Advertisement



Industry

July 31, 2013

Cafe Technology

What every café owner should know about using technology to boost their business?

“ Technology is being used to boost profit margins, improve service levels and help gain a competitive advantage by minimising labour costs, reducing food waste, improving business processes and improving meal experiences. ” – Reference: IBISWorld 2013, Cafes and Restaurants in Australia.

Let’s face it: running a café is never easy. Making money from a café is even harder. With many new cafés opening weekly, the market is becoming increasingly saturated and competition is fierce. Take where I work as an example – in a business district within the lower north shore of Sydney. You can easily walk past two handfuls of cafés within a few minutes’ walk. Competition is so intense, that cafés often have to engage in price war tactics to compete for customers. To me, this ultimately is not sustainable in the long run.

Unfortunately, just being able to make good coffee is not enough to win new customers, let alone keep existing customers loyal. There are many factors that directly contribute to the long term success of a café, such as location, quality of food, ambience and service, to name a few. In this article, we will discuss how technology can easily give your café the upper hand and boost profitability by:

• Reducing labour costs
• Improving customer service
• Maximising efficiency in the business
• Increasing customer loyalty and retention

HOW CAN TECHNOLOGY HELP?

Technology can help café operators in many areas of the business. Applying the right ones and using them wisely can give you the advantage over your competitors. Below are some suggestions:

Payment technologies – accept fast cashless payment methods such as MasterCard PayPass and Visa payWave. Speedy payments and spending less time providing change will allow cashiers to attend to the next customers more quickly, ensuring a positive customer experience in your café. Furthermore, spending less time counting till money and going to the bank will help reduce labour and administration costs. If you utilise a Point of Sales (POS) system, make sure you have payments and POS system integrated so that you don’t have to manually key in the amounts. Otherwise, it’ll be counter productive, and you would not have maximised the benefits of your POS system.

Customer profiling – utilising a POS system and innovative payment technologies such as PayPal Checkin is a godsend. PayPal Checkin not only allows you to accept cashless payments, but when combined with spending history stored in the POS system, it will also allow you to better interact with your most loyal customers. Imagine even a new starter at the cashier will know your customers by name and confidently asks, “Good morning, Fred … the usual flat white with one sugar?”

Business Intelligence – if you have never used a POS system before, you may not be aware that a POS system is not just useful for printing receipts. A good POS system should be able to provide you with the right data and intelligence to make informed business decisions. A customer of ours who owns a chain of cafés in the CBD recently told me that they were able to easily adjust staff rosters and operating hours for each individual shop to be more efficient, as they could now accurately identify peak hours for their business using the hourly sales reports from their POS system. They were also able to identify less popular menu items and either removed them from their food menu, or limit the quantity made to reduce food wastage.

Cloud Connectivity – connecting your POS systems to the Cloud is extremely useful. Firstly, if your POS systems support this, you will be able to manage your POS systems remotely anywhere, anytime and conveniently access your reports on the go. Secondly, your business data can be remotely backed up to the Cloud so that in an unforeseen event of something going wrong with the POS system, you will still have a copy of your data safely stored. Furthermore, if you run a multi-site operation, Cloud connectivity will allow you to easily synchronise your staff logins, menu items, price changes, and customer details across multiple stores.

SELF ASSESSMENT

• Do you have a loyalty program to attract new and repeating customers?

• Do you address your customers by name?

• Do you know what your customers usually order?

• How much time do you use to count daily cash takings?

• Do you have an integrated payment solution for a speedy service?

• Do you know the peak hours of your business?

• Do you know which items are selling and not selling?

• Are you able change menu items and pricing with ease?

• Do you monitor food wastage?

For a free consultation, call ViViPOS on 1300 736 119 or visit vivipos.com.au

ViViPOS is a revolutionary purpose-built point of sales (POS) platform. With a presence in major cities worldwide, ViViPOS is renowned globally for its innovative features, ease of use, reliability and stunning design.

By DR FRED YIP, VIVIPOS Australia
www.vivipos.com.au





MPM Advertisment
 
 

 

Soft Drink banned in Victorian Museum Cafes.

Sugary drinks will be banned at Melbourne Museum, Scienceworks and the Immigration Museum from next month. Under the ban, soft drinks, fruit juices and flavoured milk will be removed from cafes and eateries at all Museums Victo...
by Cafe Culture Mag
 

 
 

2019 Northern NSW Latte Art Championships

To be hosted in Lismore this November Bringing together the Northern NSW coffee community for a night of socialising, industry networking and showcasing our talented local baristas. $1,000 cash for the LatteArt champion, with l...
by Cafe Culture Mag
 

 

 

Free mental health guide for small business advisers

Beyond Blue launches a guide for advisers to support small business owners. The role of small business advisers is about more than just providing guidance on debts, accounts and assets — it’s about people. As professionals,...
by Cafe Culture Mag
 

 
Advertisement
 

Sweetstock Festival

Sweetstock is a totally new food and music festival experience that will put you on the sugar high of your life! In its inaugural year, Sweetstock will launch in Melbourne on the 28th-29th March 2020,filled with cake battles, d...
by Cafe Culture Mag
 

 

 

PSA: THE LASAGNE DOG IS HERE…AND YES, IT’S PLANT-BASED

Alternative Meat Co and Deliveroo are dishing out a gourmet, 100% plant-based ‘Lasagne Dog’ ● Renowned meat-eating vegan chef Shannon Martinez has teamed up with The Alternative Meat Co. to launch her very own gourmet sna...
by Cafe Culture Mag
 

 
 

Rinoldi Grows Brand Portfolio with Acquisition of The Old Colonial Cookie Co.

Australian food manufacturer Rinoldi is pleased to announce its successful acquisition of the assets of The Old Colonial Cookie Co., maker of Australia’s finest shortbread. The Old Colonial Cookie Co. operations are based in ...
by Cafe Culture Mag
 

 

 

Hungry Jack’s responds to growing drive-thru market with barista coffee concept

Jack’s Café is currently being trialled at five restaurants in Canberra. Hungry Jack’s announced the launch of their new Jack’s Cafes across Canberra, in a bid to give a range of barista-made coffees and speciality bever...
by Cafe Culture Mag
 

 
 

Create your new cafe in Dulwich Hill

    Don’t miss out on this rare high quality cafe opportunity! No planning risk for the tenant given an already obtained DA and liquor licence. Spacious indoor/outdoor cafe space partially fitted out with essential...
by Cafe Culture Mag
 

 
 

Cafe Culture Digital Issue 8 2019

Cafe Culture Digital Issue 8 – 2019
by Cafe Culture Mag