June 8, 2012

Proaster in Australia

Taehwan Automation Ind. manufactures quality coffee roasters under the brand name Proaster. Beginning with grain roasters, Taehwan Automation Ind. grew into a major food processing machinery producer in Korea, with 70% of the market share. With in-house technology and experience in creating various food-processing lines, they are now extending into domestic markets, as well as overseas.

Marketing manager, Hana Jang, commented on their move into the overseas market: “Proaster have exhibited for the past two years at Café Biz in Melbourne and Sydney, and our products have been extremely well received. Machinery sales have been made to some of Australia’s renowned coffee roasters, including Axil Coffee, Coffee Alchemy and Justin Metcalf.”

Along with the coffee roaster brand, Proaster the coffee machine division also includes coffee roasting related equipment such as vacuum conveyors, destoners, afterburners and silos, alongside a wide range of capacity models, including sample roasters, shop roasters and industrial roasters that provide a roasting line perfectly fit for business.

Last year, Proaster also attended the Golden Bean Roaster Competition and Conference, with company owners Mr and Mrs Kim researching the Australian marketplace and enjoying the interesting cultural differences.

“The marketing strategy is working well, and we look forward to further visits to Australia,” said Hana.

For more information e.

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