May 24, 2018

Want to grow your business?

Advertising and online

A key element of marketing is advertising. You can market your business through a variety of advertising means, including mail, email, developing your own website, online advertising, newspapers, magazines, television, radio and the phone book.

Benefits of advertising

Advertising can help you establish or position your business, sell your products or services and communicate your offerings to your customers. If successful, advertising has the ability to reach a large audience and attract more sales.

Public relations

Aside from traditional advertising, you can also consider using public relations (PR) to promote your business.

PR is about trying to create a positive image for your business. PR activities can include advertorials, sponsorships, events, product placements and press coverage. Although using public relations takes skill and innovative ideas to grab peoples’ attention, it can generate a lot of publicity for your business if used effectively. One of the most useful skills to learn is how to write an effective media release.

When writing your media release, ensure you include:

  • newsworthy content – current and factual
  • an engaging headline
  • newspaper style layout – who, where, when, what, why, and how in the first paragraph
  • short, succinct sentences
  • your customer’s perspective
  • interesting quotes
  • contact details for your business
  • a media kit (for example, if you are launching a major new product or a notable person has joined the business, you may wish to put together a media kit including background information, resumes of relevant people, launch information or brochures).

Be aware of your legal obligations

When advertising and promoting your business, it’s important to ensure that your information is always accurate and truthful. Before deciding how you will advertise your business, you should analyse which advertising medium will best suit your customer base.

If you decide to engage in online and e-marketing, you will need to understand your legal obligations related to the Spam Act.

What to do…

Original Article: has a wealth of information for small business owners
© Commonwealth of Australia 2016 – Department of Industry, Innovation and Science

MPM Advertisment


Coffeesmiths Espresso Bar

The sign on the side of the road had intrigued me for weeks – ‘Coffee to wake the dead’. Always a sucker for a quirky A-frame I knew it was only a matter of time before I tested that claim. Sure enough one Wednesday m...
by Cafe Culture Mag


Australia’s Newest Tea Lounge

Australia’s newest tea lounge concept “TAVALON TEA LOUNGE” has been launched in the heart of Westfield Garden City for its soft opening in November 2018. This exclusive, luxurious and elegant tea lounge is changing the wa...
by Cafe Culture Mag

by Cafe Culture Mag



It’s a wrap! Golden Bean 2018

Here we are again, at the end of another year and Golden Bean competition! The fourteenth annual Golden Bean Australia/New Zealand competition was held in its customary location, the scenic town of Port Macquarie. Dozens of roa...
by Cafe Culture Mag


Helping Australian small businesses grow by going digital

Support from ASBAS Digital Solutions available.   The Australian Small Business Advisory Services (ASBAS) Digital Solutions program  provides access to business advisory service providers to deliver low cost, high quality, di...
by Cafe Culture Mag



The 2018 Grand Breezey Master

Sydney, Australia, 15 November 2018:   The wait is over. After a full year of tightly fought heats stretching across the globe, we brought the best baristas we could find together in one of the world’s best cafes, The Gr...
by Cafe Culture Mag


Fun food fact: The not so nice connection between beavers and artificial vanilla….

Artificial Vanilla Flavoring   Be cautious next time you bake or buy something vanilla-flavored because artificial vanilla has castoreum, which is a product that comes from a gland in a beaver’s butt. Source: https://www...
by Cafe Culture Mag



Good luck to our Aussies at the Brazil World Coffee Championships!

Congratulations and good wishes are in order for our Aussies participating in events at the 2018 Brazil World Coffee Championships. “Never before have I seen so many Australian competitors dominating at this level in the ...
by Cafe Culture Mag


Fun Fact: Chewing coffee beans can help eliminate bad breath

Been overdoing it on the garlic and needing to rid yourself of the smell on your breath? Those of you who choose to chew on some gum or even some extra strong mints are doing it wrong as the answer apparently lies in the coffee...
by Cafe Culture Mag


Law changes for business in 2018

Stay up-to-date with law changes that might affect your business… Last updated: 7 November 2018 Single Touch Payroll – Small and micro employers If you employ 19 or less employees, you can choose start reporting through the...
by Cafe Culture Mag