Until now, coffee products in cans and bottles have been made without taking into consideration the evolving sophistication of consumers’ palates. Having realised this, we set out to develop a coffee in a can product using real coffee, and so Espresso Kick+ was born.

One of the key things I noticed was that a majority of coffee drinks are not made from high quality coffee beans, but rather, coffee extracts and syrups. Again, there was not a healthy alternative that was low in calories.

Another point worth mentioning is the rise of popularity of energy drinks in the Australian market, most of which are laden with sugar and chemicals to give consumers the energy they need.

As the development of this product evolved, I knew I wanted this Espresso Kick+ to:

• Use A-grade specialty coffee

• Provide a natural source of energy

• Offer a healthy solution for iced coffee consumers

• Offer a healthy solution for energy drink consumers

After years of development and testing, we had a product that we were ready to launch in the market.

Espresso Kick+ has been carefully blended to retain all the characteristics of a well-rounded coffee – full body, crisp finish, rich flavours. Rather than use sugar or artificial sweeteners, we have rounded Espresso Kick+ with a hint of caramel, so there is no bitterness. Overall, Espresso Kick+ has a refreshingly good, smooth, pleasant tasting flavour made from simple ingredients.

The coffee component in Espresso Kick+ is 100% natural, produced from A-grade beans and filtered water. The coffee’s all-natural ingredients undergo a patented process to produce a sediment-free product to infuse the delicious taste of A-grade specialty coffee.

Our research and development process led us to create a product that is perfectly positioned to compete in three market spaces. First, it can compete against energy drinks. Second, it can compete against coffee flavoured milk drinks. Third, it can compete against coffee in a can.

Espresso Kick+ has a totally different ingredient profile to iced coffee products, with its core ingredient being extracted from premium grade coffee beans. It contains pure, natural coffee and has a rich and 100% natural source of caffeine.

Espresso Kick+ is a product that I am very proud of and is yet another avenue to encourage consumers to enjoy specialty coffee.