October 29, 2019


Alternative Meat Co and Deliveroo are dishing out a gourmet, 100% plant-based ‘Lasagne Dog’
● Renowned meat-eating vegan chef Shannon Martinez has teamed up with The Alternative Meat Co. to launch her very own gourmet snag, The Lasagne Dog
● To celebrate, Deliveroo is serving up hundreds of FREE Lasagne Dogs in Melbourne and Sydney for a limited time only
● The Lasagne Dog is 100% plant-based, made from Alternative Meat Co. sausages
The Alternative Meat Co. has launched the Lasagne Dog, giving the everyday hot dog a run for its money. Partnering with renowned meat-eating vegan chef and now gourmet snag creator, Shannon Martinez, it has taken the traditional hot dog recipe to the next level with this impressive creation.
The limited-edition Lasagne Dog will be exclusively available via Deliveroo in Sydney and Melbourne from Thursday, 31 October until Sunday, 3 November for just $12 for the ultimate guilt-free, health is wealth meal.
To give plant-based devotees a taste ahead of launch, The Alternative Meat Co and Deliveroo will be dishing out hundreds of Lasagne Dogs for FREE, on Wednesday, 30 October. Between 12pm – 2pm, the Roos will be handing out the FREE snags at lunch hotspots; Balaclava and South Yarra stations in Melbourne and Kings Cross station and Taylor Square in Sydney.
The bespoke creation is made up of a vegan hot dog bun smeared with a liberal amount of garlic butter, a tasty 100% plant-based Alternative Meat Co sausage, topped with a rich and tasty plant-based Bolognese sauce, followed by a drizzle of a mouthwatering Alternative Dairy Co vegan cheese sauce with a sprinkle of Basil.
Chef, Shannon Martinez said, “Vegan dishes are my specialty and the OG hot-dog deserved a makeover. When I create dishes, I like to think of what is going to ultimately bring joy each time someone takes a bite, whether they are vegan, meat-eaters, flexitarians or vegos. The Lasagne Dog is that dish!”.
“I absolutely love that the Alternative Meat Co sausages are locally made, I’m a huge advocate for local brands. Plus the fact they cook and taste just like meat is a meat-eating vegan chef’s dream come true,” she said.
Joe Satari from Deliveroo said “We have noticed a huge trend across our restaurants with an increased demand for meat-free and plant-based dishes but haven’t seen anything like the Lasagne Dog. We love that the Alternative Meat Co products are Australian made, packed with protein and taste just like meat if not better. A 100% meat-free, guilt-free sausage combined with Italian Bolognese and vegan cheese sauce is a winner for us”.
The Alternative Sausage is locally made, 100% plant-based and high in protein, vegan-friendly and free from preservatives, artificial colours, flavours, GMOs and palm oil. The packaging is also recyclable.
The Alternative Meat Co. sausages are also now available to purchase nationwide in the refrigerated meat section of Coles supermarkets, so next time you’re stocking up on snags for a BBQ with your mates you will be easily reminded to make the meat-free swap.
Dean Epps, General Manager of Life Health Foods Australia said, “We’re excited to be working with Shannon and Deliveroo to release yet another innovative and delicious alternative meat offering. The availability of our sausages at Coles also means our consumers can also make the Lasagne Dog at home. So head to your local Coles and ask for our Alternative Meat Co products, found in the meat aisle”.


  • Locations and timings for the FREE giveaway are as follows and only run until stocks last.
    • Melbourne:
      • Balaclava Station: 12pm – 1pm
      • South Yarra Station: 1pm – 2pm
    • Sydney
      • Kings Cross Station: 12pm – 1pm
      • Taylor Square: 1pm – 2pm
  • All you need to do is search The Alternative Meat Co.on  Deliveroo and order the Lasagne Dog, while stocks last. 
  • Online ordering will be available online from Deliveroo at below times:
    • Sydney
      • Thursday: 11am – 2:30pm, 5pm-9pm
      • Friday: 11am – 2:30pm, 5pm-9pm
      • Saturday: 11 am-2:30pm, 5pm-9pm
      • Sunday: 11am-2:30pm, 5pm-9pm
    • Melbourne
      • Thursday: 5pm- 9pm
      • Friday: 11am – 2:30pm, 5pm-9pm
      • Saturday: 11 am-2:30pm, 5pm-9pm
      • Sunday: 11am-2:30pm, 5pm-9pm
  • To order in Melbourne you’ll need to be within 2.5 km distance to Windsor, VIC.
  • To order in Sydney, you’ll need to be within a 2.5km distance to Potts Point, NSW.

For more information or to arrange an interview with Shannon, please contact:

Georgie Zonneveld, Poem | 0421 665 985 |

Chelsea Wright, Poem | 0401 582 320 |

About The Alternative Meat Co.

The Alternative Meat Co. is manufactured in Australia by Life Health Foods Australia and believes in plants, not breeding livestock. Our values are centered around caring for the environment, animals and people’s health in the most sustainable way possible. Packaging is recyclable and our Central Coast NSW factory facilities are 100% vegan friendly. Visit our website at and connect with us on Instagram and Facebook to find out more. 

About Deliveroo

Deliveroo is an award-winning delivery service founded in 2013 by William Shu and Greg Orlowski. Deliveroo works with over 80,000 best-loved restaurants and takeaways, as well as 60,000 riders to provide the best food delivery experience in the world. Deliveroo is headquartered in London, with 2,500 employees in offices around the globe.

Deliveroo operates in over 500 towns and cities across 13 markets, including Australia, Belgium, France, Hong Kong, Italy, Ireland, Netherlands, Singapore, Spain, Taiwan, United Arab Emirates, Kuwait and the United Kingdom.

Deliveroo operates in 13 cities across Australia; Sydney, Melbourne, Brisbane, Gold Coast, Perth, Adelaide, Canberra, Geelong, Wollongong, Penrith, Newcastle, Cairns and Hobart.

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