You might be surprised to know that price is not the primary factor when patrons are selecting a cafe. Once upon a time it may have been the deal breaker, but the discerning taste of your average customer has been improved with the elevation of the nation’s cafe culture. Well done Australia.
Top 12 reasons consumers choose a cafe:
- Coffee Taste / Strength
- Coffee Quality
- Convenient Location
- Pleasant Ambience
- Quick Service
- Price
- Staff / Barista Attitude
- Brand of Coffee
- Discount or Coupons
- Ethically Sourced
- Coffee Roasted Daily
- Knowing the Barista
Think about what draws you to the next cafe you walk into.
Information sourced from Cafe Pulse Report 2015/16
