Advertisement



News

May 24, 2018

Coffee Waste Is Now Fetching a 480% Premium Over Coffee Itself

“Aida Batlle grows coffee on her family’s farm in the hills surrounding El Salvador’s Santa Ana Volcano. Like generations before her, she had little use for the skin that encases the beans, so she’d turn it into cheap fertilizer or, more frequently, trash it. Then one day, walking past some husks drying in the sun, a smell hit her, a good smell: hibiscus and other floral aromas. It dawned on her, she says, that some value might be extracted from what she had long considered refuse. So she steeped the husks in hot water and had a taste. “Immediately I started calling customers to try it,” she says.

More than a decade later, coffee husk—or, as it’s better known, cascara—is having a moment. Starbucks Corp. recently introduced new drinks in the U.S. and Canada sweetened with cascara syrup, and offers a sugar topping made from the husk. Competitors such as Stumptown Coffee Roasters and Blue Bottle Coffee are adding it to their menus, too, as tea and a carbonated drink.

At a Starbucks in Chicago’s Loop, a medium iced cappuccino with cascara foam goes for $4.75. (In case you’re wondering, that’s essentially a low-fat cappuccino whose foam and syrup have been spiked with an extract made from a blend of sugar and ground-up dried coffee husk.) “Starbucks is great at taking things and introducing it to the masses,” says Michael Schultz, co-founder and chief executive officer of Coffee & Tea Bar Holdings LLC, which operates two Fairgrounds Coffee & Tea locations in Chicago and is preparing to open others in Minneapolis and Los Angeles. “People are becoming more and more aware.” Fairgrounds recently completed its final testing for a cascara-laced specialty drink that will be priced at about $5.

Thanks to demand from these chains, the coffee husk now often fetches a higher price than the bean itself does. Batlle says she gets $7 for a pound of cascara, while the average price for coffee hovers around $1.20, the lowest in about two years, because of an oversupply of arabica beans.

Cascara contains little caffeine and has a less assertive taste than coffee. In addition to notes of hibiscus, it can have papaya or green apple flavors depending on how and where it’s cultivated, according to Batlle, who counts Blue Bottle among her customers. (Blue Bottle, owned by Nestlé SA, offers a Cascara Fizz soda as part of its noncoffee options.)

The dried coffee husk is cleaned before it is packaged as cascara tea.
Photographer: Juan Carlos for Bloomberg Businessweek

Sam Sabori, national quality control and roasting manager for Chicago-based Intelligentsia Coffee, says he often associated cascara with heavier flavors like raisins and port. Recently, however, he says, he tried a more “tropical” variety out of Guatemala that stood out, and now the chain is considering cascara for its menu.

Cascara sales are still too small to measure. And while demand is growing right now, for farmers such as Batlle there’s still a risk that this will prove no more than a passing fad. “We don’t want to be buying 500 pounds one year and nothing the next year,” says Sabori. “We want this to be sustainable for everyone involved.”

Batlle’s volume of cascara sales have increased to “thousands of pounds a year,” and she says she has no fear that the commodity’s growing popularity will end up cannibalizing coffee. “Especially in this market of really low prices, it really helps,” she says. “

Original article





Advertisment Advertisment
 
 

 

Mixed Grains Now Available as Part of Speedibake’s Popular Authentic Sourdough Range

By CCDigital  Tip Top Foodservice has expanded its range of authentic sourdough breads to include a sliced Sourdough Mixed Grains loaf, perfect for cafes. The hand-moulded loaf, made from a sourdough culture created over 10 y...
by Cafe Culture Mag
 

 
 

Coffee Machine Technical Service & Installation Specialist needed

By CCDigital  The opportunity you’ve been waiting for! Location: Gold Coast, South East QLDPosition: Full TimeClassification: Trades & Services, Electrician About Us Barista Technology A...
by Cafe Culture Mag
 

 
 

Beancraft Coffee Roasters

We are roasters of beautifully crafted, award-winning coffees. We offer competitively priced single origin and specialty blended coffees for the wholesale consumer.  In addition to our passion for good coffee, our tight-knit t...
by Cafe Culture Mag
 

 

 

Food and Beverage Trends for 2021

By CCDigital – January 12, 2021 2020 was a tough year for everyone. Cafe’s took a particularly hard hit with the enforced Covid restrictions. However in a positive twist many operators implemented innovative solution...
by Cafe Culture Mag
 

 
Advertisement
 

Golden Bean Competition brings passion and excitement back to the coffee industry

By CCDigital – December 2, 2020  The Golden Bean Competition 2020 Wrap Up. Who would have thought, with everything considered, I would have the pleasure of writing a wrap-up article on this year’s Golden Bean Coffee...
by Cafe Culture Mag
 

 




ad