Advertisement



Industry

June 16, 2016

People eat with their eyes.

One of the most underestimated aspects of food-to-go retailing is the fact that people eat with their eyes.

That is to say, in order to attract, entice and ultimately convert a potential customer into purchasing food from a convenience grab n go store the products must first and foremost be merchandised (displayed) screaming order, freshness, cleanliness and abundance.  In short, the days of just ‘throwing’ a few sandwiches and cakes in the refrigerated cabinet are well and truly gonnnne!

Given the significant amount of time, money and effort most food retailers invest in not only developing innovative new recipes and products but also managing the ever-present challenges associated with COGS and labour costs, there also needs to be the same level of care and attention to the way in which the products are displayed and merchandised in order to ensure the best possible chance of a meaningful return on that overall investment.

In the hypecompetitive marketplace of food-to-go, it is simply no longer good enough for a business to rely solely on the quality of its products. Today’s educated ‘foodie consumer’ considers quality and freshness as ‘a given’, so the battleground has now shifted to businesses engaging in highly visual merchandise strategies as means of differentiating themselves and their products from their competitors.

The businesses which stepup and embrace this latest trend swing towards visual merchandising will remain engaged and relevant to the evolving expectations of mainstream customers, whereas those who don’t run the risk of being left behind pondering what might have been whilst battling the landlord for rent relief.

Not much of a choice really…





MPM Advertisment
 
 

 

Soft Drink banned in Victorian Museum Cafes.

Sugary drinks will be banned at Melbourne Museum, Scienceworks and the Immigration Museum from next month. Under the ban, soft drinks, fruit juices and flavoured milk will be removed from cafes and eateries at all Museums Victo...
by Cafe Culture Mag
 

 
 

2019 Northern NSW Latte Art Championships

To be hosted in Lismore this November Bringing together the Northern NSW coffee community for a night of socialising, industry networking and showcasing our talented local baristas. $1,000 cash for the LatteArt champion, with l...
by Cafe Culture Mag
 

 

 

Free mental health guide for small business advisers

Beyond Blue launches a guide for advisers to support small business owners. The role of small business advisers is about more than just providing guidance on debts, accounts and assets — it’s about people. As professionals,...
by Cafe Culture Mag
 

 
Advertisement
 

Sweetstock Festival

Sweetstock is a totally new food and music festival experience that will put you on the sugar high of your life! In its inaugural year, Sweetstock will launch in Melbourne on the 28th-29th March 2020,filled with cake battles, d...
by Cafe Culture Mag
 

 

 

PSA: THE LASAGNE DOG IS HERE…AND YES, IT’S PLANT-BASED

Alternative Meat Co and Deliveroo are dishing out a gourmet, 100% plant-based ‘Lasagne Dog’ ● Renowned meat-eating vegan chef Shannon Martinez has teamed up with The Alternative Meat Co. to launch her very own gourmet sna...
by Cafe Culture Mag
 

 
 

Rinoldi Grows Brand Portfolio with Acquisition of The Old Colonial Cookie Co.

Australian food manufacturer Rinoldi is pleased to announce its successful acquisition of the assets of The Old Colonial Cookie Co., maker of Australia’s finest shortbread. The Old Colonial Cookie Co. operations are based in ...
by Cafe Culture Mag
 

 

 

Hungry Jack’s responds to growing drive-thru market with barista coffee concept

Jack’s Café is currently being trialled at five restaurants in Canberra. Hungry Jack’s announced the launch of their new Jack’s Cafes across Canberra, in a bid to give a range of barista-made coffees and speciality bever...
by Cafe Culture Mag
 

 
 

Create your new cafe in Dulwich Hill

    Don’t miss out on this rare high quality cafe opportunity! No planning risk for the tenant given an already obtained DA and liquor licence. Spacious indoor/outdoor cafe space partially fitted out with essential...
by Cafe Culture Mag
 

 
 

Cafe Culture Digital Issue 8 2019

Cafe Culture Digital Issue 8 – 2019
by Cafe Culture Mag
 

 




ad