The underrated and underutilised beef Masterpieces are set to wonder Australian chefs once more.  If you could add a new and exciting red meat dish to your menu, would you be interested?  How about a new steak and chips dish or a mouth-watering sandwich with a bold global flavour – do you want to know more?

Meat & Livestock Australia (MLA) have started a red meat revolution in the form of Masterpieces, with the goal of providing chefs from all types of establishments information and inspiration to master underused and underrated cuts of beef and lamb – the Masterpieces!

This red meat revolution highlights the benefits of using these “other” cuts of beef – cuts we now call Masterpieces by demonstrating that they can be used to create the most mouth-watering meals for any menu, while at the same time helping to improve plate costs.

Regardless of establishment type, chefs are expected to create dish after dish of unforgettable fare, while also managing their plate costs, overheads and staffing. In between tallying up the balance sheet and creating next season’s menus, it’s only understandable that the tried and tested recipes often return time and time again. Customer favourites are important, but so is variety for attracting new customers, as well as satisfying your regulars who are more adventurous.

Claire Tindale, Marketing Manager- Foodservice for MLA says, “One of the joys of being a chef is having that element of creativity – bringing together a range of ingredients that when carefully combined, deliver the most incredible flavours.

“The wonderful thing about beef is that it not only delivers on mouth-watering flavour, but it offers a variety of textures and cuts that then opens up to a chef a range of cooking styles and applications. By using the Masterpieces, a chef can really exploit these different textures and flavours and show off their creative genius. And what chef doesn’t want to blow the socks off their customers with unique dishes that have the combination of flavour sensations and interesting textures?!”

The Masterpieces series consists of a brochure featuring butchery information on different non loin cuts of beef or lamb. In the latest volume, the two cuts of beef being showcased are the almighty chuck and the maverick of the carcase, the skirt. Alongside the butchery information sits menu ideas contributed by chefs from across Australia and the world.
Who is Meat & Livestock Australia?

Meat & Livestock Australia (MLA) is a service company that invests in marketing and research and development on behalf of its 47,500 beef, lamb and goat farmer members. Our role within foodservice is to bridge the gap between farm and kitchen by providing chefs with information and inspiration on red meat.

To get your FREE copy of the latest Beef Masterpieces brochure, go to
www.chefspecial.com.au/beefmasterpieces