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Industry

August 15, 2011

In Hindsight

To celebrate the launch of the Nokia E6 and Nokia E7 smartphones, Nokia Australia have launched a new online book – In Hindsight: What 7 Entrepreneurs Learned on their Journey to Success. What does this have to do with the café industry? The book tells the warts and all stories of seven successful Aussie entrepreneurs, of whom two just happen to be Will Young (Campos Coffee) and Abigail Forsyth (KeepCup). Talking candidly about the hard work, personal tolls and risks they have taken to get to where they are today, they share advice and tips for success, and at the end of each story is a note to their startup self, revealing things they wish they’d known when starting out.

Also represented are: Jaimie Fuller, SKINS; Marcus Blackmore, Blackmores; David Handley, Sculpture by the Sea; Hayden Cox, Haydenshapes Surfboards; Shelley Barrett, ModelCo; and a foreword from Rip Curl founders Brian Singer and Doug Warbrick. For each entrepreneur, success takes on a different meaning, but their advice is universally applicable and provides valuable feedback for any aspiring entrepreneur. Available for free download at:

www.inhindsight.nokia.com.au





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