October 24, 2019

Rinoldi Grows Brand Portfolio with Acquisition of The Old Colonial Cookie Co.

Australian food manufacturer Rinoldi is pleased to announce its successful acquisition of the assets of The Old Colonial Cookie Co., maker of Australia’s finest shortbread.

The Old Colonial Cookie Co. operations are based in Lilydale, in the picturesque winegrowing region of the Yarra Valley ranges in Victoria. The business was established in 1981 using a single-oven baking process, traditional shortbread recipes and selling its specialty shortbread products to selected retail outlets throughout Victoria.

Known particularly for its Butterfingers brand range of shortbreads, the business has grown to cater for various dietary requirements with lines including sugar-free and gluten-free shortbreads. Today, Butterfingers products are found in major supermarket chains across Australia, are distributed widely by the foodservice sector and are exported worldwide. 

Rinoldi is a family-owned business established in 1878. The acquisition of the Old Colonial Cookie Co. assets follows its purchase of the Young Roller Flour Mill in 2012 and the Byron Bay Cookie Company in 2013.


Rinoldi’s Head Office and main factory are located in Mulgrave. The company intends to maintain The Old Colonial Cookie Co. operations in Victoria, securing local jobs. Rinoldi’s main focus on acquisition has been to stabilise operations and production at Lilydale and to shore-up trade agreements with customers.


“As one of Australia’s longest established food businesses, we have a strong heritage in wholesome food offering, and are pleased to be adding The Old Colonial Cookie Co. to our portfolio of premium quality brands. We look forward to working with the staff, suppliers and customers to continue growing this great local brand in Australia and overseas,” explained Rinoldi director Bill Quayle.


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