Following on from their success at the Gold Coast Business Excellence Awards earlier this year, Alana Beattie, Marketing Director of Coffee Roasters Australia in Arundel, Queensland has now won the major award at the Gold Coast’s prestigious Women in Business awards.
Born in NZ, Alana moved to California for her final five years of college before relocating to Australia in 1990. Following a successful career in Sales and Market Development at Pfizer Australia, Woolworths and Nestle, Alana and her husband bought a Subway franchise before purchasing and establishing Coffee Roasters Australia. Implementing clever marketing strategies and aligning themselves with the industry to ensure their partnerships are mutually beneficial, Alana has steered the growth of the business – expanding their range of roasting machines and technology, moving several times into larger premises, building a pod packing facility, and they have now branched into the Asian market. The business has, in a short period of time, grown substantially in revenue and now employs 20 people in Australia and Hong Kong. Through Alana’s creative thinking and hard work she has been integral to the success of CRA in becoming a very well respected business in the Australian Coffee Industry. Congratulations!