Advertisement



News

December 12, 2018

An Interesting Christmas read.

Alternative Food Politics: From the Margins to the Mainstream covers topics ranging from ag-tech start-ups and social justice projects, to new ways of mediating food wastage, celebrity, and ‘ethical’ foods, as well as the role of the media in changing perceptions.

The book is co-edited by media lecturer Dr Michelle Phillipov from the University of Adelaide and PhD candidate and QUT Creative Industries Digital Media Research Centre academic Katherine Kirkwood, and is published this month by Routledge.

“The book is the first collection to examine the impacts of popular media and culture on contemporary food trends and politics,” said lead researcher Dr Phillipov.

“Until recently ‘alternative’ food practices were driven by activist movements motivated by animal rights, health, environmental and anti-corporate agendas.

“But they are becoming increasingly mainstream as the focus of popular TV cooking shows, blogs, mobile apps, social justice projects and start-ups, as well as taking centre stage in food advertising campaigns.”

The first book to explore the impact of popular culture on contemporary food politics

• Being a vegan now cool; eating meat no longer makes you more of a man
• Media, celebrities and cooking shows driving dietary agenda
• Celebrity chefs helping supermarkets reconnect with consumers

The book examines a range of media and cultural texts and includes contributions from leading and emerging scholars in food studies, media and communications, sociology, policy studies, business and geography.

“Our main aim was to explore the complex ways in which popular food politics are now imagined, enacted and even sometimes appropriated,” said Ms Kirkwood, who is close to finishing her PhD SuperFood Me: The Changing Landscape of Food Media, Identity, and Everyday Culinary Politics.

“Alternative food has become big business, complete with celebrity endorsements and major marketing strategies.”

Dr Phillipov and Ms Kirkwood co-authored a chapter highlighting how retailers are developing increasingly sophisticated strategies to restore consumer trust and re-engage them with supermarket food.

“We are seeing an increasing number of brand partnerships between celebrity chefs such as Jamie Oliver and Heston Blumenthal and supermarket private label products,” they wrote.

“Oliver’s ‘Created with Jamie’ range for Woolworths adopted readily accepted themes of the ‘artisanal turn’, promoting ‘freshness’ and encouraging consumers to cook at home.

“The promotion of the ‘Heston for Coles’ products took a different tack, embracing food processing as a site of innovation, novelty and wonder.”

Ms Kirkwood said such strategies had helped reframe public concerns about supermarket food and contributed to a more progressive discourse on the politics of food.

Other QUT academics – Associate Professor Stephen Harrington, Associate Professor Christy Collis and Dr Ozgur Dedehayir – have co-authored a chapter about the increasing popularity of vegan/plant-based diets and the shift in perception that has helped this happen.

“Their chapter argues that entertainment has played a key role in softening perceptions of veganism and fostering a heightened awareness of the broader implications of dietary choice,” said Ms Kirkwood.

“Popular documentaries like Cowspiracy, Forks Over Knives, and What the Health have shone a light on the environmental and health benefits. At the same time, media personalities like Rich Roll – a self-described wellness and plant-based nutrition advocate – have helped popularise plant-based diets and re-define the links between meat and masculinity.”

Alternative Food Politics: From the Margins to the Mainstream is available online to purchase as an eBook or hard copy at: Routledge.

Article source: http://www.ausfoodnews.com.au/2018/12/12/food-trends-and-politics-a-christmas-reading-must-for-industry-homies.html





MPM Advertisment
 
 

 

INSPIRED BY THE STREETS OF ASIA FOR CHEFS OF AUSTRALIA

Australia’s appetite for authentic on-trend Asian flavours is continuing to grow. As we become ever more culturally diverse as a nation, changing tastes in food are reflecting back a willingness from diners to experiment with...
by Cafe Culture Mag
 

 
 

Queensland 2019 Breezey Masters Wrap-up

Café Culture International hosted the annual Brisbane Almond Breeze Breezey Masters Championship at Extraction Artisan Coffee in Slacks Creek. The event was held on Tuesday the 7th May featuring 22 of Queensland’s finest...
by Cafe Culture Mag
 

 

 

Cafe Culture Digital 4 – Out now

Featuring the Cafe Culture International China Tour, cafe review, cultured products and more. READ HERE
by Cafe Culture Mag
 

 
Advertisement
 

Cafe Culture Digital Issue 3 2019

Cafe Culture Digital Issue 3 – 2019   Cafe Culture Digital 3
by Cafe Culture Mag
 

 

 

Turning bottle tops into prosthetic limbs!

Envision’s latest recycling project – ‘Envision Hands’ is the organisations biggest project yet, they are on a mission to turn recycled bottle tops into prosthetic limbs, and need Cafe’s to jump on...
by Cafe Culture Mag
 

 
 

Save time and money in your business through innovation

Everyone can innovate. Innovation means coming up with new ways of doing things. Bringing innovation into your business can help you save time and money, and give you the competitive advantage to grow and adapt your business in...
by Cafe Culture Mag
 

 

 

Easter trading hours 2019: Everything businesses need to know

Easter is around the corner and with the holiday falling late this year it is in close proximity to Anzac Day. That means a spate of public holidays are on the horizon over the next few weeks and there’s some things retailers...
by Cafe Culture Mag
 

 
 

Vive la Brekkie Revolution: Sunny Queen launches unique French Toast to Australian market

Café owners and chefs will be saying Bon Appétit to customers with the revolutionary cooked and snap frozen French Toast launched by Sunny Queen, one of Australia’s best-known and well-loved food brands. Created to servic...
by Cafe Culture Mag
 

 
 

Are you across the latest superannuation changes?

Find out how they impact you as an employer. Super provides income for your employees in their retirement. To better protect their entitlements, a number of changes have recently been legislated. What are the changes and how do...
by Cafe Culture Mag
 

 




ad