Outlandish desserts have been dubbed as one of the year’s major hospitality trends according to Silver Chef’s latest annual Hospitality Industry Success Index (HISI) report, and one local restaurant owner has certainly identified the sweet spot.
Popular dessert and cocktail bar Cowch has been luring in the local Gen Y population, inviting families, businessmen and dessert enthusiasts to enjoy the sweet treat.
Residing in the heart of the Gold Coast, Cowch also attracts the fitness-focused locals who forget about calorie counting and indulge in their ‘cheat day’.
Silver Chef customer Arif Memis swapped his long-standing career in finance to open Cowch at Pacific Fair, not long after its initial launch in Brisbane’s Southbank in September 2016.
“When we launched Cowch, we knew we would attract young families and couples, but soon realised there was a huge interest from gym-goers and corporates arriving in suits and active wear to eat and share photos of their delicious desserts,” Memis said.
Since the branch launched in May 2014, Cowch has significantly expanded, experiencing a year on year growth of 15 per cent and growing to a team of 41.
Ex-MasterChef contestant and newly announced Silver Chef social media ambassador, Matt Sinclair believes that Cowch’s success is largely attributed to its in-store experience and social strategy amplification.
“Cowch is so popular because it’s an interesting alternative to your Max Brenners’ or San Churros’,” Mr Sinclair said.
“Each of Cowch’s establishments are fully licensed and include quirky and interesting features, where customers have the ability to choose their own music, make their own cocktails and even create their own naked pops.
“All of these components create an ideal customer experience, so naturally people will capture these moments and share it across their social media platforms.”
Cowch is a customer with Silver Chef, which has enabled them to accelerate its small business progression.
“Our end goal is to expand and become a franchisor, securing South East Queensland and the eastern sea board of Australia. Silver Chef has been an integral part of our success and will help us grow nationally to achieve our goal,” Memis said.
Silver Chef’s CEO, Damien Guivarra said that many aspiring business owners across the country are hesitant to take the leap of faith, quit their day job and start their own business.
“Arif’s story is the perfect example of someone who has completely changed their career path to pursue something they’re passionate about,” Guivarra said.
“Silver Chef’s aim is to help people realise that it’s never too late to start a fresh and start a business – and we can help you get there, every step of the way.”
Other hospitality trends that are set to boom, as identified in the HISI report, include fermented foods, boutique coffee roasts, Asian pancakes and smoked meats.
Silver Chef is Australia’s only dedicated hospitality equipment funding provider. For more information, call 1800 337 153 or visit
www.silverchef.com.au today.
To find out more details on Cowch, head over to
www.cowch.com.au
