Advertisement



Industry

June 9, 2012

A Bitesize Story

The real Bite Size story was born in a café in Europe … Any cafÉ in Europe, actually. Greece, Italy, Spain … the place is interchangeable, because what it’s really about is the European culture of hospitality, where a customer is treated as a guest entering your home. You want them to feel welcome, to feel comfortable, to return without hesitation. So you treat them to something special, something they didn’t ask for, just for the sake of giving.

 Sometimes it’s a shot of grappa or maybe a petit four, other times fresh fruit, depending on whether you have a café or a restaurant. The message however is consistent. I appreciate you and your business.  In Greek we call this kerasma, which translates to “on the house”, because that’s exactly what it’s about; reminding your customer that they are in your house and you are a good host. 
Being involved in cafés for years and of course, growing up in Europe, we understood the importance of client appreciation. In the last café we were involved in, we served a little chocolate on the side of the coffees. It was not only a nice gesture, but also a point of difference between the surrounding cafés and us. Chocolates were then the ‘in thing’ in the market and pretty much the only option when it came to coffee accompaniment.On one particular day I was sitting down going over the rosters, and I asked one of the wait staff to bring me over my standard piccolo. She was new, and I guess wanting to show me she was efficient, put one of the chocolates on the side of my coffee. I laughed when I saw it. I was so used to drinking my coffee standing, that this was an indulgence for me. In all our years serving chocolates on the side of coffees, it was the very first time that I actually had one on the side of my coffee.[nggallery id=39]

So I tried it, sucking the chocolate until it dissolved in my mouth and then taking a sip of my piccolo. I was expecting the rich flavour to flood my taste buds, like it usually did, but I was amazed to find that the coffee actually tasted bitter and nothing like what it should taste like. I couldn’t understand why. Our baristas were good, specially selected to be the best at what they do, and we knew it wasn’t them. Our coffee brand hadn’t changed, because we were drinking it every day and it tasted just as creamy and rich as ever. We checked the milk, the machine, everything and could not understand why this particular coffee tasted bitter. Eventually it dawned on me that there was still one variable left to consider: the chocolate.

So naturally, the management then tried it for themselves. We each took a sip of our respective coffees, made exactly the way we each loved them: sugar, no sugar, strong, weak, milk, no milk, and then we had a bite of our chocolates.

And then of course, another sip.

All I remember was looking around at my partners and seeing a blank look on their faces. Nino, one of the baristas, broke the silence with two words in his thick Italian accent: “That’s ‘orrible”. We all burst out laughing.

Coffee and chocolate was a terrible combination. The coffee after the chocolate tasted burnt and dull, definitely not as full bodied as the first sip. Who would have thought, when mochas taste so sweet? The espresso and the deep chocolate flavour actually worked against each other when isolated, as if they were fighting for the attention of your palate. We just couldn’t believe it. After years of serving chocolates on the side of the coffees, we had never stopped to actually try what we were serving!

We went back to the drawing board as they say, but there was nothing on the market that fit the size, taste and price requirements that we had. The problem was that we didn’t want to lose the relationships we had built with our customers over this time, nor did we want to give up on a concept we knew was working and would potentially work even better when we found the right kerasma. We had little choice, but to begin baking our own coffee accompaniments.

Luckily for me, my business partners in the café were my mother and my aunty. Trained from a young age in the art of baking, they didn’t waste much time before applying years of home schooling to developing our new coffee accompaniment. It took months and many trials of biscuits to perfect it, but we eventually developed our own Bite Size Coffee Treat to serve to our clients. It was a crispy almond shortbread made by hand and baked in my aunty’s own kitchen. It was their mother’s recipe, made the same way it had been for generations, but Bite Size.

This time we made sure we had a taste with coffee, before we started feeding it to our customers. The results were unanimous. No one could stop at one. Our coffee sales were hitting the roof, and we were doing week after week record trade.

People were ordering coffees and asking for their biscuits – a lot of regulars even opting to get a second coffee, when for years they would only ever have one. Our cake sales also increased; it seemed that people didn’t realise they wanted something sweet until they had a tiny taste. We became known as the café that gave you something when you ordered coffee and overall, our customers were very happy.

After 18 months of serving these home-made accompaniments to our clients and seeing the café go from 18 kilos a week to 32 kilos a week, we decided to sell. But in that time, a shift had finally occurred in Australia. It might have been in a handful of cafés, but it affected thousands of customers, whose expectations of their dining or drinking experience had been altered in a way that could never be undone.

They now understood the concept of value adding to a café experience: of being thanked at the owner’s expense for merely choosing us rather than our competitor; of being welcomed into our place, in the hope it will become your place.

It was a wake up call even to us, who already appreciated the idea of bringing this European trend to Australia. The success of the concept had made us realise that hospitality was an industry no different to any other, where people appreciated an incentive to pick one brand over another. Our customers were no longer just the people on table 2, but educated consumers, who were making informed decisions on where they would eat and/or drink based on what they got in return.

Atmosphere. Relationship. Value.

Traditional concepts of service, quality and reliability were proving to only get cafés or restaurants so far in our saturated hospitality market. If our experience taught us anything, it was that it’s the small things you do in business that make all the difference.

After we sold the café, my mother, aunty and I decided to go into business together again, but this time not in the café business … in the coffee accompaniment business. We actually wanted to help other café owners create a point of difference in their business just like we did. So in June 2006, we registered Bite Size Coffee Treats Pty Ltd. We started baking out of my aunty’s kitchen, with just two clients. Today, the business produces over 7.5 million biscuits a year, employs 12 full-time staff, services over 350 clients Australia wide and has won 13 Royal Fine Food Awards for best accompaniments in the country, including Champion Biscuit 2012.

The most prestigious award, however, came only a few weeks ago, when we were awarded the “Award of Outstanding Excellence”. This award is the highest accolade given out by the Royal Agriculture Society of NSW and to be eligible you must have already won a Gold and Champion medal in your chosen field. The “Award of Outstanding Excellence” is rarely given out; in fact, there have only ever been 3 other companies in the history of this award to win such a prize since its inception nearly 20 years ago – none of them, however, in the field of biscuits.

This special award is summarised in the following way: “It is awarded to a product considered by all judges to be of Outstanding Quality, well above in superiority than all others. The judges must in their professional opinion believe that this product can’t be altered or perfected any more than what it currently is”. We can now comfortably say our products have been tried and tested and found to be “the perfect coffee accompaniment” – not just by us, but by clients, customers and now by judges alike.

But the truth is that despite all the awards, the success, the fact that people now know our name, the biggest satisfaction still comes from being told that your product has helped someone improve their business. The smile on the face of a business owner as you watch them take their dreams and mould them into real places – that is my favourite part. Knowing that we assisted in creating those dreams, in increasing their coffee sales, in making them stand out against their competitors, it’s a pretty nice feeling.

Business owners in Europe had it right all along. Bring them into your home. Show them your hospitality, because that’s what this industry is all about.





MPM Advertisment
 
 

 

Smartpay

p: 1800 959 680 e: sales@smartpay.com.au w: www.smartpay.com.au f: @SmartpayAustralia Smartpay offer simple and secure Eftpos solutions and merchant services, tailored to meet your business needs. Locally owned and operated wit...
by Cafe Culture Mag
 

 
 

The Salad Servers

p: 02 9417 7958 e: info@saladervers.com.au w: www.saladservers.com.au The Salad Servers have been the experts & innovators in providing gourmet salads and meal solutions of unsurpassed quality since 1979. Including salads (...
by Cafe Culture Mag
 

 
 

Purezza

p. 1300 792 673 e: sales@purezza.com.au w: www.purezza.com.au   Purezza is reforming the hospitality industry with a product that offers various benefits from increasing profits to reducing carbon footprint. The Purezza system...
by Cafe Culture Mag
 

 

 

Abrisca Roasters of Coffee

p. (07) 3217 3316 p. (07) 3393 1215 e. sales@abrisca.com e. sales@koffeetek.com w. www.abrisca.com Abrisca Roasters are a family owned and operated Brisbane Roastery who specialise in blending high quality beans from all over t...
by Cafe Culture Mag
 

 
Advertisement
 

Serious Smoothies

1800 260 884 f: @SeriousSmoothiesAuNZ w. www.serioussmoothies.com.au Recognising the demand from foodservice providers for convenient all natural smoothies, Serious Smoothies developed a range of frozen, pre-portioned smoothie ...
by Cafe Culture Mag
 

 

 

Tavalon

p. 1800 241 103 e. wholesale@tavalon.com.au w. www.tavalon.com.au f. @tavalonaus i. #tavalonaus“More than just a beverage to consume, but a story to tell, a memory to share, a moment to revel in” Tavalon specialises...
by Cafe Culture Mag
 

 
 

The Paper Cup Company

p: 0393351528 e: orders@tpccau.com w: www.tpccau.com YouTube Proudly Australian made. Largest range of paper cups. Smallest Minimum Order Quantities. TPCC is a fully Australian family owned company, employing over 25 staff at o...
by Cafe Culture Mag
 

 

 

Blynzz Coffee

p: 0412690478 e: info@blynzzcoffee.com.au w: www.blynzzcoffee.com.au f: @Blynzz-Coffee-Roaster i: #blynzzcoffee Blynzz is a small batch custom coffee roaster who has a proven tracked record of producing coffee of exceptional st...
by Cafe Culture Mag
 

 
 

Nestlé Professional

p. 1800 20 30 50 e. CustomerService.NestleProfessional@au.nestle.com w. www.nestleprofessional.com.au Nestlé Professional is your trusted partner in Foodservice, we deliver high quality branded and customised solutions. Our kn...
by Cafe Culture Mag
 

 
 

Freudenberg Home and Cleaning Solutions

p: 1300669686 e: customerservice@oates.com.au w: www.oates.com.au/home.aspx f: @OatesCleansBest i: #oatescleansbest Freudenberg Home and Cleaning Solutions (FHCS) is a leading international company for branded cleaning products...
by Cafe Culture Mag
 

 

 

Calming the storm in a teacup

A gift of the GABA GABA tea has been around since the 1980s but is only just starting to gain more traction with western tea drinkers for its health properties. Here’s an overview of what it is, by Adeline Teoh. Tea and f...
by Cafe Culture Mag
 

 
 

Feed hungry kids—swap cereal for coffee

One in five Australian kids go to school hungry. Our mission is to change this statistic—one nutritious breakfast at a time. Kids who start their school day hungry are likely to lose more than two hours of essential learning ...
by Cafe Culture Mag
 

 

 

Muffin Break’s Commitment to the War on Waste

Muffin Break, a coffee and bakery franchise, has also made their commitment to reduce their impact in the environment. Kicking off this August, Muffin Break: Partners with Simply Cups to recycle 11 million cups Partners with Re...
by Cafe Culture Mag
 

 
 

How Improved Efficiency Translates into Increased Profit for Your Café

There is little doubt that in the current challenging economic climate, every dollar counts in the pursuit of business success. This is particularly the case in the hospitality sector. The money that small businesses such as ca...
by Cafe Culture Mag
 

 

 

Tea Drop

p: 0393832300 e: sales@teadrop.com.au w: www.teadrop.com.au f: @TeaDropTea i: #teadroptea We are a specialist tea house that has been brewing and creating blends by sourcing leaves harvested from around the world since our ince...
by Cafe Culture Mag
 

 
 

Cafe Culture Digital Issue 6 – Now available

Latest news, trends, products and reviews – every month.       THIS MONTH FEATURES: – The Grounds discuss setting up your coffee for success – Puqpress pre-launch limited offer – Uniwell&#...
by Cafe Culture Mag
 

 
 
by Cafe Culture Mag
 

 

 

Minas Hill Coffee

p: 03 9378 80 90  0402083237 e: marcelo@minashill.com.au w: http://www.minashill.com.au f: @minashillcoffee i: #minas_hill_coffee Passion and commitment, transparency and sustainability. Minas Hill Coffee is a Brazilian green ...
by Cafe Culture Mag
 

 
 

How to Create an Effective Customer Loyalty Program for your Café

Customer loyalty has long been the ‘holy grail’ of hospitality. The old saying is true – it really is easier to keep a customer than to find a new one. And for years, café operators have striven to unlock the potential o...
by Cafe Culture Mag
 

 
 

THE COFFEE CLUB FURTHER REWARDS COFFEE DRINKERS FOR TAKING A STAND AGAINST WASTE

The Coffee Club has this week announced a nationwide franchisee commitment to offer a 50-cent discount on hot beverage purchases when customers bring their own re-usable cups into The Coffee Club. The discount, offered in all T...
by Cafe Culture Mag
 

 

 

Milkadamia responds to FDA crackdown on ‘milk’ term for plant products

‘Moo is Moot’ but macadamia milk producer prepared for crackdown Even the nut-based milk market is getting crowded with at least a handful of nut options available for consumers: almond — the nut market leader, ha...
by Cafe Culture Mag
 

 
 

THE WTBC CHAMPIONSHIPS RETURN TO FINE FOOD AUSTRALIA

This will be the third year the WTBC (World Tea Brewers Championship) takes center stage at Fine food Australia, where the best tea-ristas will come together and compete over 2 days to vie for the 2018 Australian WTBC Champions...
by Cafe Culture Mag
 

 
 

Bygreen

p: +61738880566 e: sales@bygreen.com.au w: www.bygreen.com.au f: @bygreen.au i: #bygreen.au Bygreen is a family owned Australian business manufacturing and importing a range of Food Packaging products sold trough distributors a...
by Cafe Culture Mag
 

 

 

Almond Breeze Wants to Make You #Instafamous

Sydney, Australia, 19 July 2018: Almond Breeze, the world’s leading almond milk brand, is celebrating the mouth-watering creations made by its social media fans by featuring the tastiest in its new advertising campaign. A min...
by Cafe Culture Mag
 

 
 

5 simple ways to protect your business from scammers this tax time

The end of the financial year isn’t just a busy time for businesses – it’s also a prime time for cybercriminals who try to steal your information and money. It’s a good time to stop and remind your employees of the ...
by Cafe Culture Mag
 

 
 

Givex

p: 61 7 5322 5360 e: sean.brandon@givex.com w: www.givex.com f: @GivexCorporation Givex offers omnichannel POS, gift card, loyalty and stored value ticketing solutions which drive sales for our clients, help them better underst...
by Cafe Culture Mag
 

 

 

Honest to Goodness

p: 02 8310 1800 e: info@goodness.com.au w: www.goodness.com.au f: @organicfoodsydney i: #teamgoodness Honest to Goodness is a leading Australian supplier of certified organic wholefoods & natural products. Our extensive ran...
by Cafe Culture Mag
 

 
 

Skip

p: 1800 001 852 e: support@skip.com.au w: www.skip.com.au/venues f: @SkipApp i: #skipapp Skip – the smarter way to offer online pre-order, cashless payment and loyalty. Skip is the app that allows customers to skip the qu...
by Cafe Culture Mag
 

 
 

Introductory Espresso Machine Technician Course – July 25-26

Do you have a handy team member in your coffee business that is repairing your espresso equipment but needs some assistance in understanding the technical side of being a coffee technician? This two-day course is designed for n...
by Cafe Culture Mag
 

 

 

Sanremo Australia

p: 02 9898 2200 e: info@sanremoaustralia.com.au w: http://www.sanremoaustralia.com.au f: @SanremoCoffeeMachinesAustralia i: @sanremoaustralia Sanremo Australia is relatively young company driven by a team of dedicated professio...
by Cafe Culture Mag
 

 
 

REDCAT

p: 1300473322 e: hello@redcat.com.au w: www2.redcat.com.au/cafes f: @RedcatPOS i: #RedcatPOS Hospitality software, by hospitality people, for your hospitality business. Redcat provides a locally developed and supported, integra...
by Cafe Culture Mag
 

 
 

Golden Bean pioneering the competition space

It was just over ten years ago that I had a vision as to how we could showcase the hidden heroes of the coffee world. The Coffee Roaster was the little gem working at the back end of the business, developing the product that ma...
by Cafe Culture Mag
 

 

 

KEVIN BACON’S RETIRING!

It’s been a roller coaster and wonderful ride with Kev, who’s been a star of The Grounds for over 5 years now and we’d like to honour the big guy with 7 Weeks of Kevin – a celebration of all he’s given to The Grounds ...
by Cafe Culture Mag
 

 
 

The Health Nutt

t: 1300 557848 e: info@thehealthnutt.com.au w: thehealthnutt.com.au f: @thehealthnutt1 i: #thehealthnutt The famous Protein Balls, Raw Slices and What The Fudge by The Health Nutt – Sydney’s leading cafe supplier for ra...
by Cafe Culture Mag
 

 
 

Coffee drinkers may live longer

For people who love a morning cup of coffee, and a few more cups throughout the day, there is good news. Coffee drinkers may live longer, according to a new study published in the Journal of the American Medical Association (JA...
by Cafe Culture Mag
 

 

 

New minimum wage takes effect

The Fair Work Ombudsman is calling on businesses to check the new minimum pay rates that apply ahead of a new national minimum wage coming into effect from the first pay period on or after Sunday, 1 July 2018. From this date, t...
by Cafe Culture Mag
 

 
 

Registering a business just got easier

Use the Business Registration Service to help you get your business up and running.     Are you looking at registering a business? The Business Registration Service makes it easy to apply for key business and tax regi...
by Cafe Culture Mag
 

 
 

Cafe Culture Digital Issue 5 – Now available

Latest news, trends, products and reviews – every month.       THIS MONTHS FEATURES: – The Grounds discuss the value of baristas – Mixing with the best – with Alchemy – Uniwell’...
by Cafe Culture Mag
 

 

 
by Cafe Culture Mag
 

 
 

NEW APP GIVES FARMERS REAL-TIME GRAIN OF TRUTH

For the first time, Australian farmers can forecast grain yield at the touch of a button, thanks to a new smart phone app developed by Australia’s national science agency, CSIRO. The innovation, known as ‘Graincast&...
by Cafe Culture Mag
 

 
 

DINING A TOP PRIORITY FOR DOMESTIC TOURISTS

Data from the most recent National Visitor Survey (NVS) released today has shown an increase in domestic tourists’ overnight spend on restaurant and takeaway meals, both in terms of the dollar amount and as a proportion of ov...
by Cafe Culture Mag
 

 

 

Don’t pay for government grant information

Watch out for government grant scams… Last updated: 27 June 2018 Are you looking for a government grant to help fund your business? Don’t get caught out by scams and paying for access to government grant information. Go...
by Cafe Culture Mag
 

 
 

Buhler

p: +61 (0) 3 9872 7900 e: buhler.melbourne@buhlergroup.com w: www.buhlergroup.com f: www.facebook.com/buhlergroup Bühler is setting worldwide standards in the production of coffee machinery. Product quality, process efficiency...
by Cafe Culture Mag
 

 
 

Harney Teas

t: 03 9099 0293 e: Info@Harneyteas.com.au w: www.harneyteas.com.au/ f: @harneyandsonsaustralasia/ i: #harneyandsons_australasia/ Harney and Sons luxury tea have a wide range of wholesale products that include the traditional to...
by Cafe Culture Mag
 

 

 

Essential Coffee

t. 1300 324 111 e. info@ebg.com.au w. www.essentialcoffee.com.au Essential Coffee provides managed coffee solutions to thousands of businesses across Australia, New Zealand, South East Asia, The Middle East and United Kingdom. ...
by Cafe Culture Mag
 

 
 

Essential Coffee

t. 1300 324 111 e. info@ebg.com.au w. www.essentialcoffee.com.au Essential Coffee provides managed coffee solutions to thousands of businesses across Australia, New Zealand, South East Asia, The Middle East and United Kingdom. ...
by Cafe Culture Mag
 

 
 

Milkadamia – macadamia milk:

w. www.milkadamia.com.au e. enquiries@milkadamia.com.au f. facebook.com/milkadamiaau i. Insta – @milkadamiaau Milkadamia is a family owned, vertically integrated human sized macadamia endeavour. Because our family grows t...
by Cafe Culture Mag
 

 

 

Assisting students with special behavioural needs.

  Café Culture recently was asked to assist in setting up a practice café at the Naremburn School. This kitchen project is being run by 2016 Master Chef Australia session eight winner, Elena Duggan, and is aimed at assis...
by Cafe Culture Mag
 

 
 

Artisti Coffee Roasters

E: info@artisti.com.au P: 66 53 1182 W: www.artisti.com.au Insta: #artisticoffeeroasters FB: @artisticoffee Address: Unit 3/11 craft Close, Toormina. NSW 2452 Living and breathing coffee with 24/7 good coffee vibes! Yes, of cou...
by Cafe Culture Mag
 

 
 

Start your business off on the right foot!

Don’t start a business in Australia without using business.gov.au’s new Starting a Business Guide!   Thinking of starting a business? Or maybe you’re in the early phases of operating? Setting up your own business is exci...
by Cafe Culture Mag
 

 




ad