August 2, 2013

The Coffee Academy

Where to find the country’s best coffee

What’s a great lunch without coffee?  Nothing!  Which is why coffee is of course a large feature at Melbourne’s first ever, dedicated trade event for the multi-billion dollar food-to-go industry – lunch!

From those whose love of coffee has driven them to make it their work, to others in the industry who need to stay on top of coffee trends, lunch! will offer a full day seminar series to assist cafes and food-to-go businesses to further their appreciation of all things coffee and cafes.

Aptly named The Coffee Academy, and offered as part of the Goldstein Eswood Lunch Table, the seminars will be held throughout the day on Tuesday 25 August, and are presented by Café Culture. Each presentation will be 45 minutes in length, with 10 minutes for Q&A. To cater to the more serious side of the business of coffee, lunch! has secured a line up of key speakers covering everything from coffee art to café trends

Kicking off the series will be Sean Edwards, Managing Director of Café Culture, to take the audience through the profitability of Café Coffee. Highlighting industry trends and explaining coffee as “The Hero of the Café Structure”, this topic will help new and old café operators find the direction they need to succeed in current difficult economic environments.

Shedding a different light is Habib Maarbani, the 2012 Pura/Dairy Farmers Latte Art Masters Champion. Taking visitors through a visual demonstration of the art of coffee, Habib’s presentation will introduce the how and why of latte art, not just as a skill to learn, but as a marketing and sales tool to help build your café’s reputation and coffee sales. Habib works for Mocopan Coffee as the National Coffee Training Manager and is the co-creator of Art of Coffee App for iPhone.

Craig Simon of Think Tank Coffee’s presentation, Alternative Brewing, also explores the art of coffee, but from another perspective. Craig provides insight into how filter brewing methods allow the coffee to show off the subtleties and complexities that are hiding in the coffee waiting for the barista to perfectly brew and extract all that flavour. Quite often the coffees used for filter are the ultra-special, expensive origins that cafes charge a premium for. They are the showcase coffees used to create buzz and excitement with your customers, and Craig looks at why it’s imperative that after you have created the expectation of magic, that you then deliver an outstanding cup of coffee.

Venturing slightly outside the coffee square, Nathan Wakeford will be asking the question, what is specialty tea and how can it be successfully integrated into food service and the café environment? Nathan is the Managing Director of Somage Fine Foods, a company committed to pioneering specialty food products for the foodservice industry, and his presentation provides fundamental knowledge to support food service related businesses wishing to gain a product and service superiority in their offering of specialty tea. Topics covered include specialty tea manufacture, factors affecting tea quality, tea preparation, recommended brewing equipment and in store promotion. Nathan is the current president and founding member of the AustralAsian Specialty Tea Association and a previous chair of the Victorian Chapter of AASCA. Nathan is also a regular contributor to media publications supporting the hospitality industry.
What: lunch!

When:  12 – 13 August 2013, Melbourne Convention & Exhibition Centre

Register:  Visitors can register FREE at

lunch! is strictly a trade-only event.

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