68% of Cafe owners choose quality over price
Anything catch your attention here? Differentiating yourself from the cafe next door is the gamble that you take! There is a very strong connection between the Coffee Bean Price and that of the perceived Coffee Quality, so many Roasters that often get this balance wrong – beware Café Owners will consider complaining and / or seriously consider a change of brand can have major Coffee Key Customer lost loyalty. Key learning’s of the study also show that the Big Retail Supermarket Coffee brands face the direct source purchase of their brand “on special” from the local Woolworths, Coles and Supa IGA, even Aldi Stores, other discount wholesalers and / or Fruit Market operators when on major price off activity. This total roaster volume leakage to supermarkets is at 8% currently for these Big Retail Coffee Brands in 2014.
87% of all Café Purchase Something From Supermarket’s Regularly
Café Supermarket Usage
Café owners do prefer to deal with their chosen FoodService distributors for their primary ordering however, many venues also report that hey go to Supermarkets to top up shop for convenience and locally available reasons – This is wide practice in the fresh food area’s.
For more details please contact david@pulseplus.com.au or mobile 0423200206
Your Café Industry, Your Say.. Under 5 minutes to complete!
It’s a win, win chance to score one of three exciting $1,000 cash prizes from SilverChef and the ultimate Café Review in Café Culture Magazine.
The next of the Café Pulse Surveys have been best designed to understand the café industry key trends and changes – Now in our 4th exciting year we ask Café Owners and Coffee Professionals to collectively complete the 2nd annual Café survey which takes 5 minutes maximum https://www.surveymonkey.com/r/Annualcafesurvey2015_p2
All responses will be treated in strictest
confidence. Individual details will not be
discussed, published or disclosed at any time.
For more details please contact david@pulseplus.com.au or mobile 0423200206
