August 2, 2017

Social media for your small business

Tips to create and maintain a strong social media presence

9 tips to improve your social media presence

  1. Know your audience

It’s important to know who your customers are, the better you know your customers the more you will appeal to them on social media.

Questions to consider when getting to know your customers:

  • What is their average age and gender?
  • What is their budget?
  • Where are they located?
  • What aspects of online shopping do they value?
  • Do they buy from competing businesses? If so, why?
  1. Where are your customers hanging out online

Find out which social media platform your customers use and develop a presence there. This will allow you to target specific audiences that may be valuable to your business.

To find out which platforms your customers prefer you could:

  • complete a survey
  • find out where competing businesses have their largest online presence
  • ask your customers in person.
  1. Use a social media management tool

Social media management platforms can make it easier to:

  • post on multiple platforms at once
  • schedule posts in advance when your users will be most active
  • collaborate with your team on social media posts
  • monitor your social media feeds from a single dashboard
  • analyse and generate reports on your social media engagement.
  1. Have the same username for all platforms

Decide what your username will be across all of your social media platforms and your website. Choose something that suits your brand, is memorable and easy to spell.

This allows your customers to quickly and easily find you or follow you on multiple platforms. Remember, this will form part of your online business identity.

  1. Install follow buttons on your website

If your website receives a lot of traffic, maximise the number of followers you have on social media by adding follow buttons on your webpages. This allows your viewers to quickly and easily follow you on social media and keep up-to-date with your business.

  1. Format content for each platform

Use content that is appropriate for the social media platform you’re posting to!

Remember, certain media platforms such as Facebook, Twitter and LinkedIn are better for connecting with people, while platforms such as Snapchat, Instagram and YouTube are more appropriate for sharing media.

  1. Look for cross-promotional opportunities

Engage with other businesses who a similar demographic and seek out opportunities for cross-promotion. By reposting content it shows you care about your online community and as a result their audience may eventually become yours.

  1. Offer exclusive content or products on social media

Give your customers a reason to follow you on social media, one way to do this is to provide exclusive content, products or discounts to your followers.

  1. Be relatable

Keep it simple! When writing content remember that your audience can range from amateurs to experts. Industry jargon should be avoided and if necessary, clearly explained to the reader.

It’s also important to come across as a real person not a machine, add some warmth, personality and occasional humour to your posts and remember, it’s called ‘social’ media for a reason!

Find out more:


Original Article: has a wealth of information for small business owners
© Commonwealth of Australia 2016 – Department of Industry, Innovation and Science

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