August 8, 2019

Aussies praise 7-Eleven for free coffee giveaway

It sounds too good to be true, which is why customers are frothing about the convenience store’s “immense” freebie. Here’s how you can get yours.

Ahh, coffee.

Whether you’re a latte fan or choose a long black, there’s no denying the delicious morning ritual can set you back a few dollars.

Australians who order just one medium takeaway coffee each day spend on average $1522 a year on their habit, according to food and drink ordering app Skip.

Well, now there’s a way to save your money and get your fix thanks to an almost unbelievable deal from 7-Eleven.

The convenience store is giving away coffee until September 2, which is a pretty generous amount of time.

All you have to do to is bring your own reusable cup — and customers are going crazy for it.

On Facebook, thousands of 7-Eleven followers were quick to ask what the catch was with the “immense” freebie offer.

All you need to do to snag a free coffee is bring your own reusable coffee cup into a 7-Eleven store. Picture: SuppliedSource:Supplied

“No catch, just you and your cup,” 7-Eleven responded, adding there was “no limit” to how many times someone could get a free beverage.

“This is immense. Good one,” a delighted customer replied.

“This is awesome well done 7 Eleven,” another said, while someone else called it “the happiest day of my life”.

“Dreams do come true,” another said.

The unbelievable promotion is all happening as part of an initiative to reduce the volume of single-use cups in landfill, with Julie Laycock, general manager of marketing at 7-Eleven, telling the reaction from customers has been overwhelming.

The offer for free coffee lasts until September 2.

“We are thrilled with the response today from our customers and the community in this shared commitment to reduce the number of single-use coffee cups that end up in landfill,” she said.

“We encourage all Australians to make this small change to their daily habits and use their reusable cups in store as part of the 7-Eleven free coffee initiative. This small change, over time, will make a significant contribution to reducing single-use cup waste.”

Not everyone is loving the deal, though, with some complaining their local branch had run out or the machine was broken.

“My friend took in his own keep cup and was rejected,” one person said, to which 7-Eleven responded promptly, asking for more details.

“Please pass this message onto your staff that it is for ‘ANY reusable cup’. I have been told multiple times from workers that it is only with their reusable cups,” another wrote.

Others praised the company for the lengthy promotion, stating the free coffee incentive lasts long enough to form the habit of bringing your own cup and ditching takeaway varieties for good.

Since the deal was revealed earlier this week on Facebook, there have been thousands of posts and comments.


Original article:

Advertisment Advertisment



By CCDigital – June 24, 2020 New trend to ‘go meatless’ hits Australian restaurants During lockdown consumers have eaten more plant-based alternatives than ever at home Now, new European trend shows from fast to fi...
by Cafe Culture Mag


The perfect time to sign-up with The Cafe Supplier

By CCDigital – June 23, 2020  The Cafe Supplier are now offering 10% off your first order for new customer sign-ups! Use the one-time-use coupon below for new customer signups with a minimum order of just $100 and rec...
by Cafe Culture Mag


Barista Technology Australia are excited to introduce the Barista Fridge!

By CCDigital – June 24, 2020  Combine Barista Fridge, Puq Press and Perfect Moose to reduce wages costs in your cafe by 50% while improving quality and consistency. Speed of service during busy times is essential and ...
by Cafe Culture Mag



Automation noted as one of 3 key trends in Cafe 2020 report

By CCDigital – June 16, 2020 What is the Cafe 2020 report? The Seven Miles report ‘Cafe 2020’ discusses the 3 key trends coming to cafes and coffee shops, including automatic machines such as The Puqpress and milk...
by Cafe Culture Mag


The Cafe Supplier – a one-stop-shop for independent cafés with a price match guarantee!

By CCDigital – June 17, 2020 Last week Cafe Culture had the pleasure of introducing the Australian cafe industry to an exciting wholesale distribution business, aptly named “The Cafe Supplier”. I always appreciate ...
by Cafe Culture Mag



The benefits of Box Bottom Bags

By CCDigital – June 17, 2020  Choose a flat bottom coffee bag so your product stands up, stands out and flies off of the store shelves! At The Packaging People PTY LTD our Box Bottom Bags are designed to create a smar...
by Cafe Culture Mag


It’s World Meat Free Week

By CCDigital – June 17, 2020  What better time to start playing with those plant-based menu options you’ve been thinking about?    And with Australia leading the global trend towards plant-based eatin...
by Cafe Culture Mag



Australian Cafes and Restaurants upping their plant-based game

By CCDigital – June 10, 2020  The growth of plant-based menus appears set to continue as Australia’s cafes and restaurants emerge from hibernation. Companies like the Meatless Farm are supporting the transition. It...
by Cafe Culture Mag


Make Better Workflow & Profitability your New Financial Year Goal!

By CCDigital – June 10, 2020  As we come out of the current COVID-19 closures, cafe profitability will be on everyones mind. Now is the time to evaluate your processes and costs. Your accountant will inevitably tell y...
by Cafe Culture Mag


Meet Café Culture’s Friend, ‘The Café Supplier’s’ own Michael Elligett

By CCDigital – June 10, 2020  In this interview I have the pleasure of meeting the National Operations Manager of The Café Supplier who are revolutionising Food-Service wholesale for Independent cafés. I’m proud t...
by Cafe Culture Mag