Advertisement



Industry

June 16, 2016

People eat with their eyes.

One of the most underestimated aspects of food-to-go retailing is the fact that people eat with their eyes.

That is to say, in order to attract, entice and ultimately convert a potential customer into purchasing food from a convenience grab n go store the products must first and foremost be merchandised (displayed) screaming order, freshness, cleanliness and abundance.  In short, the days of just ‘throwing’ a few sandwiches and cakes in the refrigerated cabinet are well and truly gonnnne!

Given the significant amount of time, money and effort most food retailers invest in not only developing innovative new recipes and products but also managing the ever-present challenges associated with COGS and labour costs, there also needs to be the same level of care and attention to the way in which the products are displayed and merchandised in order to ensure the best possible chance of a meaningful return on that overall investment.

In the hypecompetitive marketplace of food-to-go, it is simply no longer good enough for a business to rely solely on the quality of its products. Today’s educated ‘foodie consumer’ considers quality and freshness as ‘a given’, so the battleground has now shifted to businesses engaging in highly visual merchandise strategies as means of differentiating themselves and their products from their competitors.

The businesses which stepup and embrace this latest trend swing towards visual merchandising will remain engaged and relevant to the evolving expectations of mainstream customers, whereas those who don’t run the risk of being left behind pondering what might have been whilst battling the landlord for rent relief.

Not much of a choice really…





Advertisment Advertisment
 
 

 

Two new fully baked breads from French-style bakery manufacturer Bakers Maison

19 February 2020, Revesby – French-style bakery manufacturer Bakers Maison has introduced two new sliced breads – a Multigrain seed loaf and a German Rye loaf, that join the extensive Bakers Maison range. The new Multi...
by Cafe Culture Mag
 

 
 

Corona Virus Impact Café Market Australia / New Zealand 2020

David Parnham – Research Director Café Culture International Date 14-02-2020 Global Pandemic (nConV) or at best a near miss? Many have asked me over the last few weeks the potential business effects and damage caused by the ...
by Cafe Culture Mag
 

 

 

Cafe start-up stories

“If you’re thinking about starting a cafe, you may be interested in my book about cafe start-ups. In ‘Newbies in the Cafe: Lessons from behind the counter’, I profile 11 Australians (including me!) who have started ...
by Cafe Culture Mag
 

 
Advertisement
 

Youth Team Australia are getting set to represent in the IKA/Culinary Olympics.

IKA/Culinary Olympics: the German Chefs’ Association e.V.(VKD), the Federal State capital of Stuttgart fairground and the Baden-Württemberg branch of DEHOGA have invited some of the world’s top chefs to Stuttgart. Renowned...
by Cafe Culture Mag
 

 

 

THE FOOD TRUCK PARK™ HEADS EAST FOR THE RETURN OF THE LILYDALE FOOD TRUCK FESTIVAL

The Food Truck Park™ will be setting up camp in the east as The Food Truck Festival returns to Melba Park, Lilydale this summer for three days of festival fun!From Friday 21st February to Sunday 23rd February, some of Melbour...
by Cafe Culture Mag
 

 
 

The Coffee Club goes ‘Ogre’ the top with Shrek-tacular menu and major VIP prize

Australia’s largest home-grown café group, The Coffee Club, has launched its latest family-friendly promotion, turning stores and menus Shrek-themed and offering a money-can’t-buy VIP experience for one lucky winner.  Thi...
by Cafe Culture Mag
 

 

 

Plant milks set to soar in 2020 thanks to Veganuary

PLANT MILKS SET TO SOAR IN 2020 AS THOUSANDS OF AUSSIES KICK OFF THE NEW YEAR BY DITCHING DAIRY Australian dairy milk production has decreased by 20% since the 2000s, while the plant milk category grew by 82% last yea...
by Cafe Culture Mag
 

 
 

The Café Conversations Project – Cafés Creating Connections

How often do you have a café full of patrons, all sipping on their drinks alone, or with only the company of a mobile phone? It seems Australians are struggling to connect with one another socially and Neighbour Day has made i...
by Cafe Culture Mag
 

 
 

Glee Victory

So, apparently our coffee is actually good. !?! We’ve been in this biz for a while now, ten years to be precise. We’ve focused on providing quality coffee and care for our customers during that time. ‘Coffee + People’ h...
by Cafe Culture Mag
 

 




ad