May 5, 2017

The Journey of a Coffee Drinker

By Kevin Chilvers

I first met Cafe Culture Magazine Publisher Sean Edwards at Toby’s Estate, Chippendale. I was a relative newby to the cafe industry and ordered a cappuccino – Sean ordered a piccolo latte – I’d never heard of a piccolo latte at the time. It sounded a little bit special. I don’t think I’ve had a cappuccino since that day. Fifteen years on, I can now proudly boast that I am a piccolo and filter coffee lover. It took many years of palate development and adjustment to arrive at this point and to really appreciate what I’m drinking.

As coffee professionals, we are the leaders, which puts us in a position where we are also the trend setters and tasting coffee in ways which is well beyond what is currently mainstream. I see that many baristas chastise consumers for their coffee choices … However, understanding where the consumer is at on their coffee journey will enable the barista to guide the consumer and to not put up a road block, stalling the journey or potentially just sending them to frequent another café.

“I want a 12 oz latte with three sugars served at 75 degrees.”

Don’t chastise the 12 oz latte consumer who puts three sugars in each cup; don’t tell the soy consumer to have it black. Think more about what other options the consumer may appreciate at this stage on their coffee journey. The reward is fantastic for all involved.

Once the consumer starts to appreciate drinking piccolo style coffees, they are really tasting the coffee … It’s the equivalent of a menu explosion, and it’s time to start offering the full gamut of black coffees, including single origin tastings and dabbling in various brews, including long blacks, filter, espresso and cold drip.

Work with the consumer on a pace that works for them, and avoid stalling the coffee journey. When you feel they are ready to progress, be forward by offering your suggested brew. Maybe offer a taster of a cold drip or batch brew to complement the piccolo.

What is a piccolo latte:
• A small latte
• 4 oz coffee beverage
• Piccolo latte drinkers are serious coffee drinkers

No point giving an espresso to the 12 oz latte consumer, but once you’ve worked with the consumer enough and they are drinking piccolos, they’re coffee consumers.

As a business owner, this is where you need to make the choice:
• Do you offer everything that any customer who walks in the door wants or
• Do you take a stance that you only serve your coffees in set formats

I’ll leave that decision to you, as there is merit in both. In one way you open up your business to a larger target market and on the other hand, you restrict but focus on delivering the cellar door coffee experience.

Listen to your customers, excel in what you offer them, and work together in narrowing the gap between what you and your customers are drinking.

MPM Advertisment


The 2018 Grand Breezey Master

Sydney, Australia, 15 November 2018:   The wait is over. After a full year of tightly fought heats stretching across the globe, we brought the best baristas we could find together in one of the world’s best cafes, The Gr...
by Cafe Culture Mag


Fun food fact: The not so nice connection between beavers and artificial vanilla….

Artificial Vanilla Flavoring   Be cautious next time you bake or buy something vanilla-flavored because artificial vanilla has castoreum, which is a product that comes from a gland in a beaver’s butt. Source: https://www...
by Cafe Culture Mag


Good luck to our Aussies at the Brazil World Coffee Championships!

Congratulations and good wishes are in order for our Aussies participating in events at the 2018 Brazil World Coffee Championships. “Never before have I seen so many Australian competitors dominating at this level in the ...
by Cafe Culture Mag



Fun Fact: Chewing coffee beans can help eliminate bad breath

Been overdoing it on the garlic and needing to rid yourself of the smell on your breath? Those of you who choose to chew on some gum or even some extra strong mints are doing it wrong as the answer apparently lies in the coffee...
by Cafe Culture Mag


Law changes for business in 2018

Stay up-to-date with law changes that might affect your business… Last updated: 7 November 2018 Single Touch Payroll – Small and micro employers If you employ 19 or less employees, you can choose start reporting through the...
by Cafe Culture Mag



Top Baristas Descend on Sydney for Global Latte Art Grand Final

Sydney, Australia, 7 November 2018: Concluding months of challenging global heats, the long-awaited Almond Breeze Breezey Masters Grand Final will take place on Tuesday, 13th November from 6pm-8pm at The Grounds of Alexandria i...
by Cafe Culture Mag


GBANZ 2018 – Amazing line-up of conference speakers from all over the globe

We are a few weeks away from our biggest event of the year – the Pentair Everpure Golden Bean Roasters Conference and Competition, which again will be held in Port Macquarie starting the 21st to the 24th of November. We h...
by Cafe Culture Mag



First in the world to install the Nexus One coffee machine

MEDIA RELEASE Extraction Artisan Coffee in Logan City, Queensland, has become the first café in the world to install a cutting edge new Nexus One coffee machine, which revolutionise the coffee experience for barista and consum...
by Cafe Culture Mag


Cafe Culture Digital Issue 8 – OUT NOW

Latest news, trends, products and reviews – every month.     THIS MONTH FEATURES: – Green Bean Zone: A Unique Opportunity – How to create a happier workplace – The Who, What, Where behind Calif...
by Cafe Culture Mag

by Cafe Culture Mag