Sydney, Australia, 19 July 2018: Almond Breeze, the world’s leading almond milk brand, is celebrating the mouth-watering creations made by its social media fans by featuring the tastiest in its new advertising campaign.
A minimum of five every day consumers with an eye for the delicious, will see their Instagram creations included in Almond Breeze’s advertising campaign in shopping centres in and around Australia – making them instantly #Instafamous
With all the filters, algorithms and clutter we see on our newsfeeds day-to-day, it’s easy to miss those wow-factor dishes worthy of shouting out – but Almond Breeze is changing that. The Almond Breeze team has launched the #BreezedIt initiative across Instagram and Facebook to show a world beyond the internet, just how talented Australians are in the kitchen.
Michael McNulty, Country Manager Australia & New Zealand, Almond Breeze, commented: “In the social media age everyone is a master chef and that is something that we absolutely encourage and celebrate at Almond Breeze. We see so many ingenious and downright tasty dishes every day and we think that it’s time to give credit where credit is due. The competition is well underway, so get tagging.”
Can you whip up an unbeatable, authentic curry? Or know the secret to the world’s best smoothie out there? Almond Breeze wants to hear about it. All you need to do is create your Insta-worthy Almond Breeze dish, take a snap, upload your recipe to Instagram or Facebook with a few words about why it rocks and tag Almond Breeze using @AlmondBreezeAus and #Breezedit. Simple.
Winners will be selected based on their unique breezey recipes, quality of the imagery and caption, and will have their Instagram name (and photo of their creation) put up in lights in a shopping centre in their home state. Those featured will also receive a $200 voucher and a professional quality print of their first ever ad.
The competition is live and entries are flowing in and can be found at #Breezedit. Entrants have until the 1st of September, 2018 to get their chef mode on and dishes submitted.
*Almond Breeze will contact winners via the messaging service on Instagram and Facebook for the duration of the competition. Full T&Cs can be found here: http://almondbreeze.com.au/breezedit/.
For further information, images or interviews, please contact:
Harriet Hall or Mimi Poole, Daylight Agency
Tel: + 61 2 8235 7600
hhall@daylightagency.com.au / mpoole@daylightagency.com.au
About Almond Breeze
Almond Breeze is a leading international brand of almond milk. It is a delicious low-fat milk alternative made from almonds, a natural super-food, and it is completely free from diary, eggs, lactose, casein, peanuts and gluten.
The unique formula in Almond Breeze comes from Blue Diamond, The Almond People, who have over 100 years’ experience in growing and harvesting the world’s finest almonds.
After a decade of success in North America, Almond Breeze launched in Australia in April 2012. It is produced locally with manufacturing and production facilities at Taren Point, Sydney.
Almond Breeze is suitable for anyone looking to live a healthier lifestyle.
For more information, visit: www.almondbreeze.com.au
Facebook: AlmondBreezeAUS
Instagram: AlmondBreezeAUS
