of that, STREAT actually sold over 500 copies without even having a book to show anyone! Thanks to all those wonderful fans.

OK, that is a great result – but did they find a way to turn that fabulous little cookbook into a café?

“You bet,” says the smiling CEO.

Then how did this crazy plot all come together?

At the heart of it was an amazing, 90-day campaign on Pozible, Australia’s leading crowd-funding platform. By the end of the campaign (Nov 30, 2012) hundreds of people and many companies had pledged their support online by pre-ordering; copies of the cookbook, cups of coffee, bags of coffee, brunches, lunches, dinners, functions and all sorts of other items. This fantastic public and corporate support enabled STREAT to raise the cash and gather the in-kind support to build the new café – and it began operating in February!

The sole purpose of the café is to enable STREAT to provide many more thousands of hours of work experience, plus life skills and hospitality training, for young homeless and disengaged people in Melbourne.

The vibrant 160-page hardcover cookbook, a first for STREAT, is in selected stores now and will be formally launched in April at the official opening of the new café. It is filled with delicious recipes from around the world, created by STREAT’s executive chef, Rob Auger, as well as recipes from graduates and trainees of the STREAT hospitality-training program. The cookbook also features beautiful photography and artwork and a foreword and recipe from celebrity chef Poh Ling Yeow, of ABC’s Poh’s Kitchen.

The STREAT Cookbook was conceived in 2011, when publisher Jonette Wilton of Smudge Publishing featured STREAT in her own cookbook and fundraising dinner. This simple act of generosity, with the help of hundreds of others, raised about $4,000, which was put aside to be used as seed capital for STREAT’s cookbook.

Then in March 2012, STREAT and a bunch of talented volunteers, graphic designers, photographers, artists, communicators, chefs and trainees all started working frantically on the book. The final, fully designed and curated version of the book was ready for the printers in August. In September, STREAT launched the crowd-funding campaign on Pozible, which raised $41,406. Then Melbourne Central’s owners, The GPT Group, donated $40,000. Extra corporate sales of the cookbook and other major donations pushed the total cash raised to just on $115,000. In addition, architects Six Degrees and a number of other suppliers contributed over $85,000 of amazing in-kind support to help build the café.

Reflecting on the whole project now, STREAT’s co-founder and smiling CEO, Rebecca Scott, says, “It makes me think that anthropologist Margaret Mead was right when she said – ‘Never doubt that a small group of thoughtful, committed citizens can change the world; indeed, it’s the only thing that ever has’. Well, we are not changing the world yet, but our fantastic little cookbook is really helping us change some young lives.”

Purchasing a copy of STREAT’s cookbook, or its coffee or frequenting their cafés, is a great way to take part in STREAT’s crusade to stop youth homelessness and to turn a young person’s life around.

Simply visit STREAT’s website:

www.streat.com.au/cookbook

What is STREAT? 

There are over 100 million people living and working on the world’s streets, and 105,000 of those people are in our own Australian communities. STREAT is a not-for-profit social enterprise that provides homeless and disengaged people aged 16 – 25 years with a supported pathway from the streets to careers in hospitality and other industries.

The organisation currently runs three cafés and a coffee roasting business in Melbourne where the young people receive their social support, life skills and hospitality training. STREAT is almost half way to becoming fully sustainable (i.e. generating all of its income needs through its businesses) and plans to  expand into other cities/states once that objective is achieved – in about 2015.

STREAT’s social support team works extremely hard to find young people who are willing and able to take on the program, which leads to accredited hospitality qualifications through the William Angliss Institute. Committing to three or six months of training is a big challenge. Turning up on time every day, in good shape, ready for a class or a café shift is one of the biggest challenges for the trainees. It is also their biggest achievement and the first key step in rebuilding young lives.

To date, 60 young people have taken part in the program and helped STREAT serve its customers over 400,000 meals and coffees. Through its businesses, STREAT gives all these wonderful customers a tangible way to help stop homelessness – through every delicious mouthful.

 





MPM Advertisment
 
 

 

Piccolo To Go

E. piccolotogocoffee@gmail.com F. www.facebook.com/piccolotogocoffee/ I. www.instagram.com/piccolotogocoffee/ Established in 2007, Piccolo To Go has evolved from coffee carts, cafes, catering at large events & festivals to ...
by Cafe Culture Mag
 

 
 

Cultured Products – Puqpress Automatic Coffee Tamper – White

Puqpress Automatic Coffee Tamper is the latest precision tamping technology that is taking the Australian specialty coffee industry by storm. Our newest self cleaning model eliminates the need for daily cleaning which reduces d...
by Cafe Culture Mag
 

 
 

Castaway Packaging – Helping Roasters Build their Business

The specialty coffee industry has continued to grow, creating more competition and specialised approaches to not only how coffee is sourced and served, but also to how it is packaged. Your packaging is more than just a vehicle ...
by Cafe Culture Mag
 

 

 
 

Contact Us

Mailing: PO Box 5728, Port Macquarie NSW 2444 Australia Phone: (02) 6583 7163 Fax: (02) 6583 7169 Email:    
by Cafe Culture Mag
 

 
Advertisement
 

FIRESTARTER: A Day of Roasting Lectures with Rob Hoos & Roastress Coops

Equilibrium Master Roasters is proud to kick-start your week at MICE with an Inspirational Day of Roasting Lectures presented by SCA Roasters Guild Education Committee Associates Rob Hoos & Roastress Coops at Proud Mary Cof...
by Cafe Culture Mag
 

 

 

Golden Bean Hall of Fame 2017- Fulvio Pagani of Rio Coffee

The hall of fame is all about acknowledging people and businesses which have made a significant contribution to making our industry what it is today. This year accolades go to Fulvio Pagani of Rio Coffee who is such a deserved ...
by Cafe Culture Mag
 

 
 

Record keeping systems: digital or manual?

Having a good record keeping system for receipts and record keeping is vital…   Just starting out in business and trying to decide whether or not to invest in record keeping software? It’s crucial to have a strong record k...
by Cafe Culture Mag
 

 

 

Sean Edwards discusses the Top 10 Global trends in the Café Industry

I personally get to see the best of the best traveling the world visiting thousands of cafés yearly in my role of Head Bean at Café Culture International. I spent several months this year in London, New York and San Francisco...
by Cafe Culture Mag
 

 
 

Cultured Products – Cappucine – Smartfruit

Smartfruit is an all-natural fruit smoothie concentrate. Shelf stable and non-GMO, they can be used to make juice or healthy smoothies. Being 100% natural they contain no added sugar, preservatives, or artificial colourings at ...
by Cafe Culture Mag
 

 
 

What receipts should you keep as a small business owner?

A good record keeping system can make tax time much easier!   Is that shoebox marked ‘receipts’ under your desk beginning to overflow? Keeping and managing your receipts can be tedious, but as someone who’s self-employed...
by Cafe Culture Mag
 

 

 

Zest Coffee: Flavour creation in PNG turns to Golden Bean Success

Sitting amongst the anticipative crowd we listened attentively as the medal winners of the 2017 Golden Bean Awards were ceremoniously announced. You see, of all the coffees we submitted, our Project Raggiana Lot 1 was a very sp...
by Cafe Culture Mag
 

 
 

Tilly Edwards

Media  The youngest member of the Cafe Culture team, Tilly has been learning and growing within the company for a decade, and is now officially full time. She is a very vibrant and driven professional, with her lifetime of exp...
by Cafe Culture Mag
 

 

 

Cultured Products – Ordermentum – Online ordering on time

Ordermentum is a complete business tool for coffee roasters that handles everything from orders to payments and production. Ordermentum helps thousands of businesses get their orders and payments in on time, every time and elim...
by Cafe Culture Mag
 

 
 

Connor Fox

Business Development Manager Connor is an energetic café industry professional who has worked on the front lines of the coffee industry in the United Kingdom for several years. Constantly striving to find the next BIG thing i...
by Cafe Culture Mag
 

 

 

Australasian Cafe School Upcoming Roastery Cafe Model 5 day course

THE AUSTRALASIAN CAFÉ SCHOOL Gain a comprehensive understanding of the retail café industry and the confidence to open your own successful café. The Australasia Cafe School offers a 5 day course for new and existing business...
by Cafe Culture Mag
 

 
 

Get Roasted Coffee – Online store – Featuring award winning ONA Coffee Finca Deborah

Cafe Culture International are pleased to announce the launch of #GetRoasted coffees. This new addition to CafeCulture.com will feature award winning and outstanding coffees from the Pentair Everpure Golden Bean Coffee Roaster...
by Cafe Culture Mag
 

 
 

Justin Metcalf explains how to keep your cold brew safe

Whether its microbial or pathogen you need to know what this all means to the safety of your cold brew. The sources of microbial contamination can be your water, the containers you are using, your equipment that you’re br...
by Cafe Culture Mag
 

 

 

Cultured Products – Nuvia – A natural sugar replacement

Nuvia Sweetener is a sugar replacement created with the extract of the naturally sweet stevia plant. We source pure, high-quality stevia which has a clean, sugar-like taste. Our delicious, signature sweetener has been specifica...
by Cafe Culture Mag
 

 
 

SUSHI SUSHI SERVES UP AT AUSTRALIAN OPEN

Leading Japanese food retailer, Sushi Sushi has today (11 Jan) announced it will again be available for players, media and tennis fans to enjoy at Australian Open 2018. For the third year in a row, Melbourne’s favourite sushi...
by Cafe Culture Mag
 

 
 

Pimpin’ Profiles with Anne Cooper

So. you’ve read the books, the websites, tried to follow the information & example profiles presented, & you still can’t produce the results you’re after! Having the awesome opportunity to regularly visit roasters...
by Cafe Culture Mag
 

 

 

Cultured Product: Uniwell4Cafes

Uniwell 4 Cafes Uniwell POS Australia has been providing high quality, purpose built Point of Sale terminals to Australian hospitality venues for over 15 years. The Uniwell4Cafés system combines the latest compact ePOS technol...
by Cafe Culture Mag
 

 
 
Di Bella

A Glamorous Di Bella Farewell

Café Culture International had the pleasure to attend the farewell of Di Bella Coffee creators Phillip and Gianna Di Bella in Brisbane in November this year. The night was a magnificent display of emotions and gratitude combin...
by Cafe Culture Mag
 

 
 

Cultured Product: Bondi Chai

Bondi Chai… Bondi Chai, Australia’s most awarded chai latte, cuts through the frustrating “chai haze” for cafe owners and chai drinkers alike. It’s quick and easy to prepare and its award-winning taste and tex...
by Cafe Culture Mag
 

 

 

China Cafe Study Tour 2018

Attend the #1 Largest China Cafe Expo Over 6 halls of business and competitions Cafe Culture International and Cafe Culture China present: The Expanding Chinese Cafe Market Study Tour Shanghai Hotelex Coffee Expo Where: Shangha...
by Cafe Culture Mag
 

 
 

Issue 47 now online

Cafe Culture Issue #47 Featuring: • The Pentair Everpure Golden Bean wrap up • Product Showcase • Global industry trends • Origin Stories We know our online flipbook is great, but if you prefer a hardcopy in your hand t...
by Cafe Culture Mag
 

 
 

Issue 46

Cafe Culture Issue #46 Featuring: • Australian Cafe Supplier Directory • On the plate recipes • Coffee Origins • Cafés abroad  
by Cafe Culture Mag
 

 

 

GIVE YOUR MENU A MAKEOVER AND GET MORE ATTENTION

Capturing the attention of restaurant-goers is difficult in a crowded market, but keeping that attention and building a loyal customer base is even more of a challenge. We spared five minutes with founder of online hospitality ...
by Cafe Culture Mag
 

 
 

5 HACKS TO CREATE THE BEST BAR TEAM YOU’VE EVER HAD

Sometimes, you walk into other people’s venues and think: how are their staff so well behaved? Why is the place so clean? What are their secrets? Managing a bar isn’t easy. Among juggling stock, budgets, customers a...
by Cafe Culture Mag
 

 
 

TRENDING CAFES Brisbane & Beyond

Ever been desperate for a good coffee and didn’t know where to go? As a newbie in town or a local who’s in an unfamiliar ‘burb, this can be a serious problem, if you’re the slightest bit fussy about your coffee. Your pr...
by Cafe Culture Mag
 

 

 

Freezoccino – The Trendiest Summer Drinks.

Ready to take advantage of Australian Summer? Here’s the truism- as the outdoor temperature rises, the temperature of what’s in your coffee cup must fall. A flat white at 3.30 pm when the temperature peaks at 35 deg. C ...
by Cafe Culture Mag
 

 
 

The perfect condiment for your café

Caramelised Balsamic Vinegar Family owned condiment manufacturer – The Food Company, have recently released a 100% Australian Premium Caramelised Balsamic Vinegar to the foodservice market. Using Dark Balsamic Vinegar sou...
by Cafe Culture Mag
 

 
 

Red Roasters – Cafe Review

How refreshing is it to see an amazing cafe when you are travelling that reminds you of back home. Great coffee, amazing food and smart on trend design and a slick fit out. We did not hesitate to enter this vibrant Brighton caf...
by Cafe Culture Mag
 

 

 

Freezoccino – Keeping up your Summer Coffee sales.

Here’s the truism about the Australian Summer – as the outdoor temperature rises, the temperature of what’s in your coffee cup must fall. A flat white at 3.30 pm when the temperature peaks at 35 deg. C doesn’t e...
by Cafe Culture Mag
 

 
 

Changes are coming to GST

Make sure your business is ready from 1 July 2018… From 1 July 2018, the goods and services tax (GST) will apply to retail sales of low value physical goods ($1000 or less) that have been imported to Australia and sold to con...
by Cafe Culture Mag
 

 
 

Water – the mother of tea

I came across a beautiful quote while visiting The China National Tea Museum which is located on the Jilong Mountain in Hangzhou. “Water is the mother of tea, the teapot is its father, and fire the teacher”. Sometimes the r...
by Cafe Culture Mag
 

 

 

Stoddart – Functional Storage Solutions

Simply Stainless is the world’s leading range of quality modular stainless steel sinks, tables, benches and stainless steel shelving which covers a whole spectrum of industries – from commercial kitchens and laundries for h...
by Cafe Culture Mag
 

 
 

Free online courses to help Australians boost their digital skills

Is there someone in your business who’d like to get better at using computers and technology? Tell them about Be Connected! Be Connected is a new program to help all Australians increase their skills and confidence with digit...
by Cafe Culture Mag
 

 
 

Bare Witness – Cafe Review

Do yourself a favour and check out this new #nicespace located across the bay from the Sydney Olympic precinct. Barista & Cupping champion Franki Shi and John Suh have teamed up to launch this outstanding full service cafe ...
by Cafe Culture Mag
 

 

 

7 practical tips to help you save water and money in your business

Every drop counts – it’s time to be water wise. Most Australian businesses use water in some form or another—from a Melbourne café washing dishes in the kitchen to a farmer in rural NSW watering their crops. But with wat...
by Cafe Culture Mag
 

 
 

Super Matcha Green Teas – Add health to your menu

Enjoy our exiting new range of four super-healthy Matcha Green tea combinations. Original Organic Matcha Blueberry Matcha Turmeric & Ginger Matcha Vanilla Matcha. Made with the finest shade grown green tea leaves, handpicke...
by Cafe Culture Mag
 

 
 

The 2017 Pentair® Everpure® Golden Bean Competition Champions

That’s a Wrap Last week the coffee Industry judged and awarded Australia’s and New Zealand’s best coffee roasting business at the 12th annual Pentair Everpure Golden Bean Roaster’s Competition and Conference. The co...
by Cafe Culture Mag
 

 

 

A chapter from Adore Estate

Above being able to share our blends with more and more people, the café sites we roast coffee for always seem to have a great story to tell, from the time they approach us before opening, to when they come to us and to say th...
by Cafe Culture Mag
 

 
 

Cappuccine introduces Smartfruit – 100% Real Fruit Purees Smartfruit Mellow Mango + Immunity

Cappuccine Australia would like to introduce you to the Smartfruit™ range of all-natural real fruit purees. Brand new and one of a kind, Smartfruit™ mixes were uniquely formulated to perfectly capture the authentic taste of...
by Cafe Culture Mag
 

 
 

An Outside View of Cafe World

I am still an engineer but if any of you have read my recent article about Melbourne in Lichfield my wife has thrown me into the weird and wonderful world of coffee. Most is positive but I am also hoping to use my own percepti...
by Cafe Culture Mag
 

 

 

The 2017 Pentair® Everpure® Golden Bean Competition Begins!

PREPARE TO GET ROASTED Excitement is brewing in Port Macquarie as the Golden Bean Team finalise arrangements for what is going to be an epic week of judging coffee at this year’s Pentair® Everpure® Golden Bean Roasters Comp...
by Cafe Culture Mag
 

 
 

Lucky Breezes Through The Grounds

Grand Breezey Masters Final – Press Release November 15 – 2018 There was a strong Breeze in the air in Sydney on Tuesday evening as the Coffee community zoned in to the latte art action at Australia’s best café conce...
by Cafe Culture Mag
 

 
 

Bar Biscotti – Cafe Review

In Sydney, with a new coffee shop popping up on every corner, it’s a delight to walk into one that gets it right. As soon as I walked into Bar Biscotti, I knew I was in for a treat. With a country kitchen interior complemente...
by Cafe Culture Mag
 

 

 

The Joe Frex Technic Calibrated Coffee Tamper

A coffee tamper is used to compress the coffee grounds into the portafilter basket. To effectively tamp coffee, it is important the coffee is evenly distributed across the basket – this will assist in executing a level ta...
by Cafe Culture Mag
 

 
 

Did you know that registering your business or purchasing a domain name is not the same as trade marking it?

Build your business, protect your brand It’s a common misconception that registering your business or purchasing a domain name is the same as a trade mark. It’s not! To make things a little clearer, we’ve collaborated wit...
by Cafe Culture Mag
 

 
 

Cafe Pulse – Key Insights and Cafe trends – Soon to be available

This is the ultimate Café Industry “Out Of Home” OOH Australian Café market report that will greatly assist you to better understand the important growth factors that shape this vital expanding café industry.  Ideal for...
by Cafe Culture Mag
 

 




ad