Now in its second year, the Rosé Revolution is all about driving awareness of the dry, purpose-made, delicious Rosé style to consumers.
The 2010 Rosé Revolution was one of the largest social media initiatives undertaken by a collaborative group of winemakers. The hashtag #RoseRev trended as the top Twitter hashtag in Australia on Nov 30, 2010, with over 2,937 tweets generated over the first seven days.
The 2011 Rosé Revolution will kick off on November 10 with a global tweet up. Celebrations are set to continue throughout summer into 2012, with events and promotions planned to grow the category and introduce consumers to this delicious textural style of wine, which is perfect for entertaining.
For more information and to get involved, visit www.rosewinerevolution.com
