INTRODUCING A FANCIER FIX TO SHAKE UP THE DAILY GRIND FOR COFFEE LOVERS
Lion Dairy & Drinks launches Dare Cold Pressed coffee
Well Latte-dah, one of Australia’s leading iced coffee brands, Dare – which is owned and manufactured in Australia by Lion Dairy & Drinks (LDD) – is ready to spill the beans on their latest creation, Dare Cold Pressed.
With a new recipe and new look, Dare Cold Pressed is available in two strengths, latte and strong latte and available in the fridge from May 1. Crafted using three natural ingredients: fresh milk from Australian dairy farmers, quality Arabica cold-brewed coffee and a dash of raw sugar – it’s a real class act with no artificial ingredients.
To mark the launch of the new iced coffee range, a series of Dare Cold Pressed “cafes” will be popping up in key metro locations from 1 May to give urban coffee lovers the fancy fix they have been looking for. Find out more here: www.dareicedcoffee.com.au
Dare Cold Pressed brings crafted cold brewed coffee to the masses and some may say that it’s a fancier fix for 25 to 45-year-old urban professionals looking to indulge in a more premium cup of Joe for their second (or third) coffee for the day.
Darryn Wallace, LDD’s Marketing & Innovation Director said Dare Cold Pressed has been developed in response to consumers’ evolving tastes and love of coffee. He said their appreciation of unique blends and higher-quality coffees had intensified, resulting in greater demand for premium-quality coffee.
The cold brew coffee in each Dare Cold Pressed coffee takes hours to make. Darryn adds, “taking the time to infuse the beans in cold water gives the coffee a smoother, richer taste. Ultimately, the technique delivers a superior form of coffee extraction; it really delivers on a fancier fix.”
The Milk Beverages category, which is made up of iced coffee and flavoured milks, is an exciting area of growth for LDD. Darryn adds, “Dare has grown to become the market leader in iced coffee, in fact, sales are up 7.2%.
The launch of Dare Cold Pressed further cements Dare’s coffee creds.
Dare Cold Pressed comes in a 300ml bottle and will be in fridges from 1 May 2017.
