Portland, Oregon – Bellissimo Coffee Advisors is excited to announce the release of the second edition of Effective & Essential Marketing for The Specialty Coffee Retailer by Bruce Milletto – the book that won “best educational product” by the Specialty Coffee Association of America.
This updated, new version brings the reader all the essential marketing tools and practices that must be accomplished by the independent coffee retailer to compete with coffee chains to be truly successful!
“Bruce Milletto has a long history of providing coffee retailers with relevant educational programs. This book is an important educational tool that coffee roasters and retailers can use to improve their niche in the retail coffee marketplace” – David Griswold, President of Sustainable Harvest.
Effective & Essential Marketing for The Specialty Coffee Retailer is a must have reference for any new or existing business owner in the specialty coffee industry.
Order online at www.coffeebusiness.com
Contact Bruce Milletto for more information or interview opportunities.

CONTACT
Bellissimo Coffee Advisors, Portland Oregon
T. (503) 232-2222  E. bruce@coffeebusiness.com