November 30, 2012

The Fast Lane

15 Bultje Street, Dubbo and 37 Cobbora Road, Dubbo   0418 553 332

I recently had the opportunity to visit a cool new business concept in the prosperous rural town of Dubbo, in western NSW. The Fast Lane is a concept designed by Paula Anderson, a mum and entrepreneur who saw the opportunity to fuel the busy commuters with well made espresso coffee and travel snacks.

The Fast Lane has developed over the last five years into a professionally run coffee business that is now looking to expand. Paula purchased a coffee roaster and is now producing fresh coffee for the two drive-throughs and not only does she sell coffee “to go” through to businesses, people can also buy fresh coffee for home.

The Fast Lane, with its bright orange branding, has become a habitual routine for many local Dubbo workers who don’t have the time to park and queue in a café in the CBD. The drive through café has a busy business also with its range of iced drinks on the menu, as the summers are very hot in the west, and patrons switch from coffee to cold, refreshing beverages. The business also sells lots of pastries, like pies and sausage rolls, especially in the morning to “Tradies” on their morning tea run. Paula is looking to expand the business into some other regional areas and is fine-tuning the concept now, so she is ready for this pending future growth. The biggest problem at the moment is that the concept is so popular, the team of baristas are being overwhelmed by long lineups of eager motorists. Paula is looking at some clever new ordering technology and smart coffee equipment to overcome this “good problem to have”. Paula has been surprised how quickly the concept has grown in a regional area, and she is pleased the business is showing healthy profits with such a short evolution.

The Fast Lane is a very simple concept and has been well designed to deliver great products with speed, without losing any quality. Paula has had a few challenges finding the right sites and getting local government approvals, as the consideration for traffic control as well as foodservice has required long term planning and revealed many hidden costs. Paula has also had to be very experimental in her approach with products, as there are not a lot of these types of businesses in regional Australia. I expect this business model to be a huge success, and I look forward to having a great roadside café like The Fast Lane in my town soon.

MPM Advertisment


Tavalon Tea – An International premium lifestyle tea company

Tavalon Tea is an international premium lifestyle tea company based in New York City. Since 2005, Tavalon has operated global offices in Dubai, Cairo, Hong Kong, Phnom Pehn, Tokyo, Seoul and Shanghai. Tavalon offer the finest, ...
by Cafe Culture Mag


Progress for smallholder coffees at 2018 PNG competition

PORT MORESBY, PAPUA NEW GUINEA (October 16, 2018) – Smallholder coffees excelled at the 2018 Papua New Guinea Coffee Cupping Competition, with top lots achieving over 85 points on Specialty Coffee Association (SCA) scoresheet...
by Cafe Culture Mag


Roastville – Cafe Review

157 Victoria Rd, Marrickville NSW Roast ‘Ville’ inspired by the word village was to become a place where both owners George and Destiny would create a space which is a true reflection of their craft and passion for the hosp...
by Cafe Culture Mag



Fun Fact: Benefits of Parsley

Did you know? Parsley is great for use as a digestive aid. It is a natural breath freshener, anti-carcinogen, contains three times the amount of vitamin C as oranges, and twice the amount of iron as in spinach. Parsley is usefu...
by Cafe Culture Mag


Almond Breeze Barista Blend

Almond Breeze Barista Blend is Australia’s first almond milk developed in partnership with baristas, specifically for baristas. Available to the food service market, this industry-first milk alternative has been designed to d...
by Cafe Culture Mag



Seven steps to boost business profits and help the environment

Love food – Hate waste – a NSW Governement inititaive: These practical steps will not only help you reduce food waste in your business, but also save you time and money in the long run. If you’re looking to cut co...
by Cafe Culture Mag


Top four food trends you’ll soon see on supermarket shelves

CSIRO News: Food trends come and go. Think matcha, salted caramel and quinoa. But some hang around for longer and are actually based on science. We’ve worked with KPMG to develop a report using our latest science in heath, fo...
by Cafe Culture Mag



Introductory Espresso Machine Technician Course – Oct 30th-31st 2018

Do you have a handy team member in your coffee business that is repairing your espresso equipment but needs some assistance in understanding the technical side of being a coffee technician? This two-day course is designed for n...
by Cafe Culture Mag


Breaking News – Federal Government pushes to stop plant-based products labelled as ‘meat’ or ‘milk’

Plant-based products labelled “meat” or “milk” will have to be rebranded if the Federal Government is successful in lobbying for a change of food standards. Regional Services Minister Bridget McKenzie wi...
by Cafe Culture Mag


Taste is key in promoting insect-based food

New study finds promoting enjoyable aspects of insect-based food is more effective than highlighting health or environmental benefits A new study finds that promoting insect-based food as pleasurable, rather than healthy or env...
by Cafe Culture Mag