November 9, 2011

Charlie Lovett

A husband and wife team have jumped straight into the deep end to create this impressive new eatery. Until October last year, Shane Edmunds had never worked in hospitality, let alone run an entire business combining a café, sandwich shop and bakery. Yet with the establishment of Charlie Lovett Neutral Bay, that is exactly what he and his wife Pavla now find themselves doing.

“We were living in Melbourne and had no plans to come to Sydney,” he says. “We found out in June 2010 that we were approved to become the first Charlie Lovett franchisee store, following the original George Street one. So we packed up our things and moved in August, taking up residence with my Aunty June. We’re eternally grateful to her!”

Created by entrepreneur Peter Caddick, Charlie Lovett is not actually a real person but rather, a fictional and aspirational identity that is all about being the best you can be, according to Shane and Pavla. “People come in and call me Charlie,” Shane chuckles. “They say, ‘Hi Charlie!’ and I just smile and play along.”

Unlike her husband, Czech born Pavla has a background in coffee, as well as a passion for pastries, desserts and baked goods. The pair always dreamed of opening a café together – a haven where customers could, in Pavla’s words, “relax and feel at home, like they’re hanging out with friends at someone’s house”.

With an emphasis on freshness, quality and outstanding customer service, the business is a very 21st century model, in that it doesn’t specialise in just one area.

All the food is prepared on site and the coffee is available in a variety of ways. There’s the Charlie house blend, the single origin and also micro lot offer.

Credits: Story by Ed Prescott.

Images by Richard Birch.

MPM Advertisment



p. 0411803685 e. w. ACADEMY COFFEE is a boutique coffee roastery in Orange NSW While we aren’t one of the biggest roasteries we care about the big picture, making sure th...
by Cafe Culture Mag



          Sydney, Australia: Almond Breeze Barista Blend, the low sugar food service almond milk designed specifically for baristas by baristas, is proud to be hosting Sydney’s biggest World Coffee Da...
by Cafe Culture Mag



        Sydney, Australia: Almond Breeze Barista Blend, the low sugar food service almond milk designed specifically for baristas by baristas, is proud to be supporting World Barista Champion 2018 Aga Rojews...
by Cafe Culture Mag



Surf Composites Pty Ltd

p. 02 4225 7995 e. w. f. HydroFlaskAustralia i. Hydro Flask’s unique combination of temperature, taste, and transport makes Hydro Flask more than just a coffee mug,...
by Cafe Culture Mag


R U OK? calls on the Melbourne hospitality industry

        The nationwide R U OK? ‘Trust the Signs Tour’ visited Melbourne this week joined by R U OK? Ambassador and celebrity chef Miguel Maestre, co-host Barry Du Bois and actor Steve Bastoni. The Melbou...
by Cafe Culture Mag



Recipients of 2019 Nestlé Professional Scholarships for Barista Camp Greece

      September 6, 2019— The Barista Guild (BG) has announced the 2019 Nestlé Professional Scholars for this year’s Barista Camp Greece, taking place next week (September 10-13, 2019). Candidates for the...
by Cafe Culture Mag


Campos Coffee announces partnership with Vans Park Series Specially roasted ‘Vans Park Series’ blend will be September’s Coffee of the Month

        SYDNEY, Australia – September 2, 2019: Campos Coffee, one of Australia’s leading specialty coffee roasters, has announced an exclusive partnership with Vans Park Series – the world’s premier...
by Cafe Culture Mag



Wallaby Water

e. w. i. @drinkwallaby Wallaby Water is a response to the global single-use plastics crisis that threatens our oceans and sends millions of plastic bottles to landfill every day. Wa...
by Cafe Culture Mag


Green Caffeen reusable coffee cups get the green light for Canberra cafes

Every year an estimated 500 billion disposable cups are thrown away worldwide after a single use and now Canberra coffee lovers can do their bit to reduce that figure. After months of negotiations Green Caffeen has been given t...
by Cafe Culture Mag


The Alternative Dairy Co

p. 049-012-7011 e. w. i. @thealtdairycobarista Introducing NEW The Alternative Dairy Co! Proudly Australian made and owned, these dairy free milks have been specially crafted...
by Cafe Culture Mag