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Golden Bean

December 15, 2016

The hard work definitely paid off

Being awarded 2016 Golden Bean Overall Champion is a huge honour for us, and we are still somewhat in shock. This year we spent a lot of time analysing our past results and fine tuning our roasting parameters. The hard work definitely paid off!

I am especially excited for our wholesale customers, who can now leverage off our success at the awards. Being able to promote that the coffee they serve is recognised as Golden Bean award winning presents an incredible point of difference for their business – especially given the competitive landscape of the café industry. The awards we have won also reaffirms our dedication to sourcing and roasting consistently high quality coffee for our customers.

We have always been guided by a simple yet clear vision – to deliver the Ultimate Coffee Experience. The unwavering passion to deliver this vision is what transformed us from humble beginnings as a small scale roasting operation into the customer focused business we are known as today.

I first founded the company in 2002, starting out in a small warehouse in the suburbs of Brisbane. Di Bella Coffee’s initial success came from regularly attending farmers’ markets. I would sell our hand roasted coffee from a mobile coffee cart and discerning locals were always impressed with its quality and flavour, and before long we had gained a loyal following.

Since those early days we’ve expanded significantly and now have operations in Sydney, Melbourne, Perth, Adelaide, China, India, New Zealand and the USA. We proudly supply over 1,200 cafés and restaurants with our freshly roasted coffee and also have a strong online presence with our e-store. The heart and soul of what we stand for hasn’t changed over the years though – consistently providing outstanding service and freshly roasted specialty grade coffee.

The core of our customer service model has always been our “it’s not just a bag of beans” philosophy. We don’t want to be seen as just a supplier to our wholesale customers; we partner with our customers to help them make more money in their business.

We do this by providing our customers with as many support tools as possible, from technical support to marketing services to business consulting to coffee training. Everything we offer helps them make sales or savings in their business to improve their bottom line.

We also give our customers freedom of choice by not locking them into contracts. In doing so, we know our customers are with us because we are their coffee company of choice, not because they are contractually tied to us.

A key part of our commitment to the Ultimate Coffee Experience is our Crop to Cup green bean buying program. Crop to Cup is dedicated to sourcing specialty grade raw coffee through direct trade relationships with producers. We travel to coffee growing communities all over the world and work alongside farmers and communities who share our goals of sustainability, development and quality assurance.

I’m very proud that through our success at the Golden Bean awards, we are able to showcase the hard work of the coffee farmers we source from as well as of course the amazing skills of our roasting team.

As always, entering this year’s competition has been an incredible journey and I’d like to thank everyone at Di Bella Coffee, our customers and our suppliers for making it all possible. We can’t wait to do it all again next year; bring on Golden Bean 2017!

dibellacoffee.com

 





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