South Australian icon rebrands to ‘Fathers Union’ to celebrate their most loyal fans
Monday 14 August: South Australia’s iconic iced coffee brand, Farmers Union Iced Coffee, is excited to share their new name. For the first time, the brand that is so very South Australian will be rebranding for a limited time from Farmers Union, to ‘Fathers Union’ Iced Coffee, to celebrate 2017 Fathers Day.
The rebranded Fathers Union Iced Coffee will launch exclusively in South Australia alongside a series of limited edition cartons to celebrate South Aussie Dads across the state that founded the much-loved beverage.
In the lead up to Fathers Day, Fathers Union Iced Coffee will launch four unique carton designs: No.1 Dad, Total Legend, Big Fella and The Boss, for fans to collect and share. Available throughout convenience, supermarkets and independents exclusively in South Australia from today.
And while the pack may change, Farmers Union Iced Coffee will continue to be made in Salisbury, South Australia and be the same great tasting product that all Farmers Union Iced Coffee fans have come to know and love.
As the on-the-go morning coffee fix or the ultimate arm chair companion whilst watching sport, Dad is sure to love the limited edition cartons – they are named after him after all!
Darryn Wallace, Lion Dairy & Drinks’ Marketing & Innovation Director said Farmers Union Iced Coffee is synonymous with South Australia and we have a proud following of local South Aussie men so what better way to honour some of them this Fathers Day, than with the limited edition Fathers Union Iced Coffee cartons
“We love our Farmers Union Iced Coffee and we’re for the Dads of South Australia, so crack open a carton with your No.1 Dad to celebrate Fathers Day and let it be a Fathers Union Day he’ll never forget,” said Darryn.
“Fathers Union Iced Coffee is launching exclusively in South Australia, the state in which the iconic drink was created back in 1977, to show our appreciation for, and celebrate, some of our most loyal fans who make Farmers Union Iced Coffee the icon it is today.
“So come on South Australia, raise a carton for the South Australian Dads that raised us!”
Self-proclaimed No.1 Dad and Adelaide Nova radio host Dylan Lewis reckons it’s a winner, backing the campaign he said: “I’m sure I speak for all my fellow South Aussie Dads out there in saying that a carton of Fathers Union Iced Coffee and good company is more than enough to make dad happy this Fathers Day. Trust me – I would know – I’m a dad!
Farmers Union Iced Coffee almost outsells Coca Cola 2:1 in South Australia which is one of three brands in the world to achieve this phenomenal claim to fame1.
Available in 600ml in both Original and Strong variants, Fathers Union Iced Coffee limited edition cartons will be in fridges across South Australia from today.
About Farmers Union Iced Coffee
Farmers Union Iced Coffee is owned by Lion Dairy & Drinks (LDD) and is manufactured in South
Australia at the Salisbury Dairy Manufacturing site.
The Farmers Union story started in a big decade for South Australia. Hot on the heels of bringing the
pie floater and Cold Chisel to global prominence, 1977 saw Farmers Union Iced Coffee become the
1 Source: Aztec SA Convenience Scan, MAT 09.07.17, Impulse Skus ONLY
next South Australian invention to make a mark on the wider world. We stand proud beside these
home-grown heroes.
Launched as an idea by a co-operative of passionate South Australian Dairy Farmers to boost milk
sales, the brand has achieved icon status in South Australia and continues to be the number one
selling milk based beverage in the state year after year.
Farmers Union Iced Coffee is proudly South Australian made and outsells Coca Cola almost 2:12 in
South Australia. It is a much loved icon and available in Original, Strong and One variants at
supermarkets, convenience and independent stores.
