Coffee is the hero of the Australian Foodservice Industry… however cafe owners are telling us that they are more focussed on improving their food offerings in 2018.
It’s all about getting the formula right and the smart operators twigged onto this long ago. In high quality cafes I find that industry people talk less about the coffee experience and more so about the high end restaurant quality food offering.
Coffee is still the gate opener and at the core of what the cafe is measured on… but a well put together food menu gets the consumer to stick around and in most cases will make a second coffee purchase.
1st Coffee $4 – followed by Breakfast or Lunch for $15 to $22 followed by a 2nd Coffee equals $$$$$ – WINNING! You have got to be happy with $23-30 per customer especially when they don’t dine alone!!!
Closely behind food is offering NEW brewing options and the coffee menu has exploded with so much choice to match the ever changing consumer coffee journey.
Cafe owner – Daylan Isai of Little Birdee – explains his 2018 focus:
• Enhancing Customer Experience – Digital Ordering / Kiosk / Apps
• Continually Strategising to deliver on customers needs and wants across multiple venues
• Seeking a liquor licence to open up new trade opportunities
Plunger, Aero Press, Pour Over, Syphon, Cold Drip, Cold Brew… What’s next?
Got your finger on the Pulse and want to stay in tune to “and ahead” of what’s happening in the Australian cafe industry. The “2018 What Shapes Your Industry” report will be released in March 2018
