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July 4, 2014

Entrepreneurial Intelligence

 The secret to start-up business success

In Australia, 30 per cent all new businesses fail before their first year is finished, leaving many budding entrepreneurs to pose the question: why do some succeed, while others struggle to realise their dream?
The secret to business success is not as complicated as originally thought, says Phillip Di Bella in a new book entitled Entrepreneurial Intelligence, written by marketing and brand strategist Allan Bonsall.
“Entrepreneurial Intelligence is the result of two years of investigation into the formula that makes successful entrepreneurs tick,” Mr Di Bella said. “It is a formula based on my personal business philosophies that saw me succeed with both Di Bella and My Crop to Cup, and it is surprisingly simple. “By developing the formula, Allan and I hope to have articulated those philosophies in a way that is within reach of all budding entrepreneurs and anyone who is taking the next step in developing or expanding their business.”
“While Entrepreneurial Intelligence is not a how-to-guide for being a successful entrepreneur, Phillip and I hope it lights the spark inside the reader to believe that, by applying this simple formula, they can put their minds to achieving start-up business and entrepreneurial success,” Mr Bonsall said.
The book is required reading for any entrepreneur who wants to survive the cut, and prosper.
Entrepreneurial Intelligence is available online at MyDiBellaCoffee.com, Di Bella Coffee retail outlets, all online book sellers and Estee Media’s website. Entrepreneurial Intelligence is also available as an eBook.

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