Advertisement



News

December 20, 2017

GIVE YOUR MENU A MAKEOVER AND GET MORE ATTENTION

Capturing the attention of restaurant-goers is difficult in a crowded market, but keeping that attention and building a loyal customer base is even more of a challenge.

We spared five minutes with founder of online hospitality support hub Profitable Hospitality Ken Burgin, who stressed that restaurant owners often overthink the changes they need to make to inspire loyalty and attract new customers.

“While you shouldn’t be afraid of spending money on new items at your venue, there are a few easy marketing tricks that can attract customers just as well for a fraction of the price,” Mr Burgin said.

“For example, take a look at the menu – it’s what lures people in, keeps them interested, and markets your business to would-be customers.

“If you are willing to put in a little bit of effort, you will be amazed at what a refreshed menu will do for your venue.”

To show you just how simple some of these changes can be, Ken has shared five easy tips that will help transform your menu:

  1. Separate the luxury from the standard

This theory works on every venue from a takeaway fish and chip shop to an upmarket CBD bar: always have a ‘fancy’ section to your menu. People love to know that there is a luxe option to take if they wish to – maybe they’re showing off in front of a date or are in the mood to spoil themselves.

Separate these high-end items under a new category and raise the prices. If you are a cafe, for example, keep your ‘Gourmet Italian Paninis’ separated from your standard sandwiches. Or, if you are a local pub owner, have your ‘Favourites’ menu and then ‘Specials’. Don’t be afraid to point out that this section is something fancy – that’s what some customers will be seeking out!

  1. Highlight the popular items

When arranging your menu, don’t be shy about giving your highest gross profit items a prominent position. It is good business to drive your customer’s attention towards menu items that will cost you little to make, but will make you a great profit due to mark-ups.

You can split these out from the rest of your menu by highlighting them in a different font, a pull-out box or even in a separate list such as ‘House Specials’. If nothing else, make sure they feature at the top of your menu.

  1. Review your language

Do you describe your food on the menu? If you do, how does it sound? Be liberal with adjectives that will get your customer’s imagination running. Instead of describing a simple margarita pizza as ‘mozzarella, tomato, and basil’, why not try – “Melted buffalo mozzarella on a hand-spun crispy pizza base, spread with rich Italian tomato sauce and topped with fresh basil.”

Using descriptive language is going to make your customer emotionally involved with the dish and also feel more confident in their choice. A menu item that’s confusing to understand is not going to do well – people don’t like to look stupid when asking what an ingredient is.

  1. Add photography

In the age of smartphone ordering apps like Uber Eats and Foodora, millennials are becoming more and more used to seeing their food before they order it. Invest in a good food photographer to come out and take some pictures of your hero dishes.

It will give your customer a better idea of serving size and meal type – you’ll have less disappointed customers and less leftover food as people can order accurately. Besides, great food photography really gets a stomach rumbling! You will use this imagery a million times over across your social media marketing, so don’t be shy to outlay the cash.

  1. Create meal deals

Look at what menu items might lend themselves to a meal deal. If you often have a lunch rush, why not advertise at the top of your menu a selection of specially-priced lunchtime meals that include a side and a drink? Or, if you are a family takeaway venue, put together five or six different take-home packs.

The best thing about meal deals is that it only needs to be a little bit cheaper ($1 or so) than if they bought all the items separately, and a great way to upsell. People always feel as though they are getting a great deal if it’s advertised as such!

 

To visit Profitable Hospitality, head over to www.profitablehospitality.com.au today.


 

 

About Silver Chef Group

Silver Chef Limited (ASX:SIV) delivers equipment funding solutions that help small businesses reach their full potential. We have helped Australian small businesses create their own success stories for over 30 years. By wisely investing in the passions and potential of our customers, our Company’s proven success is a result of their success. We have consistently delivered strong growth in profits through a sound business model and focused management. We are proven excellent risk managers both for Silver Chef Group and for our clients, small businesses.

 





MPM Advertisment
 
 

 

Calling all baristas: share your opinions to win $1,000

Almond Breeze Barista Blend has launched the biggest ever research project into Australia’s buzzing barista and café scene and are looking for talented baristas from across the country to help them dig deeper by filling ...
by Cafe Culture Mag
 

 
 

$16 for a cup of coffee – Sasa Sestic explains why “it’s totally worth it”

Check out this article featured on news.com.au today, which has World Barista Champion, Sasa Sestic, explaining the reasoning behind serving coffee at $16 a cup. “THERE’S a new Sydney cafe selling its top tier coffees f...
by Cafe Culture Mag
 

 
 

Cafe Review – Queen of Leads

Queen of Leeds 114 Oxford Street Leederville, WA This May 2018 the team behind Felix and Co. Specialty Coffee opened a sister café in Leederville called “Queen of Leeds”. Felix & Co.’s long-time Manager Anisa Hirte h...
by Cafe Culture Mag
 

 

 

What is PR?

Recently on an interstate trip I was reading Virgin’s inflight magazine and came across an interesting article on the benefits of public relations in our new business world. It inspired me to seek out its author – PR an...
by Cafe Culture Mag
 

 
Advertisement
 

Innovative Product – Smartpay

No Eftpos fees. Ka-ching! Want to add a surcharge to your Eftpos transactions but worried about keeping ACCC compliant? Smartpay can help. Their SmartCharge solution automatically calculates an appropriate surcharge for each tr...
by Cafe Culture Mag
 

 

 

Specialty Tea Shines in Melbourne Fine Food Expo

Taking out the title of the nation’s best tea maker during the hotly contested Australian leg of the World Tea Brewers Cup (WTBC), Danny will now travel to Shanghai to compete in the China WTBC finals. The WTBC  – ran for ...
by Cafe Culture Mag
 

 
 

Innovative Products – Halo Wipes

The BEST performing professional wet wipes. Halo Wipes are a new product that take the unique Halo formula and transform it into a hygienic, convenient wet wipe. Designed for on-the-spot and single use cleaning, Halo Wipes wipe...
by Cafe Culture Mag
 

 

 

Meningitis Centre Australia is looking for a café supporter

Meningitis Centre Australia is a not for profit organisation that raises awareness and educates people about meningococcal disease. The Centre is looking for a café supporter Australia wide that can help them generate interest...
by Cafe Culture Mag
 

 
 

JOIN THE ULTIMATE SURFING SET WITH ALMOND BREEZE AND SALLY FITZGIBBONS

The world’s leading almond milk brand, Blue Diamond Almond Breeze, has teamed up with one of Australia’s leading athletes, professional surfer Sally Fitzgibbons, encouraging Australians to live a healthier, happier and more...
by Cafe Culture Mag
 

 
 

Browse and purchase past and current issues of Cafe Culture Magazine

Do you like to have an actual magazine in your hand ? Do you need to keep up to date with the Cafe Industry? Do you have to have something worthy of reading with your morning coffee? We have the answer to all your concerns… P...
by Cafe Culture Mag
 

 




ad