Almond Breeze Barista Blend, Australian baristas’ almond milk of choice, is giving baristas, roasters and cafes the opportunity to decide its new packaging design. By deciding what makes you froth, you could win $20,000 – that’s $10,000 for you and $10,000 for your favourite café.
A wise person once said your brand is what people say about you when you’re not in the room. While there are plenty of great things to be said about Almond Breeze Barista Blend, such as its great taste, how it makes the creamiest coffee and how well it stretches, its packaging is in need of an update.
Understanding some things are best left to the people in the know, Almond Breeze Barista Blend has been developing new packaging with leading baristas from all over the world for the past nine months to ensure it meets the mark in design, as it does with taste.
Sticking with Blue Diamond’s signature blue the proposed packaging designs balances subtle craft elements with a simpler aesthetic to create a sophisticated and authentic look.
Mike McNulty, Country Director for Almond Breeze Australia & New Zealand said: “We want the new packaging to fit the authenticity of our Barista Blend brand and support Australia’s thriving coffee culture. The Australian café scene is dominated by small, independent businesses, in fact, coffee chains only make up 5 per cent of the market. We want to make sure we are appealing to those individual and homegrown cafes.
We are especially excited to be a part of MICE this year to showcase the new design concepts and invite baristas, café owners and roasters who use Barista Blend daily to get involved in the process through our competition.”
Almond Breeze Barista Blend will be at the Melbourne International Coffee Expo from 22nd – 24th March, asking you to #VoteBaristaBlend to enter the draw to win $20,000, as well as sampling creamy Barista Blend goodness each day. The Barista Blend team will also be giving away limited edition ‘What makes you froth?’ t-shirts throughout the day. Make sure you hit up @almondbreezeaus and #VoteBaristaBlend.
To enter the competition please visit http://votebaristablend.almondbreeze.com.au/
