Yes, this little favourite café product is quite an achiever in the sales revenue department. Cookie sales are the second easiest thing to sell in a café business after a cup of coffee!
Ten years ago, Café Culture did some project work for a large Austalian cookie company and we did some experiments on “how to sell a cookie in the café environment”. We picked cafés in different locations around Australia, placed a big jar of cookies next to the cash register and got the barista and cashier to ask every morning customer if they would like to purchase a cookie with their coffee order. Remarkable even to us, one in five people said yes. This was an amazing result – it was helping add dollars with an impulse sale via some good old customer service practice.
It’s time now to revitalise this little guy and get him back in the café forefront. Australians love their biscuit, with 42% of average Australian consumers eating a bicky at least once a week. This is mostly a sweet biscuit that we are chatting about, so that little indulgence hit is often our humble cookie.
Step forward ten years, there are many new cookie companies in the marketplace and the range is getting bigger – especially in the choice area. The café consumer has changed considerably over the last few years and buying decisions like to be stimulated with good health choices, especially with indulgent treats and snacks, so they don’t lose traction. It’s cool to eat chocolate, as long as it’s ethically sourced or low in sugar. And gluten free does not mean it will turn you into some crazy hipster; gluten free baking is one of the biggest sales segments in café bakery items.
Melbourne’s Organic Times has an amazing range of naturally gourmet cookies that have been designed specifically for the new age conscious café consumer. Targeting foodies who are looking for more sustainable and ethical options, these cookies are made with only the finest certified organic ingredients and without any nasties. The cookies are designed around taste, and all the organic tags only guarantee this scrumptious offering.
We tasted Charlie’s Cookies award winning choc salted and caramel melting moment at this year’s Fine Food Festival, and you could see why this little gem has won gold again. Charlie’s Cookies have a great café and retail range, and this home grown Aussie business prides itself on sourcing Australian produce where they can in the baking process.
Sweethearts Cakes and Cookies have proudly launched Melbourne Munchies. Their new range of individually wrapped cookies includes Gluten Free Super Food Quinoa, White Chocolate Macadamia, Rainbow Pebble and delicious Double Choc Fudge. The box transforms in to a beautiful display unit, perfect for your counter. There are many additional flavours perfect for cookie jars. Each cookie is made with 100% real butter, and all cookies have a six month shelf life.
You can’t compare biscuits without talking about traditional recipes, and that’s what the champion marketing is around Mamma Marilena cookies. With an established Italian baking family producing traditional cookies for the Australian hospitality industry, the café range is exciting and includes many old family favourites.
Cookies are cool again, so get the dust off those old jars and put them in easier reach for the customer for that impulse purchase.
