June 20, 2014

The Edwards

It was a beautiful winter’s morning and my belly was yearning a hearty breakfast to fuel a busy day. I was told about a new clever café that was put together by a few prominent Newcastle businessmen. I thought straight away that a café with a name like Edwards couldn’t be too bad, as I share the same surname. This café’s name came from anthropologist Sir Edward Burnett Tylor, a social observer and renowned author looking at culture and its affects on human behaviour.

A few minutes’ walk from the CBD, and I was taken away by the smart use of design in this old warehouse space now turned into a cool café, restaurant and bar. I have seen plenty of warehouse conversions in my time, but this one was a standout in design and practical layout. It is sometimes hard to merge three business models together, but the team at Edwards did a great job pulling all the hospitality elements together in this old drive through dry cleaning business.

My breakfast choice was a winner – a real winter warmer of savoury mince on sourdough with a big helping of streaky bacon. Other menu items are built around the impressive woodfire oven, and they make smart use of share plates, keeping up with latest dining trends. The coffee experience was great, and I backed up the meal nicely with a well-made piccolo. I was later to find out one of the business partners was Chris Johnson, a seasoned coffee operator who owned successful cafés/roastery Suspension and Good Brother Espresso.

The other curious thing behind this business is that one of the partners is Chris Joannou, formerly of successful Australian band Silverchair; the band that originated in Newcastle and dominated world charts in 2000. Chris has replaced his bass guitar for a group handle and is getting stuck right into the café service. Being a superstar in a previous life has not made Chris unapproachable; the day I visited he was getting down and dirty in the garden. I could sense his excitement as we discussed Newcastle and the café industry in general. Chris’ parents previously ran the dry cleaning business from this site, and the third business partner and interior designer, Tim Leveson, has made use of some of the fixtures, including the old metal drying drums and impressive light fixtures. The beer fonts are also made from bits of the old laundry and look impressive on the concrete bar.

It’s a tribute to Chris and his mates for pulling together this complete hospitality concept and revitalising a tired end of Newcastle. I look forward to revisiting to have a night time experience of sticky ribs, woodfire lamb shoulder and the full selection of craft beers.

The Edwards
148 Parry Street, Newcastle west NSW
(02) 4965 3845
Open: Tue to Sat, 7am – 12am; Sun 7am – 10pm, Mon – closed.


MPM Advertisment


Calling all baristas: share your opinions to win $1,000

Almond Breeze Barista Blend has launched the biggest ever research project into Australia’s buzzing barista and café scene and are looking for talented baristas from across the country to help them dig deeper by filling ...
by Cafe Culture Mag


$16 for a cup of coffee – Sasa Sestic explains why “it’s totally worth it”

Check out this article featured on today, which has World Barista Champion, Sasa Sestic, explaining the reasoning behind serving coffee at $16 a cup. “THERE’S a new Sydney cafe selling its top tier coffees f...
by Cafe Culture Mag


Cafe Review – Queen of Leads

Queen of Leeds 114 Oxford Street Leederville, WA This May 2018 the team behind Felix and Co. Specialty Coffee opened a sister café in Leederville called “Queen of Leeds”. Felix & Co.’s long-time Manager Anisa Hirte h...
by Cafe Culture Mag



What is PR?

Recently on an interstate trip I was reading Virgin’s inflight magazine and came across an interesting article on the benefits of public relations in our new business world. It inspired me to seek out its author – PR an...
by Cafe Culture Mag


Innovative Product – Smartpay

No Eftpos fees. Ka-ching! Want to add a surcharge to your Eftpos transactions but worried about keeping ACCC compliant? Smartpay can help. Their SmartCharge solution automatically calculates an appropriate surcharge for each tr...
by Cafe Culture Mag



Specialty Tea Shines in Melbourne Fine Food Expo

Taking out the title of the nation’s best tea maker during the hotly contested Australian leg of the World Tea Brewers Cup (WTBC), Danny will now travel to Shanghai to compete in the China WTBC finals. The WTBC  – ran for ...
by Cafe Culture Mag


Innovative Products – Halo Wipes

The BEST performing professional wet wipes. Halo Wipes are a new product that take the unique Halo formula and transform it into a hygienic, convenient wet wipe. Designed for on-the-spot and single use cleaning, Halo Wipes wipe...
by Cafe Culture Mag



Meningitis Centre Australia is looking for a café supporter

Meningitis Centre Australia is a not for profit organisation that raises awareness and educates people about meningococcal disease. The Centre is looking for a café supporter Australia wide that can help them generate interest...
by Cafe Culture Mag



The world’s leading almond milk brand, Blue Diamond Almond Breeze, has teamed up with one of Australia’s leading athletes, professional surfer Sally Fitzgibbons, encouraging Australians to live a healthier, happier and more...
by Cafe Culture Mag


Browse and purchase past and current issues of Cafe Culture Magazine

Do you like to have an actual magazine in your hand ? Do you need to keep up to date with the Cafe Industry? Do you have to have something worthy of reading with your morning coffee? We have the answer to all your concerns… P...
by Cafe Culture Mag